Chapter 170: TV Commercials
Ji Zhenghuai was a little worried, because he couldn't understand what Jiang Yulou was doing, what kind of sponsorship, TV series advertisements or something, he had never heard of it.
Jiang Yulou said calmly: "Director Ji, as long as you believe that I don't have bad intentions, those ideas are also to help Team Leader Xu." ”
"Well, I hope you're right." Ji Zhenghuai shook his head and said.
He felt that his students were a bit less like literary and artistic workers and more like businessmen, and although he did not approve of this practice, he could understand it.
It's just that CCTV's money is so easy to make?
He has reservations about this.
Besides, after Xu Huanzi returned to CCTV, he told Director Dai Linfeng about the process of meeting Jiang Yulou today.
"Xiao Xu, are you saying that Comrade Jiang Yulou not only wants to adapt the script for the remuneration, but is also dissatisfied with the production budget set by the station, and even gave us a little suggestion?" Dai Linfeng asked with interest.
Xu Huanzi was afraid that the director would have opinions on Jiang Yulou, so he hurriedly explained for him: "Director, Comrade Jiang is a young man, he has not graduated from college, and his thinking is not advanced enough. ”
"What to correct, I think this little comrade is very interesting." Dai Linfeng didn't care, on the contrary, he was quite generous, and he didn't show annoyance because Jiang Yulou was just a student, but he gave advice to CCTV.
He felt that Jiang Yulou was different from the writers he had seen before, such as the writer Tang Peilin who contacted the previous station, when people heard that CCTV was going to adapt his novel, not to mention how happy they were, and they didn't even want copyright royalties.
If it is an ordinary person, he must think that Tang Peilin is high-spirited and bright, but Dai Linfeng is different. He has been abroad, he has seen the world, and he understands how television stations in capitalist countries operate.
After gaining insight, he felt that Tang Peilin's behavior was not worth advocating and was too pedantic.
Xu Huanzi said cautiously: "But...... Some of Comrade Jiang's suggestions are too unbelievable. ”
"Unbelievable?" Dai Linfeng shook his head and said, "That's it, Xiao Xu, I bother you to invite Comrade Jiang Yulou to our CCTV, I have some questions I want to ask him." ”
Xu Huanzi looked at the director in disbelief, "What? ”
Dai Linfeng is the director of CCTV, and for Jiang Yulou's few unknowingly so-called suggestions, he actually wants to invite people to CCTV?
At this moment, she even thought she was having auditory hallucinations.
"Xiao Xu, you heard it right, I asked you to invite someone over." Dai Linfeng said with a smile: "I think this young man is very interesting and has ideas, maybe he can help CCTV get out of the current predicament, so I want to meet him and communicate." ”
Until Xu Huanzi came out of the director's office, he still looked like a ghost.
She didn't understand why the director had the idea that Jiang Yulou could help CCTV.
It's incredible.
It's just that even if Xu Huanzi didn't understand anymore, after getting the leader's reply, he still contacted Jiang Yulou, "Comrade Jiang Yulou, I have reported your requirements and suggestions to the director, and the director wants to meet with you." ”
"The leader of your station wants to see me?"
After Jiang Yulou received the call, he was a little surprised.
Since he put forward his opinion, he has made a preset in his heart, but no matter which one it is, he didn't expect the director of CCTV to want to see him.
Or rather, it shouldn't have been so early.
However, there seems to be no problem in meeting, and maybe there can be more in-depth cooperation.
"Okay, I promised."
"Then I'm looking forward to Comrade Jiang's coming."
After the two made an appointment, Xu Huanzi said in a relaxed tone.
Jiang Yulou's face also showed a smile, and at present, it seems that everything is developing on the good side.
The next day, Jiang Yulou came to the CCTV building alone.
After registering, Team Leader Xu personally came down and picked him up.
In the office, Jiang Yulou met Dai Linfeng.
This is an old man who is close to his ears, his hair has grayed, and those gray hairs are a testimony of time, a sign of wisdom, and a trace of his hard work. His hair, though no longer thick and jet-black, shone like silver threads with wisdom and dignity.
His eyes are deep and bright, and those wise eyes seem to be filled with endless tolerance and warmth, as if they are hiding endless stories and experiences.
After Dai Linfeng saw Jiang Yulou, he got up with a smile and greeted him, "Is Comrade Jiang Yulou here?" Thank you for your hard work. ”
The old man's tone was kind, and even those deep wrinkles looked particularly kind and warm against the backdrop of his smile.
Jiang Yulou hurriedly stepped forward and said respectfully: "Hello, Director Dai, I am Jiang Yulou." ”
For such a kind old man, he is willing to give himself the greatest kindness.
Dai Linfeng grabbed his shoulders and pressed him on the sofa in the office, "Come, Comrade Xiao Jiang, talk to me, an old man, don't be too restrained." ”
Don't look at the old man's dry and thin, but the strength in his hands is not small.
Jiang Yulou sat obediently on the sofa, Dai Linfeng sat next to him, and Xu Huanzi sat opposite the two.
After a brief chat, Dai Linfeng asked with a smile: "Comrade Xiao Jiang, I'm quite curious about sponsorship and advertising in TV dramas, and I want to hear your opinion." ”
Jiang Yulou said eloquently: "Sponsorship of TV dramas is actually a common method used by TV stations in capitalist countries. Most of their television stations are privately owned and aim to make a profit. But how to make a profit, you need advertising. ”
"For example, when they shoot a TV series, they will find sponsors in advance based on the subject matter of the TV series. For example, TV dramas with urban themes, clothing, watches, and even cars can be sponsored by well-known companies. In addition to these, you can also get a sponsorship fee, and as for the producer, all you pay is to add the name of the sponsor to the acknowledgment list at the end of the credit. ”
"As for the TV series commercial, does Director Dai remember the first advertisement in our country?"
Dai Linfeng immediately replied: "In January last year, the advertisement for ginseng and grating wine broadcast by Modu TV? ”
Jiang Yulou nodded, confirming his answer.
He said: "Last year, that is, in 1979, the per capita net annual income of farmers in our country was 160.17 yuan, which was only enough to buy 10 bottles of ginseng gui Yangrong wine. The advertisement was only shown a few times, and all the stores that sold the medicinal liquor were all out of stock. This is also the first time we have witnessed the strength of TV as the first medium, you must know that last year, the number of domestic TV was less than 5 million, and this year, in less than a year, the number of domestic TV has exceeded 6 million. ”
Dai Linfeng's expression was shocked, and the figures exposed by Jiang Yulou were completely unexpected.
If that advertisement is broadcast by CCTV, with CCTV's market share, the impact will be even more terrifying.