Who is the best at marketing in the world?

Naturally, it is none other than the people of country M.

This can be seen from the growth history of their well-known brands.

When Adi's family was dominant, they made a Nike.

It only took ten years to make Nike and Adi stand up against each other.

In recent years, the same routine has been used to create some sports brands such as Under Armour.

It's obviously some ordinary sweatshirts and sneakers, but they can be sold at sky-high prices.

These civilian brands in their country have become high-end brands in our country.

A pair of sneakers costs seven or eight hundred, or even thousands.

But there is a bunch of leeks who are willing to take the initiative to give away heads.

This has to admire the ability of remote breeding and marketing in country M!

The other is their cosmic car, Tesla!

When it was first launched, it was positioned as a high-end electric vehicle with Mercedes-Benz BMW to earn the market.

But with the popularization of domestic electric vehicles, they were forced to start crazy price cuts.

From the initial price of 780,000 yuan, to more than 200,000 now......

Such behavior, a discerning person can see at a glance, is that the price has collapsed.

But they were able to fool a group of believers to excuse them.

is obviously a leek, but he is still willing to self-hypnotize and speak for Tesla.

If you change the domestic brand, you dare to do this.

These consumers are estimated to have already scolded the eighteenth generation ancestors of car companies.

It may even be necessary to dig out the ancestral graves of car companies......

People just launched a pickup truck with a strange and ugly surname, but there were even leeks, and they took the initiative to kowtow to the truck.

After watching this meeting, Xu Xin could only give a heartfelt thumbs up to the marketing of M people and remote breeding technology.

The annual marketing expenses of 50 billion yuan are really not in vain.

Although you rarely see an advertisement about Tesla on the market.

But on various platforms, in the mouths of various automotive self-media people, you will definitely see a lot of praise about this car.

And the development strategy of SS Burger in China should be the same.

Like Tesla, the first thing to do is to establish the image of its high-end brand.

Then implement a dimensionality reduction blow downward to open the low-end market.

It's just a fast food restaurant, and it's a bit difficult to copy Tesla's homework.

Or even to say, not the usual difficulty.

After all, Tesla still brings some high-tech electric vehicles.

And what do you have in this burger?

It's nothing more than two slices of bread sandwiched between meatloaf.

No matter how delicious your hamburger is, can it be compared to the peach, the elixir?

And the difference between Hamburg and Tesla is that there are too many alternative products in China.

We don't have many meat buns and burritos in our country?

What's more, your burger costs more than eighty, which is not grounded.

If this is in his hometown, these eighty yuan are enough for him to hold a college banquet in the buffet lunch......

But the next move of this SS burger made him never expect.

They were able to lower their stature and cooperate with the unknown Xingyao Group.

Why is that?

One is a high-ranking enterprise in country M, and the other is a little-known domestic small enterprise.

How did these two companies come together?

Even if Chen Xinru is fueled by it, it's not that easy, right?

[After learning the news, I also inquired in many ways, and also inquired about some clues]

[It turns out that in the early years, Xingyao Group has been seeking transformation and has made many attempts]

[And one of the attempts is to enter the catering industry]

[Before that, they combined their local advantages and launched their own fast food chain brand]

[Xingyao Burger Restaurant, a total of more than a dozen chain stores have been opened in the province]

[As for business...... How so? 】

[Half-dead, let's make do with it]

[If you say that it will explode, it will definitely not be reached, but if you want to say that it will go bankrupt, it will not be]

Speaking of Xingyao Burger, Xu Xin has really seen it.

This is also after he returned to his hometown this time, he found that there were many burger joints of this brand in the streets and alleys.

But at the time, he didn't pay much attention to it and didn't eat it.

So I don't know much about this burger joint.

But at present, it seems that this should be an opportunity for Xingyao Group to reach a cooperation with SS Hamburg.

[In order to find out the truth of the cooperation between the two sides, I also went to the Xingyao burger restaurant in this city to eat once]

[As a result, I went this time, but it opened my eyes]

[It turns out that this burger restaurant is really different from those other domestic burger brands]

[I've eaten burgers from other domestic brands before, such as Floras and Tastidine]

[These domestic burger brands generally focus on chicken burgers]

[The reason why this type of product will be focused is nothing more than a lower cost]

[Because there is a stable white feather chicken industry chain in China]

[Enterprises can get low-cost chicken cutlets, fried chicken thighs, as the main ingredient of hamburgers]

[And the fried chicken cutlets and chicken thighs are also more fragrant and more attractive to consumers]

[Of course, it is precisely because of this that it will give people the impression that domestic burger brands are very low-end]

[Because whether it is the Golden Arches or the Castle King, the main thing is beef burgers]

[First of all, beef burgers, compared to fried chicken burgers, are healthier]

[Secondly, it is the main beef burger, which also tests the supply chain of the enterprise more]

[Because we are not a country that specializes in beef, the price of beef on the market is particularly expensive]

[And the beef burgers of Golden Arches and Baobao King can be the lowest price of ten yuan]

[This shows that other companies have a very strong ability to integrate the industrial chain]

[Because of this, people can get low-cost beef patties]

[And it's their low-priced beef burger]

[In order to recruit a steady stream of customers for them and ensure their brand power and popularity]

Indeed, Xu Xin has also inspected some Western-style fast food chain enterprises.

So I also have some understanding of this industry.

For these Western-style fast food chains, you're targeting the burger category.

This also determines the positioning of your business.

In general, fast food restaurants that can focus on beef burgers are positioned higher than those that focus on chicken.

So don't look at the popularity of domestic Kaifeng cuisine, but in fact, in the circle, his status is not as good as the Golden Arches.

It's not even as good as the Castle King.

Because their main fried chicken burger is like a Japanese car with thin skin and big filling.

I usually rely on marketing and advertising to maintain the brand image.

But if you meet someone who really knows something, you will know that their burgers.

Whether it is from the perspective of nutritional value or health, it is far less nutritious and healthy than beef burgers.

[And the main hit of this Xingyao burger restaurant is ingenious]

[Unlike other domestic burger brands, although they also buy fried chicken burgers]

[But his main dish is pork burgers]

What?

Xu Xin's eyes widened.

Pork burgers?

Isn't this a meat bun and a pie?

How could anyone want to make a pork burger?

But on second thought, it seems like this is really the way to go.

This seems to be a notch higher than those fried chicken burgers.

This Xingyao Group is really ingenious......