Xu Jie pushed his glasses, half joking and half serious: "How did I hear that many products of the Northern Daily Chemical Plant are unsalable?" ”

"Haha, that's all the old calendar! If you go to our factory to see the field, you will know that the trucks that come to pull goods every day do not stop. Recently, we just launched a Little Red Riding Hood children's toothpaste, and in less than a month, 1.5 million pieces were shipped! ”

Disco sighed again and said, "However, to be honest, some of our products are indeed unsalable, but the quality of the products is completely fine, mainly because the advertising is not in place, and the product packaging is a little backward, and it needs to be updated and upgraded." ”

Take advantage of the opportunity to help Dahua supermarket process to upgrade product packaging.

It can not only earn processing fees, but also expand market share, and solve the excess productivity in the factory.

It's a sure-beating, sure-fire deal.

Xu Jie is still very interested in this proposal of Disko, he is about to be stationed in Beijing for a long time, and Dahua's long-term plan also needs him to plan.

Self-produced and sold its own brand is a way to consider.

*

Xu Jie still needs time to think, and Disco has not been able to get the OEM order for the time being, but his idea was given to Xu Jie for free, which saved the factory 15,000 yuan in entry fees.

Our own factory only needs to pay end fees, pile fees and advertising fees.

Because of the savings of a large amount of entry fees, the factory director Zeng was quite generous this time, defeated several foreign brands, and bought the most golden promotion position in the supermarket with a large amount of money.

Specially designed for Little Red Riding Hood children's toothpaste.

The cleaning kit, priced at nine yuan and nine, was also mixed with a pile booth in the large aisle.

Because it has been advertising all over the city for many days and distributing brochures of special products everywhere, Dahua Supermarket was almost squeezed by consumers on the first day of trial operation.

Disco wanted to join in the fun, but after seeing the crowded posture, he didn't dare to go inside.

I drove back to the factory in a gray way.

That night, he received a call from Liu Yong, and after a day of panic shopping, the shelves of Dahua Supermarket had basically been emptied.

It is now closed for restocking.

All the products of the daily chemical plant have sold beyond expectations, and the factory needs to open a warehouse for delivery as soon as possible.

Disco was in high spirits, the next day was Sunday, the rush to buy in Dahua supermarket swept the capital, Guo Meifeng saw the advertisement, has been talking about going shopping, so he plans to accompany his mother and daughter-in-law to join in the fun.

However, the second day was even more popular than the first day of opening.

When he saw the crowd, his scalp was numb, and he did not dare to squeeze in.

"Look at your guts!" Guo Meifeng asked him to stay where he was, then pulled his daughter-in-law and rushed into the supermarket with an excited expression.

Leaving alone at the gate, he bought himself a popsicle and stared at everyone's shopping bags.

When he found someone coming out with a cleaning suit from the factory, he felt more comfortable than eating a popsicle.

"Director Di, what are you doing standing here?"

When Disco heard this, he turned around and was the director of the toothbrush factory.

"Wait for the leader of my family!" Disco handed over the soda he hadn't drunk yet, "Drink, okay?" Why did you come here on your own? Waiting for my sister-in-law, right? ”

"How can you! I'm here to talk about business! I heard that the supermarket is doing a good job, so I want to bring in the toothbrushes from the factory. ”

"Oops, that's a lot of money!"

"No, my good man, who can stand the entrance fee of 15,000? If it's a few thousand yuan, I'll grit my teeth and pay the money, but fifteen thousand won't work. ”

Disco asked casually: "Director Huang, can you accept the entrance fee of several thousand?" ”

"Two or three thousand, no more than four thousand at most, and we can't sell a toothbrush for a dollar. After paying the entrance fee of 15,000, how many toothbrushes do you have to sell to earn back? ”

"Haha, what's so hard about this! Our factory has already paid the entrance fee and opened the account. Your factory's products are just right with our toothpaste, so you can bundle them with us and go to our factory's account. ”

Director Huang looked surprised, and said politely: "Then how can you be embarrassed, how can you take advantage of your factory casually?" ”

Disco said "um", gnawed the remaining half of the popsicle clean, and then said in the expectant eyes of the other party: "I have to go back and discuss this matter with the factory director, it is not realistic for you to use our factory's account for nothing, after all, it also costs a lot of money, and the employees may have opinions." But with the relationship between our two factories, it doesn't make sense to charge you an entry fee of two or three thousand yuan! Our factory is really not short of two or three thousand yuan now. ”

"That's it!" Director Huang touted, "Who doesn't know that your Little Red Riding Hood children's toothpaste is selling well across the country!" ”

Disco pondered for a moment and said, "Why don't you give us a children's toothbrush worth 2,500 yuan?" When we sell toothpaste, we come with a toothbrush, which is a feedback to consumers, and by the way, it can also help your factory bring the popularity of toothbrushes. ”

Chapter 123

For the cooperation with the North Daily Chemical Plant, Director Huang is very urgent.

Supermarkets are dominated by vegetables, fruits, meat and eggs, as well as brand-name products commonly seen in TV commercials.

Everyday haberdashery, such as toothbrushes, towels, and tea jars, are not sold on the shelves.

The reason for this is that the entry fee is too expensive for small factories to afford.

If you can get a chance to enter the joint venture supermarket before other competing products, let alone just let him give away thousands of children's toothbrushes for free, even if you want to send tens of thousands, Director Huang is willing!

