Ye Han looked at the data summarized by the system, and the highest revenue was still peripheral products.

Among them, offline channels: scenic spot store + Wang Lian restaurant self-service cabinet + forest hotel commodity area + mid-levels book bar counter, with a cumulative income of 630 million yuan.

Domestic online channels: Huajian official website, T cat, a certain east, online applet, etc., with a cumulative income of 550 million yuan.

Overseas shopping APP: 240 million yuan.

Based on the comprehensive laying of online marketing channels, the total operating income of online + offline peripheral products is as high as 1.42 billion yuan.

The growth rate is rapid, and the turnover has not only doubled, but tripled compared to the same period!

It is almost the same as the revenue of the late G Museum.

From this point of view, the status of domestic super IP is well-deserved.

When Ye Han saw it, his heart was in a trance.

At the beginning, it was based on the super IP of this cultural and creative industry as a benchmark, but I didn't expect that now the income of Huajian has surpassed it.

That's right, it should be said 'exceeding'.

Because Ye Han has not yet calculated the income of the surrounding co-branding.

When the high-end flagship stores open one after another this year, the overall volume will expand again, and Huajian will firmly sit on the throne of the first domestic cultural and creative IP, which is unparalleled.

Not only is the turnover topped the list, but the profit margin of peripheral products is also the highest, as high as 80% overall, bringing Ye Han a profit of 1.136 billion yuan.

Significant expansion of assets has been achieved.

The second category, of course, is the admission fee and annual pass income of the Flower Farm Botanical Garden.

Last year, the Botanical Garden received a total of 5.63 million visitors, and the number of new visitors reached 4.17 million, far exceeding expectations.

In addition to its own fame and popularity, it is also indispensable to reach cooperation with major travel agencies at the beginning of the year.

According to the data, more than 40% of the foreign tourists who come to Huajian have signed up for tour groups.

The opening of the group purchase channel has brought a steady flow of people to Huajianji, and at the same time expanded the popularity of the scenic spot among foreign tourists, making Huajianji a must-see attraction in W City.

The ticket for the Flower Set is 70 yuan, and the package price of 'ticket + automatic explanation + sightseeing car' is 130 yuan, and most of the tour groups purchase the package and enjoy a 20% discount.

There are also many other tourists who buy automatic explanations, which drives up the average unit price.

The total income of tickets + other cooperation is 310 million, excluding the sharing and maintenance costs of the travel APP, and the profit is about 260 million.

Even if you don't count the sales of annual passes, the profit from the Botanical Garden's tickets alone is enough to stand out in W City.

Although the number of tourists received by the garden scenic spots in W city is very considerable, the tour group takes the ticket price as low as 4-5 discounts, deducting various labor and greening costs, and the net profit is only more than 20 million.

The interfloral set is 10 times that of them.

……

As for the annual card, Wang Yun has already submitted the accounting data, and her excitement is overflowing: "Principal, the number of people applying for the annual card this time has exceeded 400,000!" ”

"Among them, there are 305,000 customers who apply for ordinary VIP annual cards, with a cumulative income of 213 million, and 27,000 and 13,000 people who handle parent-child cards/family cards respectively, with a cumulative income of 47.85 million."

Hearing this, Ye Han felt that although it was a little exceeding

Expected, but also within the normal range.

After all, the number of new tourists doubled last year, and the base increased significantly; In terms of probability, doubling or continuing to increase by 30% in the number of people applying for annual passes is not out of line.

But Wang Yun's next words were really beyond her expectations.

"The number of people who apply for the VIP / Parent-Child Card this time far exceeds that of the ordinary parent-child card, with 33,000 and 21,000 respectively, and the cumulative income is as high as 152 million yuan.

A total of 17,000 people claimed the Diamond/Double Diamond card, earning 81.3 million. ”

"Excluding the cost of design, printing, logistics, etc., the issuance of the annual card has brought 490 million profits to Huajian Ji."

Ye Han really didn't expect that there would be so many people applying for the privilege card.

It seems that the increase in beverage shops, snack bars, and cafes in the park, the improvement of facilities such as Wang Lian Restaurant and Forest Hotel, and the 20% discount have greatly promoted the purchase desire of tourists.

That's right, too.

The people who handle the annual card often come to the flower set, so consumption is essential, and the configuration of 20% off card + breakfast coupon is very cost-effective.

In particular, Wang Lian's restaurant, bringing friends from other places to experience it has become a daily routine for locals in W City.

It's like going to a city and having to eat the most characteristic local food.

