As of mid-October, the total number of visitors to Huajian was as high as 4.3 million, with an average of 15,000 people per day.

Coupled with the opening of night tickets, the maximum reception capacity for summer vacation and National Day Golden Week is 40,000.

Excluding the number of repeat visits by annual pass users, the cumulative number of tourists received exceeded 3.6 million, which has exceeded the target.

Not only has the number of tourists tripled compared to last year, but the spending power of tourists has also increased by at least 30% compared to last year, based on the improvement of facilities such as catering and accommodation in Huajian Fair, and the ubiquity of peripheral products can be seen everywhere.

Turnover has increased by leaps and bounds, almost in a straight line in the past two months.

Assuming that each tourist spends an average of 500 yuan in Huajianji, 3.6 million people can bring 1.8 billion yuan of income to Huajianji!

The transportation, local accommodation, shopping, catering, and travel expenses to other scenic spots for tourists are even more incalculable, and the scale of radiation is more than 10 billion.

It not only drives the development of local tourism, but also greatly enhances the city's popularity.

Around the November Golden Week this year, W City received 1.4 million more tourists than last year, with a total of 6.23 million visitors and a revenue of 7.05 billion yuan, an overall increase of 33% over last year.

To have such a result, the flower collection is very important.

In just two years, Huajian has surpassed a number of old 5A-level scenic spots and become a landmark attraction in W City.

Next year, the application for 4A-level scenic spots will be stable.

At the same time, according to the principle of exchanging annual cards/tickets for desert plants such as Saxon trees and sea buckthorn, plus the exchange of plant beans, as of October, the cumulative exchange volume of the platform is as high as 1.9 million.

The flower collection completely ignited everyone's enthusiasm for planting trees, which even Ye Han did not expect.

Cloud tree cultivation has become a trend.

Under the high-tech lens, accompanied by the dry night breeze and the barren Gobi Desert, watching the shuttle planted by myself grow little by little, showing a vivid green color in the loess, the sense of experience is unprecedented.

Yao Bing had to look at his Saxon tree every few days, and when he saw that the environment introduced that there were gerbils, he was immediately worried.

Fortunately, the droplet robot left behind by Ye Han will kill gerbils with lasers, successfully protecting millions of shuttles.

They have no natural predators and are thriving in the desert and will be able to grow into windbreak and sand fixation next year.

The huge number of applications exceeded the number planted in March, and many people waited for their own desert plants to come online.

So Ye Han stepped up planting in September and October to further expand the green area of Alxa.

It is planned to add six forest areas of 21,000 mu with a total of 1.16 million trees, two caragana forest areas with a total of 5,300 mu with 680,000 trees, and more than 4,500 mu of sea buckthorn, sand willow and flower stick forest areas with a number of 570,000 trees.

Other Pinus sylvestris, Pinus tabuliformis, Populus euphratica, Spruce, etc., totaling 6,200 acres, with a total of 310,000 trees.

The new green area totaled 37,000 mu, and the number of trees was as high as 2.72 million.

With the addition of the original 13,800 acres, the cumulative green area will reach an astonishing 50,800 acres, and more than 3.8 million desert plants will be planted!

It's quite a feat.

It is equivalent to one-tenth of the amount of ant S forest planted in that year.

This is an unexpected outcome for all

。

After all, Ant S Forest has 550 million users, and the consumer group of Huajianji is far less than this number, but it can make such an outstanding contribution.

As soon as the news came out, no one dared to underestimate this botanical garden and its fan base.

The combat effectiveness is amazing!

In the name of the 'Huajianji Ecological Development Foundation', Ye Han signed a donation agreement of 18.5 million yuan with the local forestry bureau.

The cost of shrubs such as H. amonx is low, and the cost of artificial planting is about 5 yuan/tree; The cost of pine and spruce is higher, about 20-25 yuan per tree, but it is more difficult to exchange, so the number of plants is not much.

The all-natural sea buckthorn juice has generated millions of benefits for the local area, and the local government has led the masses and students to plant trees on their own. Help with the listing, enthusiasm is high.

At the same time, every two months, the transport vehicles loaded with supplies will go to the wildlife rescue stations, rare animal and plant conservation bases and research institutes of the Chinese Academy of Sciences in the surrounding cities to send them experimental equipment and various grants.

In the flood relief in August, the 'Huajianji Ecological Development Foundation' donated 10 million yuan in cash and 5 million yuan in disaster relief materials, which caused a shock across the country.

They had never seen a donation from a botanical garden, let alone a private botanical garden!

donated 15 million, which is comparable to the amount of donations from large Internet companies, which makes countless celebrities ashamed.

The development of various philanthropic undertakings has established a good brand image for Huajian and further expanded its social influence.

