Chapter 48 Professionals do professional things, and the two strong work together to solve problems 2
Ding Ning leaned back in the chair, pondering what Wei Shangxing said, and felt a little bored in his heart, so he stood up and walked to the platform on the north side of the conference room, his eyes scanned the first phase of "Xinhu City", and then looked at the "Cuiping Mountain" thousands of kilometers away, feeling that it was too quiet here and lacked fireworks. I walked east along the terrace to the easternmost end of the fourth floor of the complex, but I saw four rows of European-style villas arranged in parallel, and to the south of these villas, there was a large lake. Ding Ning walked to the south of the terrace, but saw that the big lake was sparkling in the sun, and the green grass on the shore of the lake was clinging, this picture was very beautiful! Ding Ning looked west again, but saw that Wei Shangxing was walking west along the lakeshore trail, and a single-deck white yacht was parked not far to the west, and there were several people standing on the wooden dock next to the yacht.
Ding Ning looked at Wei Shangxing's background, but saw that he was wearing a light green casual suit, walking in the sun, and he had a sense of strength...... She looked at it stupidly, and suddenly an idea popped up in her mind, she hurriedly trotted all the way back to the conference room, looked at the staff of the Xinzhou branch of "Aifang.com" and asked eagerly: "Which of you has a photographic drone in the car?" ”
An employee of "Aifang.com" said: "I have it in my car, do you want to use it Mr. Ding?" ”
Ding Ning said: "You hurry up and get it, give it to me, I'm on the south platform." After saying that, Ding Ning walked back to the south terrace, and saw Wei Shangxing and three other men walking into the yacht, and then the yacht headed east. Ding Ning had no choice but to take out his mobile phone and use it to record the yacht.
After about five or six minutes, the employee of "Aifang.com" ran over with a small box in his hand, Ding Ning hurriedly took the box and opened it on the platform, took out the drone, quickly set the parameters, took out the control handle to control the drone to take off steadily, and then flew towards the yacht.
When the drone flew above the yacht, Ding Ning saw Wei Shangxing standing on the observation deck in front of the yacht on the screen of the control handle, pointing to a large empty area on the east side of the first phase of "Xinhu City" and saying something......
Ding Ning controlled the drone to follow the yacht to shoot, shooting for more than ten minutes, Ding Ning felt that the material was enough, so he controlled the drone to fly back to herself, she pulled out the memory card from the drone, leaving the colleague to deal with the aftermath, and he trotted all the way back to the conference room, exported the material shot in the memory card, and sent it to the director of the video production center of the "Aifang.com" headquarters, and then called him, and asked him to immediately arrange for the senior designer to edit out a small video, and Ding Ning told the director in detail about his requirements. That's when he hung up.
During this time, the people of the "three-way strategy" were not idle, and they got together to discuss enthusiastically...... They can also hear that Wei Shangxing's words just now are very polite, and they are saving face for everyone, but if the so-called "professional" real estate agency sales company can't come up with something real, I'm afraid that people won't keep this face anymore, and when the time comes, people will take their face and wipe their cheeks, and they can only endure it.
Twenty minutes later, Wei Shangxing returned to the fourth floor of the comprehensive building, first went to his office to get two packs of cigarettes, and then walked into the conference room and handed out a pack of two packs of cigarettes left and right, and then sat down, took out the stainless steel cigarette case in the inner pocket of his suit, opened it and smoked one, and said: "If you have colleagues who smoke, don't be restrained, smoke at will." Ha ha...... Oh, by the way, if you don't smoke, I still have coffee here, Manager Han, you go to Xiajiang's assistant and ask her to bring you the coffee, you worked hard to flush it for everyone, refresh yourself. Han Na hurriedly got up and went to the big office opposite to find Jiang Yanan to get coffee.
After a while, Han Na came back with a coffee pot, she poured the coffee into the disposable cup one by one, and the business manager of "Aifang.com" hurriedly stepped forward to help, she and Han Na sent the coffee to the ladies attending the meeting, and Han Na also specially made a cup for Wei Shangxing, and sent it herself. At this time, the room was filled with the smell of cigarettes and coffee, and the two flavors complemented each other perfectly. After all, this cigarette is a good cigarette, and the coffee is also a good quality.
Wei Shangxing finished a cigarette, extinguished the cigarette butt, looked around the conference table, and said, "How is it?" If our colleagues from 'Love Housing' and our colleagues from 'Three Visits Strategy' have any new ideas, let's discuss them together. ”
Ding Ning smiled and said, "Mr. Wei, we do have some new ideas, but our colleagues in the headquarters are working on it, wait a while, and when they are done, we will report." Why don't you ask your colleagues from the 'Three Looks' strategy to report first? ”
Wei Shangxing said: "It's okay, it's okay." Mr. Song, why don't you talk about it first. ”
Song Xiaolin saw that Wei Shangxing nodded at his general, and hurriedly said, "Good, good, good." He raised his hand to extinguish the half-smoked cigarette, cleared his throat, and said: "Mr. Wei, then let me first report to you some of our ideas of the 'three-look strategy', the time is a bit tight, and it is not perfect, please guide, we will go back and improve it in detail." ”
Mr. Wei nodded and said, "Let's start."
