"Director Dai, do you know why the advertising of Modu TV has such a big impact?"

Jiang Yulou asked mysteriously.

Why?

Dai Linfeng really hadn't seriously thought about this question, he thought for a moment and replied, "Is there a demand?" ”

"No, there may be a demand for this wine, but not enough to sell a product that is not well-known. The reason why the impact was so great was that the audience at that time did not have the concept of "advertising" in their minds, and the advertisement of "Ginseng Gui Yangrong Wine" was actually regarded by them as a news report. Think about it, the national TV station said that this wine can be healthy, so everyone is not rushing to buy it. Jiang Yulou replied with a smile.

Dai Linfeng opened his mouth wide, but he didn't expect the answer to be so ridiculous.

Just thinking about it carefully, he understood that Jiang Yulou's statement was likely to be true.

Immediately afterwards, he seemed to think of something, his face changed greatly, and he said: "Listening to you say this, I think the state must be cautious about the broadcast of advertisements." ”

Jiang Yulou secretly praised in his heart, worthy of the director of CCTV, what he sees is far, "This is a matter of supervision, what Director Dai wants to see is the influence of the TV station as the first media, and this influence can bring countless wealth to the TV station." ”

Think about the future generations, a prime-time advertisement on CCTV can be sold for hundreds of thousands of dollars in just five seconds, and there is still huge potential to be tapped.

So CCTV will run out of money?

No kidding, it's because CCTV doesn't realize its value at all.

Dai Linfeng's expression was uncertain, it was really Jiang Yulou's cake painting that was too big.

"Let's talk about how TV series pull advertisements first."

"It's very simple, as long as the filming of the TV series is completed, a few live advertisements are inserted into the film during editing."

Dai Linfeng was speechless: "TV series ads? Will this work? ”

"Why not? Has Director Dai ever been to the United States? ”

"I've been."

"Then you should know that in the United States, many popular American dramas are broadcast through public television stations, and this kind of TV stations that do not need to pay to watch mainly come from advertising revenue, so it is inevitable to insert advertisements in film and television dramas.

Taking American dramas as an example, in addition to pay TV stations, it is more common for other TV stations in the United States to insert advertisements in the corresponding dramas. There are a lot of commercials for TV dramas in the United States, an episode of an American drama is about 40 minutes, but it takes an hour to finish, and about 15 minutes are commercials, which will be interspersed 4 times. ”

According to the American magazine Ad Age, the duration of interstitial ads in the United States has been getting longer, and in the 60s, one-hour programs could have 51 minutes without ads; And now there are only 42 minutes left for similar shows without commercials. In other words, for every 10 hours of TV, viewers spend about 3 hours watching commercials. ”

"How so!"

Jiang Yulou exposed a series of data, Dai Linfeng was dumbfounded, and he felt that his three views were shocked.

That's America, a symbol of freedom, technology, and wealth, how can it be...... How can it be such a philistine?

Dai Linfeng said suspiciously: "Hey, Comrade Jiang, how did you know this news?" ”

He suddenly thought that Jiang Yulou, a college student who had never been abroad, knew that these news were very unreasonable, so he shouldn't be lying to him.

"There are a lot of international students from the United States, and I know a reporter from the New York Times, and I learned all this news through them." Jiang Yulou pushed the source of information to foreigners.

Dai Linfeng, a CCTV director, will never go to foreigners to confirm the truth of the news, right?

Even if it is verified, he is not afraid, because what he said is true.

Dai Linfeng was surprised: "Comrade Jiang still knows foreigners." ”

"The school has organized an exchange activity with international students, and I am fortunate to participate as a student representative of our country." Jiang Yulou said modestly.

Dai Linfeng said: "So Comrade Jiang's English level is good? ”

"There is no problem with daily communication." Jiang Yulou said modestly.

At this moment, Dai Linfeng's suspicion in his words disappeared a lot, and he was also impressed by him.

"If we put ads in TV dramas, will we be in trouble?"

"What is Director Dai worried about?"

"Actually, we CCTV has also broadcast advertisements before, but it has caused a lot of controversy internally......"

"Director Dai is too worried. When our country is engaged in economic construction, there are many places to use money. Even if CCTV is a son, it is impossible to have a large amount of financial support all the time. At the end of the day, you're going to have to pay for your own profits and losses. Since this is a megatrend, why not start now? Only by making programs, then selling time slots, advertising, and then making money through advertising, can we have money to continue to make programs, so that a virtuous circle can be formed. Otherwise, it is not a long-term solution to rely on the support of the state finance. ”

Dai Linfeng's eyes lit up, he didn't expect a college student, even if the other party still has a writer's identity, but these remarks are still impressive.

"Ginger...... Yulou, these are all your own thoughts? ”

"I'm idle, I'm not thinking."

Dai Linfeng said with emotion: "I didn't expect the development problems of our TV station to be solved by you, a college student. ”

"Actually, this is just a little suggestion I made based on the information given by others. There is still a lot to be done to change the situation where TV stations rely on financial support. Jiang Yulou said.

Dai Linfeng agreed: "Well, things have to be done step by step, I understand this." ”

"Actually, this adaptation of "Secret Calculation" into a TV series is a very good opportunity." Jiang Yu said.

After laying the groundwork for so long, Jiang Yulou finally saw the dagger.

"How?" Dai Linfeng didn't notice that he was now paying more and more attention to Jiang Yulou's opinion.

Jiang Yulou said with a smile: "My idea is that "Dark Calculation" will make additional investment and become a benchmark for domestic dramas. Then I will have a viewing party and find some advertisers, as long as the drama is good, I think they will definitely be willing to pay for advertising space. ”

"More investment? How much do you have to vote? Dai Linfeng frowned.

Jiang Yulou stretched out a finger, "At least this number." ”

Dai Linfeng was stunned, at the beginning, the investment required by Xu Huanzi's report was 100,000, obviously Jiang Yulou didn't know, then, he stretched out a finger, wouldn't it......

"You mean, a million?"

Jiang Yulou said proudly: "Yes, find the best actors, the best costumes, and my script, we can create a domestic TV series that is not inferior to foreign TV dramas." ”

Dai Linfeng was frightened.

Bold, too bold!

Obviously he is just a writer, where does this confidence come from?

"Comrade Xiao Jiang, your idea is good, but where did we get so much money from CCTV......"