*

At the end of October, the Huajian tea tree series was officially launched.

The extraction ratio of Australian tea trees is relatively high, 100 kilograms of branches and leaves can extract 1 kilogram of essential oil, and the tea trees planted between flowers are more than 2 meters high, and the yield is greatly increased, and 30 kilograms of essential oil can be obtained per mu, which is 15 times the yield of real lavender per mu.

600 acres of Australian tea trees, filling a total of 1.2 million bottles of 5ml/10ml tea tree essential oil, producing more than 60 pieces of tea tree hydrosol, tea tree essential oil soap, tea tree gel, tea tree fragrance and other by-products.

In terms of cost performance, it should be the cheapest and easiest essential oil to use.

If you benchmark the price of lavender essential oil, including the processing and packaging costs, 10ml of tea tree essential oil is only 70 yuan, but the general price of big brands is 100+.

Their quality is certainly not as good as that of the flower set.

It's magical.

It seems that no matter what kind of essential oil, the price is 100-200 yuan.

The proportion of rose essential oil extraction is low, and the pure essential oil is at least 1,000 yuan; The real lavender production is small, and the price is more than 200 is normal; Tea tree essential oil is cheap, you can buy it for sixty or seventy yuan.

However, in the market, they sell for similar prices, with a maximum price difference of 1-2 times.

Maybe it's because consumers are more accepting of the price of 100-200 yuan.

Sometimes the price is low, and people not only don't think it's cheap, but think that the product is fake.

I remember that a crane milk powder is like this, in order to benchmark imported milk powder, I have to raise the price, but the cost is not high.

Since Ye Han intends to face the high-end market, the pricing cannot be low.

She thought about it, then a series of products, gifts, and product packaging should be high.

5ml tea tree essential oil + 20ml tea tree gel, including Australian tea tree ID card + sterile dispensing stick, price 1

69 yuan.

10ml pure Australian tea tree essential oil, free essential oil handmade soap, priced at 199 yuan.

Paired with lavender essential oil, acne + acne scars, two-pronged, priced at 399 yuan.

……

With good efficacy, the tea tree essential oil series products swept all major social platforms as soon as they were launched, and the publicity was overwhelming, becoming another hit after lavender essential oil, and a bottle of acne skin was in everyone's hands.

It has completely established the unshakable position of Huajian in the essential oil market.

"Damn, I didn't believe it at first. The night before, I had the mentality of giving it a try, and I applied it to the pimple that came up, and it turned out to be deflated on the first morning!!

Oh my God, that's too fast, isn't it? #痘痘消失术#"

"Really special thanks to Hanamaji. The pimples are all over my face, and I can only wear a mask to go out, and I don't dare to raise my head, so I have low self-esteem.

Although it is not all good now, most of the acne has disappeared, and I believe that I can successfully fight acne! ”

"Treasures, listen to me, you must, you must buy the essential oil + gel one!!

Tea tree gel soothes and is gentle, special for sensitive skin, and can be applied in advance if there are signs of acne, without hurting the skin; If acne is formed, apply essential oil, and it will disappear in two days at the latest. Good news for acne-prone skin. ”

"With this essential oil, I finally don't have to go for acupuncture, and every time I get a complete flush and swelling, it's very uncomfortable."

"Sisters, I found that those who have acne on their backs can also apply tea tree essential oil, which works better with gel. It works in person! ”

"Really? Then I'll try it too. ”

"I have recommended it to all the friends around who are troubled by acne, Flower Set YYDS!"

……

According to the survey, more than 200 million teenagers in the country are plagued by acne, adults stay up late, endocrine disorders, and hair follicles are clogged to produce acne, and 30% of adults have acne.

Like people with sleep disorders, it is an incomparably large market.

Tea tree essential oil itself has the effect of sterilization and anti-inflammatory, astringent pores, etc., suitable for oily and acne-prone skin, and can kill skin infections such as Propionibacterium acnes, Staphylococcus epidermidis and other bacteria, so as to achieve the purpose of inhibition.

The S-grade Australian tea tree cultivated by the flower set has sufficient nutrition, and the effect is increased several times, and the effect is immediately visible after being painted.

It is extremely popular in the market.

Unlike other forms of inflammation, acne, especially on the face, can cause appearance anxiety and low self-esteem, so people's needs are extremely urgent.

This led to the launch of the products of Huajian Ji, which triggered an unprecedented rush to buy.

Many people even buy it after seeing other people's recommendations, regardless of whether they buy it first and then talk about it, the price is not expensive anyway.

It can be seen that I am plagued by acne on weekdays, and I have tried various methods, almost to the point of rushing to the doctor.

Fortunately, the flower set gave them a satisfactory answer.

Since then, under the propaganda of bloggers and tap water, it has been out of control.