Song Xiaolin said: "Mr. Wei, colleagues of 'Aifang.com'. Just now, Mr. Wei raised three questions, which are a hammer for our three-way strategy. Really, Mr. Wei, I am not exaggerating, what a hammer. But this hammer woke us up, just now when you went out to be busy, I and my colleagues from the 'Three Strategies' repeatedly reviewed our marketing strategies and some of the marketing actions we have implemented since the beginning of this year, and we really ignored the three points you mentioned. So based on improving our marketing strategy and making up for the shortcomings to meet the sales needs of the current 'Xinhu City' Phase I and the sales needs of the upcoming Phase II, we suggest: first, expand our 'Xinhu City' self-media matrix, from a single WeChat public account, add WeChat video account, Douyin account, Kuaishou account, after adding these three video accounts, the advertising information we publish will also be enriched into pictures, soft text and small videos; Second, strengthen the cooperation and management with real estate intermediary companies, telemarketing companies, real estate professional websites and other channels to bring customers, and increase the number of visitors, after all, without customers, we are really difficult to deal; Third, for the 'May Day holiday promotion plan' that has just been determined, we hope that the company can support some 100 yuan face value of fuel cards, we can use this to attract the staff of the customer channel to actively bring customers for us, because we are far away from the city, people go back and forth, and the cost of varnish is about 30 yuan. We are a big villa, and the probability of customers coming to the transaction is not high, so most of the staff of these channel companies are reluctant to bring customers to us. Mr. Wei, we have thought of these for the time being, do you think it is appropriate? No, we'll go back to the night shift today, discuss it overnight, and report back to you tomorrow. ”
Wei Shangxing listened with a smile on his face, and after Song Xiaolin finished speaking, he smiled "haha" and said, "The three you mentioned are very good!" I can see it all. The second and third article Manager Han and Mr. Song are jointly responsible for the immediate implementation, as for the third article, don't wait until May Day, tomorrow morning, Manager Han will send the plan to my office, I signed, you will take the personnel of the Finance Department to buy a gas card tomorrow morning, and it will be implemented the day after tomorrow. About the first one,Mainly involves the production of small videos,It's a professional job.,I looked at our 'Xinhu City' WeChat public account.,The content is too monotonous.,It's just some advertising pictures.,It's too monotonous.。 I don't think you have a small video maker, right? ”
Song Xiaolin heard Wei Shangxing's approval in the previous part, and his brain just relaxed, and he didn't think that Wei Shangxing would immediately point out the shortcomings of his work. Song Xiaolin hurriedly said: "Report to Mr. Wei, the WeChat public account of 'Xinhu City', our operation is indeed not very good, mainly because we do not have professional designers, like small videos and some more complex GIFs, we can't do it." However, we will hire right away, and I promise to make up for this shortcoming. ”
Wei Shangxing waved his hand, interrupted Song Xiaolin's words, and said: "Temporary recruitment, it is difficult to recruit skilled talents, let's put this matter aside for now, you should focus on the work that can produce immediate results at present." Oh, by the way, when it comes to recruitment, I remember, your current salesperson is four, right? ”
Song Xiaolin replied: "Yes, Mr. Wei, it is four salesmen, and there is also a case manager. ”
Wei Shangxing said: "A total of five people, seven days a week, their rest is divided into separate holidays, each person has one day off a week, one day off a day, that is to say, there are only four salespeople in the 'Xinhu City' marketing center for five days a week, and one of these four people must be on the case, so the limit of your reception of customers is three groups, if the case manager does not participate in the reception of customers, it is two groups of customers." Mr. Song, your staffing is too small, you have to increase the sales staff as soon as possible. ”
Song Xiaolin frowned, he said embarrassedly: "Report to Mr. Wei, at present, the work of our four salesmen is not saturated, can I wait for the number of customer visits to come up, and then increase the personnel, I won't tell you, now a salesman's basic salary, insurance, transportation subsidies, lunch subsidies or something, the comprehensive cost is more than 5,000, I, I ......."
Wei Shangxing saw that Song Xiaolin was embarrassed and couldn't go down, so he said: "I understand your concerns, you are worried that 'Xinhu City' will continue to be cold, you have increased the sales staff, the cost has increased, but the sales volume cannot go up, and the sales commission will naturally not increase, so the amount of your loss will be higher, isn't it?" ”
Song Xiaolin's face turned red, and he lowered his head and did not speak.
