[And this time, I went to Xingyao Burger to try it, and naturally I didn't really do it to eat]

[It's more mainly for the sake of finding out the news]

[It just so happens that Zhang Yan has a cousin who works as a manager in a branch of Xingyao Hamburg Province]

[So we went to the provincial capital and found him]

[From his mouth, we learned some news]

[First of all, the cooperation between Xingyao Group and SS Hamburg turned out to be true]

[The two sides only negotiated for two rounds before reaching an agreement, and the site selection has now begun in the provincial capital]

[The first store is a former branch of Xingyao Burger, which is currently under renovation]

[It is said that it will open next week]

[And the reason why the two sides were able to reach an agreement so quickly is said to be because Xingyao Group came up with a plan]

[They plan to change their pig farm into a turkey farm......]

Seeing this, Xu Xin's heart seemed to be pinched.

This turkey farm should be using the same set of technology that you have discarded, right?

[This old man told us that recently, they have been trying to make and taste a new hamburger]

[This burger is made with a patty made of turkey meat]

[In fact, they have been trying to do this a few months ago]

[It's just that at that time, because a stable turkey meat supply chain could not be found in China]

[And in terms of taste, some problems have not been solved, so they have not been vigorously promoted]

[And this attempt of theirs, through Chen Xinru's relationship, reached the ears of SS Burger Company]

[SS Hamburg Company, which has been looking for access from the high-end to the low-end market]

[After learning the news, I immediately came to the door]

[After the two sides discussed, they hit it off......]

It turned out that the two sides were able to reach a cooperation agreement so quickly because of this......

Xingyao Burger did a good job before, but it still needs to transform and replace the main product.

On the one hand, it is because pork is a mass consumer product in China.

Although the price is not expensive, sometimes the market can be quite volatile.

For example, every year during the Spring Festival or major festivals, or when special circumstances occur in the market, such as swine fever outbreaks.

will lead to a rocket-like rise in pork prices.

So if you really focus on pork burgers, maybe ten months a year are profitable.

But as long as there is a month or two, the price of pork fluctuates greatly.

After that year, I lost money in the end.

On the other hand, Xingyao Burger probably also wants to impact the positioning of high-end brands.

So they naturally want to find one, which is less susceptible to market fluctuations.

But it can also reflect that they are different meats from ordinary fried chicken burgers, as a substitute.

And this substitute can't be beef.

Because the price of beef has always been very expensive in the country.

At present, in the field of Western-style fast food in China, in addition to those large multinational chain giants.

Ordinary domestic brands can't handle the supply chain at all.

You see the Golden Arches, and the Burger King's beef burgers can be bought for as little as ten yuan each.

That's because their beef patties are all special.

And they even have their own pastures in country M, specializing in raising beef cattle.

That's why I was able to get such a cheap beef patty.

And domestic enterprises, then you don't have to think about it at all.

And this is when turkey meat becomes a very good substitute.

First of all, turkey meat is the closest to beef in terms of nutritional value and taste.

Moreover, the price is much cheaper than beef, and it is very easy to breed on a large scale in China.

Therefore, Xingyao's side can choose turkey meat, and I have to say that they are very discerning.

As for why SS Burger cooperates with them because of this.

That's because they set the key too high.

Beef burgers have become their signature staple.

But if you want to buy some low-end burgers, or the main beef burger, it is a self-depreciation.

And they don't bother to sell fried chicken burgers.

After all, that thing will lower their brand image, and it will not be conducive to them and the Golden Arches, the Castle King.

So they also urgently need a lower-priced alternative to beef burgers.

This is where the turkey burger becomes a very good option.

In fact, in country M, there are many burger joints with burger products made of turkey.

And the sales are not bad, but why is there no pandemic.

Mainly because beef is too cheap in country M......

On the current short video platform, we can often see people who like to go to the supermarket in country M to shoot prices.

Especially like to shoot the price of meat.

After reading it, many people's first reaction is that the price of meat in country M is really cheap, especially beef.

The salary of country M is really forbidden to spend......

But these people don't know that Country M has another identity.

That is, the world's strongest agricultural country!

He produces enough food in a year to feed the whole of Africa!

Country M is able to produce hundreds of millions of tons of corn and soybeans every year.

These things can't be eaten or sold, so Lao Mei will make them into feed to feed the cattle.

Coupled with their fully industrialized farming system, the price of beef in country M is very cheap.

So Lao Mei has become accustomed to eating cheeseburgers for one dollar.

Those burger joints, which themselves have access to cheap sources of beef, naturally have no incentive to look for other alternatives.

In this way, the turkey burger did not become popular.

But there is no pandemic in country M, but if it is brought to us, it will be another matter entirely.

There were also people in our country who raised turkeys before, but the reason why they didn't do it successfully.

At that time, it was mainly because, there were several problems with turkey meat.

For example, the meat is chai, which has a fishy smell and is not suitable for Chinese cooking.

After all, the size of the turkey is too big, and it is not suitable for stir-frying vegetables and stewing soups.

Even if the dishes can be marinated and smoked, the taste is not bad.

But the problem is that in order to match such a large turkey, you also have to make a large marinated pot, or smoker.

And to marinate, and smoke to mature, you also need more materials to consume.

This all adds up significantly to the cost to merchants.

When selling, it is natural to sell at a high price.

In this way, it is naturally not comparable to those ordinary chickens, and the cost performance will naturally drop.

Over time, it was eliminated from the market.

But now, we have more cooking methods and more Western cooking methods.

If you cut this turkey meat like beef.

Directly into minced meat, in the hamburger patty.

This perfectly solves all the problems that the turkey was not suitable for Chinese cooking before.

But if you want to control costs, there is another very important point.

That is, you have to form a large-scale farming, and the more you breed, the lower the price of this turkey will be.

And everything that Shine Burger does is almost like an answer for SS Burger.

No wonder they hit it off so quickly and got together.

And with the blessing of SS Burger, this is simply a tiger with wings for Xingyao Burger.

Although Xu Xin doesn't like Lao Mei very much

But they also know that they still have a very good set of management for catering enterprises.

In particular, their standardized system and management process are classics that are worshiped by fast food companies all over the world.