After a meal, 1,000 yuan can save 200 yuan.

Coupled with the original skip-the-line privilege of the privilege card, it is undoubtedly more convenient.

After all, the flower set is queuing all the time, and queuing for more than an hour on holidays is naturally more time-saving when entering the venue from the VIP special channel.

Not to mention the exclusive parent-child card, parents want to give their children the best treatment.

During the crowded periods of weekends and summer vacations, children will have more fun with the privilege of early admission.

At the same time, the price of the parent-child card is also the most cost-effective, which is 1,300 yuan cheaper than buying two premium cards separately.

490 million... Annual card revenue reached a new high.

The 410,000 annual pass users generated 70% more than the ticket revenue of more than 4 million visitors.

It is a customer who needs to focus on maintenance.

Ye Han thought, judging from the results obtained, the 20% discount on catering may still be a bit conservative.

Even if the drink store is 5% off or even free, but it only reduces the profit of millions/tens of millions, which is a huge scale of 490 million!

It is very cost-effective to transfer a part of the benefits in exchange for the rapid growth of annual card users.

For now, we will maintain the new users first, and wait until the next time we open a 7% discount.

Ye Han immediately made a decision: "Sister Yun, a week before the Spring Festival, free drink coupons will be issued to users who apply for annual cards.

5 tickets for ordinary VIP users, 10 tickets/20 tickets for privilege/parent-child VIP; Diamond Card users will be issued with 30 drink vouchers. It can be redeemed within one year. ”

Wang Yun was surprised: "Principal, what is this?" ”

Issuing so many coupons at once will cost you a lot of profits.

Ye Han said with a smile: "Just take it as a Spring Festival benefit, after all, the price of the annual card has increased a lot this year." ”

Wang Yun: "Okay principal. ”

This initiative has led to excellent results.

Originally, the remarks that the annual card price had increased more completely fell silent, and the annual card users were pleasantly surprised, while others watched

It's time for the benefits of applying for an annual pass.

Some people even feel that the flower collection is a loss.

If you exchange for the most expensive bamboo oolong or rose beauty tea, a cup will cost 32, and 5 coupons are 160 yuan!

The annual card priced at 699 yuan, minus these, isn't that almost no price increase?

&nbs

p; Moreover, the plant beans obtained can also be exchanged for corresponding benefits, virtual products, or exchanged for their own shuttle trees, which can be exchanged for two at once!

I'll go, this year's card is too worthwhile, right?

There are also many annual card users who bring their friends to redeem free drinks, and friends buy tickets, consume peripheral products, and enjoy meals, bringing a new round of consumption.

On the surface, it is making profits, but in fact, it has obtained greater profits and improved customer satisfaction.

It's a brilliant move.

Presumably, the number of people applying for annual passes next time will reach a new high.

*

Ye Han continued to look at the two categories of peripheral products and botanical garden tickets + annual cards, with a revenue of more than 2.2 billion yuan and a profit of an astonishing 1.88 billion yuan!

The third category is the essential oil series, which is also very profitable.

Based on the launch of lavender essential oil and rose essential oil from July to August, tea tree essential oil was launched in early November, and as of December 31, there is still 43% of the inventory and nearly 200 million essential oil products unsold.

Last year, the total turnover of essential oil categories was 284 million, making it one of the top three essential oil brands in the domestic industry.

The fourth category, co-branded peripherals.

Last year, Hanamaji co-branded with three companies.

There are more than 80,000 retail terminals in the country, covering major schools, streets, shopping malls, etc., and the revenue of more than a dozen co-branded products is as high as 880 million.

However, due to the channel's full reliance on each other and high operating costs, Huajian Ji accounted for 40% of the share, and the combined income was about 72 million.

The co-branding with the G family is the most successful, and ten show accessories + bamboo woven bags are popular in the fashion circle.

And jewelry has always been a profiteering industry, bringing 140 million profits to Huajianji.

The soon-to-be-launched 'light luxury series' has received good feedback, with a one-day turnover of 3 million in Huajian Ji No. 1 store, and 40 million sales in a single month in G stores.

There are more than 100 kinds of items in the full range of light luxury jewelry, which will be rolled out online, offline and overseas channels, endorsed by international movie star XX, and countless people are optimistic about the future development.

On the day of the official announcement of the official release, major media rushed to report it, and it rushed to the hot search within two hours, and the topic reading volume reached an astonishing 5000W+.

The UP owners of the platform have opened videos to analyze the development of brand co-branding, and the official account also published the development history of the two.

