Guan Qing looked at the bamboo leaf jade brooch that cost as much as 50,000 yuan, although she liked it very much, but the price did exceed expectations.

For the middle class, it is not a problem to buy a few luxury bags every year, but mid-to-high-end jewelry often tens of thousands or even hundreds of thousands, brooches, pendants, earrings, bracelets, rings, casually match two sets, which is worth a lot of money.

Just like this bamboo leaf jade brooch, it is not a mainstream jewelry, just a simple match, and the price is as high as 50,000 yuan.

With their spending power, they can't reach this level for the time being.

Guan Qing took her daughter's hand and walked through the windows, her eyes constantly focusing on the jewelry on the model.

The price of the wisteria pendant of the show is 59,999 yuan, and the price of the same matching earrings is 39,999 yuan.

There are several co-branded products in the back: a daisy brooch inlaid with yellow diamonds, a green + yellow two-color ginkgo biloba brooch, a gradient metasequoia brooch as light as a feather, an elegant plum branch brooch, and a small emerald green bamboo shoot stud earrings (emerald version...... The prices are more than 30,000 yuan.

Each one is quite designed, with a new shape and extraordinary sophistication.

They are all new models launched by the G family this year, and they shine at the international fashion week with the 'plant series' they focus on creating——

I didn't expect most of them to be co-branded products with Flower Collection!

Passers-by were amazed.

Only a few of them have heard of the news of the collaboration, and more people have learned about related products through the fashion circle and the celebrity red carpet, and they are relatively unfamiliar with the flower collection.

However, this time, Ye Han opened a high-end flagship store in S City, showing the results unreservedly, allowing the public to once again realize the strong influence of Huajianji.

The pendants, puzzles and other peripheral products in front set the tone of 'plant-based', which is enough to prove that this is an element of the flower collection.

G home and flower set.

One has raw materials and craftsmanship, the other has elements and design, and the joint name of one is well deserved.

……

Guan Qing stood in front of the shop window, feeling a little regretful in her heart.

These ornaments are indeed perfect, but the price is high, and it is not affordable for ordinary people.

Today, on a whim, I took my daughter to visit the new store, and it has cost more than 10,000 yuan; If you buy another piece of jewelry worth tens of thousands of yuan, you will overspend too much.

Guan Qing shook her head and was about to give up, but saw a glass display case in front of her, displaying a whole row of dazzling jewelry.

The overlapping lights hit the jewelry, the pure diamonds reflect the brilliance, and the setting is extraordinary, and many people are choosing.

The price of these goods is mostly between 1,500-4,000 yuan, which belongs to the light luxury level and is more suitable for middle-class consumption.

They are upgrades made by Ye Han on the basis of the original jewelry.

For example, the epiphany pendant, inlaid with a natural diamond at the tip of the arrow on the periphery, instantly improves a grade.

The stamens and pedestal of the bicolor marvisa have also been processed to make a circle of fine orange gemstones for a more high-end look.

12 popular wisteria earrings, the ear hook material was adjusted from 925 silver to 999 pure gold.

The long inflorescence below hangs, and the bottom of the two petals adds an inch of tassel, and the bottom of each one falls

A pure amethyst, high-end and elegant.

……

The remodeled light luxury model is a little more luxurious than a simple miniature model, but the degree of refinement has not diminished at all.

And their price is less than one-tenth of the co-branded show, which is extremely cost-effective.

This is an attempt made by the G family and the flower set in recent months.

At present, the spot is only open in a few stores, and it will be launched in all stores after receiving market feedback, and the 'light luxury series' special line will be opened.

As the provider of the original version, the flower set occupies 6% of the profit division.

Guan Qing tried on a willow leaf brooch.

The brooch is made of high-quality malachite, the natural texture just constitutes the texture of the willow leaves, and the gilded edging around the blade is shallow, the craftsmanship is exquisite, fresh and elegant.

Except for the difference in material from the jadeite brooch, there is not much difference in other aspects.

The list price is 2599 yuan, nearly 20 times the price difference.

The peridot bamboo shoot earrings are also beautiful, with a verdant green color like grass and trees, meticulous carving, high clarity, and small but very eye-catching.

It can be noticed at a glance.

"It's so good-looking, mom looks so good wearing it! The little girl's eyes were shining: "Mom, buy it, I'll call Dad to pay.?" ()_[()]?『 [ ] ♀ to see the latest chapter ♀ in its entirety."