Wei Shangxing eased his mood, softened his tone, and continued: "Our 'Xinhu Real Estate' recently determined annual sales target of 500 million, and at the same time, we have also clarified two important time nodes for the start of the second phase of development, one is the commencement ceremony of the second phase on May 18, and the other is the opening of the second phase on June 28. Do you calculate whether you have enough salespeople? I won't force you, you can figure it out for yourself after the meeting. ”
Song Xiaolin is not unclear in his heart, his sales in the past two years are too poor, at this time, if he doesn't seize the opportunity to make some achievements, he doesn't need Wei Shangxing to speak, Han Na of the marketing department will suggest that Wei Shangxing and the 'three-care strategy' cancel the agency sales contract, then he has been busy in the past few years.
Song Xiaolin thought about it in his heart, was ruthless, raised his head and looked at Wei Shangxing firmly and said, "Mr. Wei, I don't have to think about it, I'll add personnel, how many do you think it's appropriate?" ”
Wei Shangxing stretched out his hand and patted Song Xiaolin's shoulder, and said, "Don't worry, you are not fighting alone, we are all comrades in the trench!" We need to trust each other and support each other so that we can accomplish our goals, okay. In this way, you increase the salesperson step by step, the first step is to add 3 salesmen, and then if you can't meet the sales needs, you will add. ”
Song Xiaolin nodded firmly and said, "Okay, good, good, thank you Mr. Wei for your understanding, we will release the recruitment information immediately." ”
Wei Shangxing smiled and nodded to Song Xiaolin, then turned his head to look at Ding Ning.
At this time, Ding Ning was lowering her head and concentrating on enjoying the small video on her mobile phone, with a smile on her face, the corners of her ruddy mouth turned up, and she naughtily poked her tongue to her lips and shook it a few times, which was very cute.
Wei Shangxing looked at Ding Ning, saw that she was fascinated, and didn't bother her, he lit a cigarette and smoked slowly. Seeing this, the general manager of the Xinzhou branch of "Aifang.com" leaned his head towards Ding Ning and said: "President, the video production center of our headquarters can do a good job of small videos, and Mr. Wei is waiting." ”
Ding Ning came back to his senses and said, "Okay, okay." Then he raised his head and saw Wei Shangxing looking at him, so he smiled awkwardly and said, "I'm sorry Mr. Wei, I've kept you waiting." But this little video is doing well, why don't you take a look at it first? ”
Wei Shangxing nodded in agreement, Ding Ning forwarded the small video in his mobile phone to the vice president of business of Xinzhou Branch, who was responsible for reporting, he downloaded the small video to the computer, and then clicked on the playback, a white yacht appeared on the projection screen, driving on the blue lake, a man in a light green casual suit, standing at the head of the yacht and pointing ahead, talking about something...... At this time, a girl sang in Cantonese on the laptop computer synchronously: Who doesn't have some unforgettable things/Who can predict the consequences/Who doesn't have some old things/A little bit of unintentional mistakes/Who doesn't have some dreams that can't be obtained/Who bears you and I more/Who wants to explain why/A smile has passed. The lyrics sung by the girls are synchronized with the singing in the lower middle of the video screen.
Wei Shangxing watched this video, his face was hot for a while, he was speechless for a while, embarrassedly supported his head with his hands, shook his head and looked at Ding Ning, and said in his mouth: "You, you, you, you ......"
Ding Ning looked at Wei Shangxing's embarrassment, "hehe" laughed for a while, then stopped laughing, and said with a smile: "Mr. Wei, do you know what type you belong to?" You belong to the type that can obviously rely on your face, but you have to rely on strength! If you want to go to the entertainment industry, how can you help us Chinese men gain some blood, you see those little fresh meat and pseudo-mothers in variety shows, fashion film and television dramas, it is really a waste of public resources and poisoning teenagers! In fact, the common people also hate them more and more. But how? Ordinary people have entertainment needs, and people want to find the people they like, the things they like, and the scenery they like. With the development and application of smart phones and 5G technology, some small videos, live broadcasts and other platforms have come into being, and people like to watch these very much, and a large number of Internet celebrities have appeared. Everyone knows that many Internet celebrities become popular with just a few lyrics and a few actions, do you say that he has technical content, but in fact, he really doesn't, but why can he be popular? Because ordinary people like to watch it, it's as simple as that. I won't talk about it here, I'll go back to our 'Xinhu City', may I ask the colleagues of the 'Three Care Strategy', do you know what our customers of 'Xinhu City' look like? I think the people who buy villas should be the owners of private companies and corporate executives, so is the image in the video very consistent with them, of course, most of them are not so handsome, but who has not been young, who has not been handsome? When they are handsome, maybe they are struggling to earn money, maybe they are still struggling in poverty. When they see this little video and listen to the soundtrack, if it is a male customer, he will think of the present and the past, which is the man's aftertaste, and if it is a female customer, she will think of the past and the future, which is the woman's longing. What I want to express in this small video is actually the work image of the main customers of 'Xinhu City', I am really not expressing personal feelings, haha...... Mr. Wei, don't be embarrassed, I'm also here for work. I'll say so much first, please give me some suggestions, and we'll look for directions. ”