Flower Set and G Family are called the 'epic cascade collaboration' of two emerging brands by the media.

The collaboration with Xing B Gram is not inferior to the first two.

Peach branch mugs and maple mugs are often out of stock in China, causing a queue boom, and the single price of 199 yuan was fried to more than 500 yuan by scalpers.

The flower set comes with a plant seed (random), and you can plant plants with a finished coffee cup, which makes countless white-collar workers pop pictures on social networking sites, bringing great heat.

Another successful co-branding, 40% of the profit division, about 53 million.

The joint brand brought in a profit of 265 million.

In addition to the four categories, other incomes are also remarkable.

Wang Lian's restaurant opened in May, with a total turnover of 143 million yuan and a profit of 79.6 million yuan in seven months.

The Forest Hotel officially opened in August, only for more than 4 months, but the comprehensive profit reached 45.7 million, which is higher than the annual profit of a five-star hotel.

In addition, there are drink shops*3, food and beverage bars, tea rooms, book bars + cafes, noodle restaurants, etc., with a total profit of 63 million.

The published "Plant Illustrated Book (I)" has sold a total of 150,000 copies throughout the year, and the sales of picture book booklets have exceeded one million, bringing 16.4 million yuan of copyright income to Huajian Collection.

……

All of the above profits add up, up to 2.64 billion.

Correspondingly, spending is also at an all-time high.

More than 68 million yuan was spent on contracting more than 7,000 acres of land and seedling cultivation equipment, and 30 million yuan was purchased from essential oil companies.

The introduction of plants on the three hills of the forest scenic area and the creation of tropical rainforests have a total expenditure of 37 million.

The expense of remuneration is also a large one.

Today, there are a total of 710 employees in Huajianji, more than 90 managers at or above the level of supervisors, and the annual salary and welfare expenditure is about 92 million.

Configuration of Mercedes-Benz commercial vehicles, laboratory supplies procurement, essential oil formula research and development, packaging design costs, etc.: 44 million.

Botanical garden maintenance costs, equipment depreciation, employment of construction teams, etc.: 32 million.

Rent + decoration in super first-tier cities: 55 million

Desert greening + charity: 60 million

The total expenditure was 418 million.

According to the annual operating income, Huajian will pay 350 million in taxes, much more than Ye Han's expected 200 million.

The total tax payment increased nearly 6 times on the basis of last year, and directly rushed into the top 10 tax-paying enterprises in W City, standing side by side with a number of listed companies.

Today, the valuation of Huajian is more than 10 billion.

In terms of profitability and development scale, the valuation of at least 20 billion has doubled!

According to the final statistics, the net profit for the whole year last year was as high as 1.872 billion.

At this time last year, there were only 454 million, which is almost a flying development rate.

Even Ye Han felt a little incredulous.

But according to normal circumstances, the construction of Wang Lian's revolving restaurant requires at least 500 million yuan, and the construction of the forest hotel costs 1 billion yuan; In the forest scenic area, open up mountain trails, create waterfalls, waterholes, viewing platforms and other landscapes, all of which are piled up with money, and there are no five or six hundred million that cannot be lowered.

These alone add up to a cost of more than $2 billion.

A net profit of 1.872 billion, a loss in minutes.

But in that case, she probably wouldn't have built them.

After all, it is difficult to return to the cost, and the effect cannot be guaranteed.

Ye Han couldn't help but thank the high-tech brought by the system to build the Huajian Botanical Garden into the best appearance.

Now the last hill of the rainforest has been planted with more than 70% tropical plants.

Large trees more than 30 meters tall, iconic dipterocarp plants, woody vines, subphytic shrubs, ferns, epiphytic orchids, bromeliads, and Araceae have all been transplanted.

In addition, major categories such as Bitter Liverwort and Begonia have also been introduced, as well as national first-class protected plants such as Hainan cycad, Yunnan Borneo, Guangxi green plum and Tokyo dipterocarp; Second-class protected plants such as Bole tree, Hainan Huanghuali (Dalbergia sinensis) and other high-quality tree species.

It is estimated that more than 1,500 species of plants will be introduced, no less than 100 species of plants under national protection, and at least more than 10 wild groups will be restored, so as to completely build it into a treasure trove of plants.

In order to obtain more plant species, the Flower Garden has reached an exchange agreement with other botanical gardens using seedlings and flowers cultivated from cuttings.

In addition, there is one attraction left in the Flower Collection that is not open - the herbarium on the second floor of the Science Museum.

With more than 5,000 plant species and well-preserved germplasm resources, it's time to start building.