Guan Qing laughed with a 'poof': "Don't bother Dad, he has a meeting outside and is very busy." Mom pays for it herself. ”

Glancing at the price, 1799.

The sum of the two is only 4400 yuan.

She asked the clerk to wrap it up and get ready to go to the checkout.

"Hello, a total of 20,790 yuan was consumed. The opening is 9% off, and the discounted price is 18,711 yuan. ”

"We have a buy-and-give event that month, and next to it is a giveaway cabinet, where you can pick 2-4 giveaways according to your preferences."

"Yaoyao, go pick it."

"Okay!" The little girl nodded happily and ran to the side.

There are many types of gifts, such as postcards, mobile phone cases, bookmarks, dried flower notebooks... Nepenthes thermos cups, essential oil scented candles, and even higher-end bamboo fans, bamboo flower vessels, essential oil gift boxes, etc.

The little girl picked for a long time, and with the help of the little robot, she took a set of handbook sets worth 169 yuan and a plush alpaca pillow, and walked over with one in one hand.

Guan Qing took the gift from her daughter's hand, slightly surprised.

The handbook is actually a joint model, and it is very high-end.

Walking out of the store, she looked at the 3D lighting model constantly displayed in mid-air and the gorgeous decoration behind her, and the high-end image of Huajian Ji has been deeply rooted in the hearts of the people.

*

On the first day of its opening, the first store achieved amazing results, receiving more than 1,600 customers throughout the day, with a turnover of 13.45 million!

The average customer spends more than 8,000 yuan.

After seeing the data sent by the channel department, Rao is Ye Han couldn't help but be shocked.

It is worthy of being the most prosperous commercial street in S City, a gathering place for the rich and the middle class, and its spending power is terrifying.

Spending less than an hour in the Flower Market is a month's salary for ordinary people.

Ye Han still remembers that when the Botanical Garden store opened for the first time, the cumulative turnover of the day was 1.67 million, which was already at that time

() Amazing sales.

Now, a year and a half later, with the growing fame of Huajianji, the continuous enrichment of the product line, and the strategic location of the branch, the turnover has increased by 8 times compared to before!

It set a record for the highest single-day turnover.

What is breaking 10 million in a single day

Conception?

Two years ago, after the redecoration, H opened at one time, and consumers who had accumulated for many days flocked to it and broke out a rush to buy, creating a single-day consumption record of 19 million, becoming a benchmark for luxury stores across the country, and a sensation!

And the turnover of Flower Farm is 70% of the world's top luxury brand!

Beat a number of international brands, ranked TOP3 in the single-day sales list, and achieved remarkable results.

No one would have expected that a brand that had just entered the store in a commercial street where every inch of land was at a premium could have such a terrible ability to absorb gold.

Almost an entire street of luxury stores was stunned, and the person in charge of the shopping center was shocked on the spot, repeatedly confirming the authenticity of the data.

Two months ago, it was very difficult for Blossom House to enter the store, with no reduction in rent and many regulations, and it should be the least well-known of the brands to settle in.

The person in charge even vaguely said that if the sales and brand image are not as expected, they can only withdraw the cabinet after a year.

However, in just one day, the flower set gave everyone an unprecedented shock.

It has directly established its position in the commercial street, and will be stationed in the future for a long time and will stand tall.

Ye Han is looking at the data compiled by the marketing department.

In addition to the sales of collectible 3D puzzle boxes, figures, pendants, robot remote control models, etc., the co-branded brooches, earrings, and light luxury jewelry with the fashion brand G have become another sales category, with a total of more than 1,100 pieces sold, with an amount of more than 4 million.

Customers in S City prefer diamond-encrusted and decorated jewelry over the original classics, which also reflects their spending power.

Among the essential oil series, the more expensive Otto Rose essential oil is also more popular.

This is the difference between the audience and the concept of consumption.

For high-net-worth customers, whether it is two or two thousand jewelry, or a brooch with a price of tens of thousands, it is within their consumption range.

On the opening day alone, more than 50 pieces of show jewelry were sold, and the highest consumption per person was 440,000 yuan, which is equivalent to the income of an ordinary family for 2-3 years.

This situation is almost impossible in W City.

Only in an international metropolis, luxury shopping malls with every inch of land can create such a grand scene.

