"Have you inquired about their fees? How much is the admission fee? Disko asked.

Qian Yunwang flipped out a fee list and said, "The entrance fee is fifteen thousand." ”

"How much?"

Qian Yunwang understood his surprise and repeated it clearly.

Disco: "......"

He thought that 10,000 yuan would be the top of the sky, but he didn't expect that after this Dahua entered the mainland, the price would be so ruthless.

No wonder Mr. Xu said that the goods in the supermarket have a certain reputation, and this sky-high entry fee turned away most of the small and medium-sized manufacturers who have no strength.

Fifteen thousand is not a small number.

"Let's go, call Section Chief Liu of the Supply and Marketing Section, let's discuss with Director Zeng!"

The city's first large supermarket, they must borrow, but how to borrow, there must be a detailed charter.

After Zeng Haotian saw the price list, he was also stunned by the high entrance fee and various clever charging items.

Unlike Disco, he didn't understand the operating model of a hypermarket.

At this time, I only think that Hong Kong businessmen have come to the mainland to collect money.

"What's so great about the supermarket?" Zeng Haotian shook off the price list, "I used to sell TVs into Wangfujing and Xidan shopping malls, and I didn't say that I would charge an entrance fee for such a large unit!" ”

"Haha, capitalism, there's no such thing as a free lunch."

"Then if their supermarket doesn't work for a few months, it will be yellow, and we pay so many entrance fees, won't it be a waste?"

"With the strength of Dahua Supermarket, it is unlikely that it will go out of business in a few months, even if it is going to go bankrupt, it can survive for a year or two, which is enough for us to return to our roots."

Zeng Haotian is not the kind of old stubborn who does not accept new things, this retail model has been successful in many countries, which shows that people have the capital to open their mouths.

But there were some questions he had to ask clearly.

"Do you have to pay 15,000 for each product that enters the supermarket shelves, or do you have to pay 15,000 for each supplier?"

Qian Yunwang has inquired about the details clearly, "When each manufacturer enters the supermarket, he pays a one-time entry fee of 15,000, just like opening an account in a bank. Under our account, no matter how many products are sold, people don't care. The entrance fee is the same for selling one product and ten products, so the more types of products we can offer, the more cost-effective it is. ”

"Then if we pay this fifteen thousand, won't we be able to put all the products in the factory into it? Even unsalable old soap can be sold together? ”

Qian Yunwang couldn't say why, but Disco knew the details, explaining: "The supermarket adopts the last elimination system, and the products that don't sell well will be eliminated directly, and it is impossible for people to let this kind of unsalable products occupy shelf resources." ”

"What's the deal with this end fee and the pile fee?" Zeng Haotian pointed to the name on the price list and asked.

This price list lists nearly ten charging items, advertising fees, poster fees, promotional fees, etc., he can guess the approximately.

But this end and the pile fee are puzzling.

"The end fee is to display the product at both ends of the shelf, facing the aisle, the flow of people is large, and the exposure of our products is also high! The pile fee is to pile our products on the desktop or on the ground separately as the main product. Qian Yunwang was afraid that he would feel sorry for the money, so he hurriedly said, "This fee is not a mandatory option, and it can be chosen according to our actual needs." ”

Liu Yong: "......"

This Hong Kong businessman is really going to make money!

In state-run department stores, there is also a dispute over the shelf position.

But manufacturers only need to have a good relationship with the store manager or salesperson, and it is possible to put the product in the best booth.

Hong Kong businessmen can get good, and whoever wants a good position will exchange it with real money.

Several people discussed the price list all morning, and drew a hook in front of the price list's pile fee, end fee, advertising fee, and promotion fee.

These fees are paid semi-monthly.

While the supermarket has just opened, they can spend money on several good locations.

However, the opening sponsorship fee, entry fee and other expenses are in the eyes of the factory director Zeng is a project to kill people, and he does not want to pay this money.