Tea tree essential oil topped the [Acne Hot Selling List] in just three days, and a week later, it directly opened 10 times the sales of the first place!

Achieved a brilliant record of selling 300,000 bottles in a single month, setting a new record.

Even lavender essential oil is nowhere near it.

Even some of the essential oils are big names in 618 or double

11. In the case of a large number of publicity and activities, it is not as good as the sales this time.

In the month of November, the sales of the tea tree series alone exceeded 70 million!

The turnover is comparable to that of Estee X skincare.

It's just horrible.

The skin care market is ten times higher than the essential oil market, not to mention that the other party is a world-renowned brand with a wide audience and a high unit price.

As a brand that only entered the field of essential oils last year, Huajian Ji has shocked everyone in the industry by making such achievements when tea tree essential oil was launched for the first time.

Some essential oil brands are stunned, and they don't ride rockets so fast, right?

They have been on the market for seven or eight years, and they are not worth the fame that people have won in a month.

With two popular and lady-grade Otto Rose essential oils, Huajian Ji shines in the field of essential oils, completely opens up the market, and becomes synonymous with high quality.

I believe that in less than two years, it will be able to become the first place in market share.

*

In November, both the metasequoia forests and the maple trees have turned red.

The former is intertwined with gold and red, and the feather-like leaves are projected on the surface of the water like an oil painting; The latter has turned completely red, creating the effect of a forest of dyes.

The view from the top of the hill is even more spectacular.

The red color that spreads from the top of the mountain to the valley spreads all over the mountain, covering the whole mountain forest, the red is fierce, the red is enthusiastic, like a dyed canvas, reflecting the sunset of the sky, standing on the high place to see it at a glance.

There are countless tourists who climb to the top every day, and the forest scenic spot ushers in a surging crowd.

People who didn't like to climb mountains climbed to the top of the mountain with their legs shaking, just to see the scenery that they would never forget.

Even though it is the off-season after Golden Week, the number of visitors to the Flower Fair remains at a high level.

Especially on weekends, there are queues at all three entrances, and the park is full of people.

The Forest Hotel is also always full, with the occasional few rooms available, which are quickly booked and not more than a day's free.

……

After more than a month of site selection, the channel department submitted a preliminary plan for the branch.

Ye Han selected a few after comparison, and prepared to make a decision after a field trip.

One of the flagship stores of a luxury watch brand, she was very interested.

The other party withdrew the cabinet due to image problems, the store area is more than 500 square meters, located in the most prosperous commercial street in S City, the location and decoration are very eye-catching, the flow of people is huge, and it belongs to the gathering place of the middle class and the rich.

Of course, the rent is also the highest, and the offer given is 27 million/year.

The price is undoubtedly a breath of gasp.

It is worthy of being a super first-line modern metropolis, and its rent ranks first in the country.

The shops are in the most luxurious commercial streets, where every inch of land is expensive, and there are many luxury stores, and the price is estimated to be difficult to negotiate.

Yin Hong's words also confirm this.

The other party is a group company, a real estate tycoon, specializing in luxury shopping malls.

Not only is there little room for price negotiation, but also the comprehensive strength, image positioning, management ability, and credibility of the brand are considered.

Ordinary brands simply don't have a chance to settle in.

Although the IP of Huajian has developed rapidly, with a valuation of 10 billion, word of mouth and popularity, and its products are also in the middle and high-end positioning; But in terms of brand strength, it certainly can't be compared with these international brands that have stood for many years.

It can only be regarded as the best among emerging brands.

It's similar to a unicorn company.

Therefore, after Ye Han's field trip, he did not formally meet with the person in charge, but came back to make a plan.

The brand positioning, product type, decoration design style, as well as the use and presentation of high-tech were elaborated in detail, and Yin Hong submitted it to the other party by using the channel relationship.

The person in charge was really interested and had heard about the puzzle model of the Flower Collection.

In a way, it is the most extravagant and high-end product in the puzzle, which is tantamount to the Hermes in the circle.

After many negotiations, an agreement was finally reached.

There is no discount on the rent, and the decoration must be in a uniform style, otherwise it will face rectification at any time.

Ye Han said that there was no problem.

This is an opportunity for the surrounding stores to go further, and the display of brand image is of great significance.

After the agreement was signed, the renovation team carried out the reinstallation according to the drawings printed by W04.

Since most of the interior decoration does not need to be changed, it is expected to be ready for entry in December and officially open on January 1.

The other two branches in City B and City C are under negotiation, with an area of 200-300 square meters, the geographical location and area are not as good as those in City S, and the rent is 12 million and 8 million respectively, and it is expected to enter the store after the year.!

Tan Yu Zhumeng recommends his other works to you:

：，

：，

Hope you like it too