Chapter 169: If you don't have enough money, you can get sponsorship
Xu Huanzi is the leader of CCTV's drama team, the competent department for the broadcast of CCTV TV dramas, and at the same time, he will also be responsible for the production of some TV dramas.
Originally, she was really optimistic about "Eighteen Years in the Enemy Camp", and went to the original author's house in order to let Tang Peilin hand over the adaptation rights to CCTV.
It's a pity that by chance, a novel "Secret Calculation" recommended by her family changed her mind.
Ever since she watched "Secret Calculation", she has been fascinated and spent three days reading the entire novel. After reading the whole novel, I was amazed by the author. Otherwise, how could it be possible to write such a good novel.
As far as the spy war suspense theme advertised in the newspaper is concerned, there is no novel on the market that can compare to "Secret Calculation".
With the jewel of "Secret Calculation", "Eighteen Years in the Enemy Camp" has become no longer important.
At this time, she has only one idea, that is, to adapt "Secret Calculation" as soon as possible, invest money and investment sources, and strive to let this TV series meet the people of the whole country by the end of this year or the beginning of next year.
So, Xu Huanzi made a report and immediately applied to the station, hoping to win the adaptation rights of the novel "Secret Calculation", and then invest in filming it into a TV series.
The leaders of CCTV quickly agreed to Xu Huanzi's application, and she wanted to contact the author as soon as possible. The novel "Secret Calculation" was published by a contemporary magazine, and it just so happened that the contemporary magazine was in Yanjing.
So, there was a matter of her contacting the magazine.
Xu Huanzi said proudly: "Comrade Jiang, I hope to make the novel "Secret Calculation" into our country's first TV series. ”
She was afraid that Jiang Yulou didn't understand what a serial was, and explained: "A TV series is to shoot a big story into segments and broadcast one paragraph a day. ”
In this era, there was no idea of a TV series in the country. There are TV dramas in China, but they are all short dramas.
"I know, something like Garrison's Expendables, right?" Jiang Yulou said lightly.
In 1928, the [Queen's Courier], produced by General Motors, was broadcast on the WGY radio station in New York State. It was the first American (and world) TV series.
This 40-minute work marks the birth of the first entirely new theatrical genre in human history.
The first TV series in China was the black-and-white TV series "A Bite of Cake" produced and broadcast by CCTV in 1958.
In 1978, the first color TV series "Three Parents' Family" was born, which became a landmark work in the history of domestic TV drama development.
"You know?" Xu Huanzi was stunned for a moment, and then thought of Jiang Yulou's identity, a student of Yan University, who had never seen anything, so he began to pour ecstasy soup, "It's good to know, and it will save me a lot of money." Since I applied for this project, Taili has attached great importance to it and is ready to invest heavily in filming to become a benchmark for domestic TV dramas. ”
"Huge money?" Jiang Yulou didn't believe it.
The country is now so poor, TV dramas rely on direct funding from TV stations, and there are many places to use money, so how much money can be used to shoot his novels.
Although he didn't believe it, he still asked, "Team Leader Xu, how much money are you going to invest." ”
Xu Huanzi drew a number, "100,000 yuan!" ”
"It's only 100,000 yuan." Jiang Yulou's expression became flat again.
"100,000 is a lot." Xu Huanzi explained: "The current TV drama production budget is generally around 10,000 yuan, and it is not for nothing that there are thousands of yuan. ”
"Hehe, five years later, "Journey to the West" has invested three million, and "Dream of Red Mansions" six years later has also invested more than six million, not to mention "Romance of the Three Kingdoms", which has invested more than 100 million."
Although her expression was very serious, Jiang Yulou couldn't help but complain in her heart.
Of course, the times are different, so this comparison is a bit blunt. Moreover, in terms of purchasing power, 100,000 yuan is not bad, but it is still a bit unsatisfactory for the TV industry.
After a moment of silence, Jiang Yulou said: "Team Leader Xu, the script has not been determined yet, so the investment amount has been determined first, which is not appropriate." ”
"It's not quite right. But it was the first time for the station to produce a TV series, and the pressure was also very high. Xu Huanzi said helplessly.
Seeing this, Jiang Yulou could only ask: "How much can CCTV give me for the adaptation of the novel?" ”
Seeing that he asked about the adaptation fee, Xu Huanzi was stunned again, this Comrade Jiang ...... It's really upright.
"The standard set by our station now is that the copyright royalty is 1,000, and if you are also a screenwriter, you can get an extra 300 yuan." Xu Huanzi said.
Jiang Yulou's eyes jumped when he heard this.
The copyright royalty is only 1,000, and even his remuneration is less. Even if you add the screenwriter's fee, it's too little.
Jiang Yulou shook his head again and again and said, "Team Leader Xu, the price you gave is too low, and the basic remuneration for my novel alone is 2,400 yuan." ”
"Comrade Jiang, our TV station relies on state funding, don't look at the production fund of 100,000 yuan, but TV production costs like water, and if you ask for a high price, the level of TV production will be low." Xu Huanzi complained.
As soon as Xu Huanzi said this, Jiang Yulou remembered that it seemed to be true.
In those years, there was no advertising to generate revenue, and the TV station relied entirely on state funding.
Hey, no, I remember that CCTV learned to play commercials on TV programs in '79.
Jiang Yulou pondered for a moment, thinking about how to fight for greater benefits for himself, "Team Leader Xu, haven't you ever thought about soliciting sponsorship?" ”
"Pull sponsorship?" Xu Huanzi was stunned, what did this young man's head think, why was it different from others.
She felt that she couldn't keep up with Jiang Yulou's train of thought, "What does it mean to pull sponsorship?" ”
Jiang Yulou smiled and said, "For example, find some businesses to advertise in our TV series, as well as the cost of actors, props and whatever, all of which are within the scope of sponsorship." ”
"Advertising, is that okay?"
Xu Huanzi was stunned for a moment, and then understood what Jiang Yulou meant, "There doesn't seem to be any TV station in China that does this......"
"Why not, hasn't CCTV broadcast advertisements? Didn't the advertisers give money? ”
Faced with Jiang Yulou's series of questions, Xu Huanzi felt more and more overwhelmed: "Yes, yes, but it's different......"
"How is it different, isn't it all about taking advertisers' money? And this money is also earned in Taiwan, and it can't reach you and me. Jiang Yulou said.
"Comrade Jiang, are you giving me this trick just to get more adaptation fees?"
"It's one thing to make more money, and I hope that the station has more money to produce this TV series."
Xu Huanzi was silent for a moment, and then said: "Comrade Jiang, this is not a trivial matter, I have to ask the leaders of the station." ”
"I understand."
After Xu Huanzi left with a heavy heart, Ji Zhenghuai couldn't help but say, "Yulou, what do you think." ”