"The situation in our factory has improved this month, but most of the payments have not been returned, and the existing money has to be saved. Can you find a way to erase this and what entrance fees are? ”

Liu Yong is an old supply and marketing, and immediately had two ideas: "First, we can talk to the supermarket, use the supply price of the goods to deduct the entry fee, and we can choose the most profitable product to pay them." The advantage of this is that there is no need to pay cash. ”

"Second, I want to give them 15,000 in cash, but I need them to give us two additional supermarket advertising spaces. I've been to Dahua Supermarket, and there are still several empty advertising spaces at the door. ”

Zeng Haotian asked: "How is the investment situation of the supermarket?" Are there many manufacturers to work with? ”

Qian Yunwang recalled: "They opened business advertisements and advertised investment at the same time. Yesterday I went to the supermarket and saw that the shelves were mostly empty, but the deputy purchasing manager said that many foreign brands and joint venture brands had signed contracts with them. ”

Hypermarkets have been around for decades abroad, and multinational brands are familiar with this retail model and are happy to pay for it.

On the other hand, mainland manufacturers are not familiar with new things, and with such a high entry fee in the way, many manufacturers are discouraged.

Disco already had a vague idea in his heart, and a little revelation from a few people made everyone's eyes shine.

Director Zeng patted his thigh and said: "This method is good, if we can talk about it, we will soon be able to resume work in those shutdown workshops." Even if we can't reduce the entrance fee, let's do it! Director Di, how sure are you about this project? ”

"I'm not sure, it's just wishful thinking." Disco thought for a moment and said, "Dahua Supermarket will print a leaflet for special products in three days. First try to use Section Chief Liu's method to deduct the entry fee with the supply price, and let the product be on this leaflet. For another business, let's talk to them slowly, and it's best to waive the entrance fee. ”

*

The factory handed over the work of entering Dahua Supermarket to Disco and Liu Yong.

The two of them took their own actions with people.

Liu Yong first went to the purchasing manager to discuss the entrance fee and account opening, and Disco called Qu Tao, the vice president of the joint venture company, to discuss another cooperation with him.

However, Mr. Qu is now on the rise, and all calls are answered by the secretary.

When Disco went to the temporary office of the joint venture company and couldn't find anyone, he had to call to make an appointment.

Even so, the meeting time is not scheduled.

Qu was busier than the leader, and he held the meeting until half a month later.

Di Ke thought, when the two were the secretary of the leadership together, how can they say that they have worked together for a period of time, this Qu Tao will not be so unsympathetic, right?

He tried to paged the other party again, asking them to take the time to reply.

This time, Qu always replied, but politely declined Disko's invitation to meet.

"Mr. Qu, no matter how busy you are at work, you still have to eat, right?" Disko joked, "I know you're a busy person right now, so you don't take up your working hours, so it's okay to find a lunch or dinner time and have a meal together, right?" ”

"Director Xiaodi, I really can't pull away now! The first supermarket is not open yet, the second supermarket is already under construction, and now the third supermarket is starting to be located again. Recently, I have been on the construction site every day, eating and drinking together with the workers on the construction site! ”

"Hey, since you're busy like this, let's talk about it another day, I'll get some soda or something when I go back, and go to the construction site to condolence Mr. Qu." Disco greeted him, sneered in his heart, and put down the phone.

If you don't see it, you don't see it, what's the big deal!

After Qu Tao put down the phone, he smoked a cigarette silently.

On the one hand, he was really busy, and on the other hand, he really didn't want to meet with Disko.

When Disco first came to the group, his rank was half a grade lower than him, and he had to call him Director Qu when he met.

Although the working environment of the daily chemical plant is far worse than that of the group, after all, he is the deputy director of the 2,000-person factory.

As for him, he has been going around for several years as a section-level cadre, and he can't make much money as a secretary to the leader, so he finally went to the sea to come to the joint venture company for money.

When facing Disco, he always had mixed feelings.

If he hadn't been troubled by his daughter-in-law to the company, he took the initiative to resign as the manager of the third comprehensive development department, and he would not have been picked up by Disco!