At the same time, the naked-eye 3D light show at the entrance of the flower set, the small robot welcomes guests and plays a good drainage effect; The high-end showcase image carefully created by the store, the fame of Hermès in the puzzle industry, and the co-branding with new fashion brands have been recognized by high-net-worth customers.

Otherwise, I am afraid that it would not have been so successful.

It seems that this step of entering the store is done right.

Flipping through the sales data and the feedback of the little robot, Ye Han was completely relieved.

In February, the branches of Flower Houses in the core business districts of Cities B and C will open one after another.

With the first store in front of Zhuyu, presumably the turnover of these two branches will not be bad.

If the branches are doing well, Ye Han expects to open 20 branches (16 in China and 4 abroad) within two years.

Replicate the model of S City, settle in other first-tier cities, comprehensively upgrade the brand image, and further expand its popularity and influence.

……

The opening of the new store not only brought huge profits, but also attracted a lot of topics and heat.

Many media reported on the grand opening of the No. 1 Huajian Store.

There is even a headline in the media: [On the opening day, more than 13 million sales were frantically sold, and co-branded explosions appeared frequently, can Huajian set be called the domestic IP ceiling?] ]

A lot of people think so.

From the rise of plant peripherals, puzzle models and other products sold overseas, the launch of co-branded models, the explosion of Wang Lian's restaurant and robot mode, and the cooperation with Ant S Lin...... From the IP valuation of 10 billion yuan to the complete success of the opening of the branch, everything seems to confirm this fact.

while others feel that the development is too fast, lacks the background, and cannot reach the level of well-known like the Forbidden City IP.

However, comparing the Flower Collection with this heavyweight IP with a history of more than 600 years and one of the cultural symbols of China, it is enough to explain the status of the former.

In just two and a half years, the Flower Atlas has created a miracle.

The popularity of the related comment area is also unprecedented.

"Damn, I went to S City two days ago for a tour, and I was about to check in the landmark building, guess what I saw? [Light Show Image] [Picture of queue at the door]"

"Oh roar, celebrate the opening of the new flower house!"

"The flower set has become what I can't climb (crying) (crying)"

"I never dared to enter any store on that road, either luxury goods or handmade customization in country X, I only dared to pass by and take pictures."

"Same! Once I accidentally entered a store that I hadn't heard much of (I later learned that it was a niche luxury brand in a certain country), and when I saw the price, my eyes suddenly turned black, and I quickly slipped away. ”

"hahaha, my mother took me to D's house to buy a bag, and I was directly stunned when I saw the flower set next to me. My mother also asked me which brand is so popular? There were a lot of people queuing at the door. ”

"I followed my friends to go shopping, and I was shocked throughout the whole process, which was completely different from the shops in the scenic spot.

The space is super large, the dome is very high, and the ceiling is composed of countless geometric crystal mirrors, and the lights shine brightly.

The peripheral products have obvious partitions, full of space, and the pendants are either hung on the 'crystal tree' or have a special display area, which is called a tall one.

The figure area is the most exquisite, simulating the shape of trees, and the walls on both sides are decorated with spotlights, which is very beautiful.

Macaws, peregrine falcons, brown-backed shrike and other figures, some of which are mounted in a glass house with hooks, and some are designed in a bird's nest, are really lifelike. I want to buy it when I see it, let alone the first time I see it. ”

"And the windows! It is said that the jewelry inside is all co-branded shows, and I glanced at the price of the brooch, which was marked at 35,000 ...... Excuse me, it's me who doesn't deserve it. ”

"Don't look at the show, there are light luxury models. I still can't afford it, but it's really good-looking. ”

"Definitely! Compared with Pando X and Swarovski X, I would rather buy a light luxury model from the Flower Collection, and the level of sophistication is not a level. ”

"Is the light luxury model online? Why didn't I find it. ”

"The official website has it, go to the official website to buy it."

"When will Huajian set open a store in C City, the wallet is hungry and thirsty!"

"It seems to be decided, Taikoo Li in C City."

", it's another place that can't afford to consume, and it's awesome among the flowers."

……

At the same time that the new store in S City has achieved impressive results, the application for the annual card has stopped, and Wang Yun is urgently calculating the data.

The major departments of the Flower Collection are also carrying out the year-end summary.

Last year was a year of rapid expansion and brilliance of Huajian Group, with overall revenue and expenditure at a record high, and the total tax payment is expected to exceed 200 million yuan.

The specific data has been submitted to Ye Han.!

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