There will be no current situation.

Looking at the secretary's action of refilling tea for him, Qu Tao's mood quickly improved again.

The joint venture company is not bad, except for the manager surnamed Xu sent by the Hong Kong side, which is a bit of a tooth, everything else is perfect.

At least the salary is high, and there is an exclusive secretary to serve him!

On the other side, Disco has already made an appointment with Manager Xu.

The place to eat is not very high-end, it is in the Sichuan restaurant of Aunt Guan Qizhen.

Diskos Hassha ate the food, "Mr. Xu, I heard that your hometown is from Sichuan, and the Sichuan cuisine here is doing well, right?" ”

Xu Jie gave a thumbs up: "I grew up on Hong Kong Island, but my parents are from Sichuan, and this dish is the same as my taste from snack to big!" ”

He was used to spicy food, and his situation was much better than that of Disco, except for a slight sweat on his forehead.

"Then when you are hungry, you can come to Sister Zhang's shop to satisfy your hunger!" Disco asked, "You've been working in Beijing since then?" Can Wang Sheng's side leave you? ”

Xu Jie nodded and said, "Wang Sheng has eight secretaries who handle different affairs by his side, and I am not one shorter. ”

In fact, he is not Wang Sheng's personal secretary, but the president's special assistant.

When the time is right, he will be sent to the branch as a first- or second-in-command.

Wang Sheng had long intended for him to come to Beijing to take charge of the joint venture supermarket chain project, so every time he came to the mainland on a business trip, he followed Wang Sheng.

Disco was not used to spicy food, so he poured two large cups of tea before he asked again: "I heard that Dahua Supermarket has chosen a location for the third store?" ”

Xu Jie smiled and bowed: "Indeed, Director Di is very well-informed. ”

"Dahua Supermarket is expanding so fast!"

"Time is of the essence, and after the opening of Dahua Supermarket, a large number of imitators soon appeared. We need to establish Dahua's position as the first place in the hearts of the people of Beijing as soon as possible. ”

Disco wiped his mouth and said with a smile: "This is also the purpose of my dinner with you today!" ”

“？”

"Before deciding to work with Ho, I actually contacted several large international retailers."

Xu Jie nodded understandingly.

Dahua Supermarket is backed by Ho's and is still somewhat famous on Hong Kong Island, but there is still a big gap compared with those retail giants in the world.

When people are looking for a partner to work with, they must prefer a more well-known one.

"I didn't have the opportunity to work with a retail giant, but I studied their operating model for a long time. Aside from the rest, just having its own brand alone has more advantages than Dahua Supermarket. I've been to several large supermarkets in Europe and the United States, and found that many food and cosmetics products have their logos on their packaging, and they are affordable prices. Because of its high quality and low price, it is very popular with ordinary income people. ”

Xu Jie listened silently and did not interrupt him.

"Dahua Supermarket has just entered the Beijing market, and its sales are about to grow explosively. If the joint venture company can take advantage of this opportunity to launch its own brand products at the same time, then it is not only the manufacturers who pay high entry fees that will enjoy the supermarket dividends, but also our own products, such as Dahua dish soap, Dahua laundry detergent, Dahua soap, Dahua soybean oil, Dahua flour and the like. ”

"You can open three or five supermarket chains in Beijing, or even a dozen in succession, but no matter how many supermarkets you open, the role of the joint venture is similar to that of a charter company, just providing a shelf for many products to sell. If we can take this opportunity to develop our own brand, the business of the joint venture will be more diversified and the development potential will be huge. ”

Xu Jie was promoted by Wang Zheng'an at a young age, and he must be both smart and capable.

Hearing this, he asked with a smile: "Director Di's daily chemical factory wants to process daily chemical products for us?" ”

"Of course," Disco bragged about not making drafts, "our factory is the largest and most profitable daily chemical products manufacturer in North China." The production line and formula are ready-made, you place an order today, and we can ship it tomorrow. ”