He really couldn't wait for a day, and after getting the exact news of the daily chemical factory, he sent more than 5,000 children's toothbrushes to the daily chemical factory that night, in order to put his products on the shelves of Dahua supermarket as soon as possible.

With the current traffic of the supermarket, maybe someone will buy a bag of sand and put it in.

The daily chemical factory did not let the toothbrushes accumulate dust in the warehouse, some of them were left for Dahua supermarket, and the other part was sent to other shopping malls with the goods.

The reason for the gift of toothbrushes is to celebrate the sales of Little Red Riding Hood's children's toothpaste exceeding one million.

Disco's move to enter the market has brought great inspiration to Director Zeng.

"There are many department stores that can be bundled with our products, anyway, we have an account in Dahua Supermarket, why don't we help other brother units?"

If each company can send two or three thousand yuan of goods, it will be a daily chemical factory for nothing!

If there are products for promotion in the future, you can give them away as gifts.

Disco reminded: "There is the last place to be eliminated in the supermarket, in case people spend a lot of money to enter the market through us, it will not take long to be eliminated from the shelves, and I am afraid that it will offend people at that time." ”

"Let's explain it clearly in advance, the contract that should be signed still has to be signed."

Zeng Haotian sharpened his knives for the products of other factories.

I specially sent someone to Dahua Supermarket to squat, waited at the door of the office of the purchasing department, and pulled back when I encountered a suitable bundle of products.

In just two days, half a truckload of towels and a truckload of plastic basins were exchanged for the factory.

He also wanted to get some washboards back, but this thing was expected to be eliminated from the last place, so he didn't bother to bother.

Because the daily chemical plant is too capable of exploiting loopholes to gather wool, the management of Dahua Supermarket held a meeting overnight to think of countermeasures, and forced a new charging item to add the "new product shelf fee" to their price list.

You can add new products if you want to, but every time you add a new product, you have to pay hundreds of new product listing fees.

However, even if the new payment items are added, it still can't extinguish the enthusiasm of the factory director Zeng to contact brother manufacturers everywhere.

In particular, when the half truckload of towels was pulled into the factory, the factory leaders decided to directly distribute them to everyone as employee benefits.

One per person is not much, but everyone has been working hard lately, so it's a meaning.

This caused a very good response among the workers.

You must know that except for half a basket of apples and half a basket of pears during the Spring Festival, the factory has not issued other benefits in the past six months.

Director Di, who was also very hard, was also given a towel.

When she returned home with a welfare towel, Guo Meifeng was sharing her shopping experience at Dahua Supermarket with the neighbors in the alley.

"Supermarkets are different from state-run shopping malls, there are no salesmen, you can choose what you like, we don't have to look at the salesperson's face anymore!"

"I know this, it's similar to a shopping mall of your choice, right? There is a self-selected shopping mall on Haidian Xiejie, and there are no salespeople. ”

"People's Dahua supermarkets are much more than self-selected shopping malls!" Guo Meifeng's eyebrows fluttered, "There must be four big ones on Haidian Xiejie, which is bigger than the Dahua supermarket I went to when I was on Hong Kong Island!" That's really the only one in Beijing! ”

Someone muttered: "This capitalism can be tossed, and you can choose your own shopping mall, you have to call it a supermarket!" I can't even understand it! ”

Guo Meifeng said very fashionably: "People are translated from English, and the English name is Xiupu Mom!" That's ugly, but of course it's still good to be in a supermarket. ”

A group of neighbors were so impressed by her that they asked her what good things she had bought in the supermarket.

"That's a lot of good stuff!" Guo Meifeng took out the promotional leaflet of special products that had been prepared a long time ago and shared her shopping experience, "There are many people who have just opened, let's only look at special products!" You see this Piao X shampoo buy a bottle and get a bottle free, my baby's milk powder is four yuan cheaper than in the department store, buy four packs and get a baby bottle......"

Then she emphatically emphasized: "This cleaning kit only sells for nine yuan in one box!" Almost everyone who comes out of the supermarket has a box! ”

"Nine dollars and nine is not cheap, is it?"

"There's a dozen or so products in that box! If you buy it at the usual price, you have to pay more than 20 yuan! ”

Guo Meifeng introduced several products in the set, all of which are old brands that young people look down on and are used to by middle-aged and elderly people.

Nine pieces and nine big boxes are too cost-effective!

When Disco got out of the car, Guo Meifeng had already introduced Little Red Riding Hood children's toothpaste!

"I don't recommend it to everyone because this is the toothpaste produced by my son's unit! I don't like to brush my teeth before, but after changing the children's toothpaste, I can brush my teeth every morning and night! The toothpaste is strawberry flavored, and children love it! ”

Disco listened to the words of this non-governmental free publicity ambassador and walked over to greet the neighbors with a smile.

Aunt Wen from the neighborhood committee asked: "Director Di, the advertisements for your Little Red Riding Hood toothpaste have hit the central station, so the toothpaste is really so effective?" ”

Disco said very honestly: "Toothpaste is not a medicine, and brushing it once or twice will not see any effect." The main thing is to make children like fruit-flavored toothpaste and develop a good habit of brushing their teeth in the morning and evening. As long as you can brush your teeth on time, it is not difficult to keep your teeth healthy. ”

"I went to the mall and asked, and your children's toothpaste is only half the amount of adult toothpaste, but the price is more expensive than adult toothpaste, and one piece will sell for two and a half yuan. It's also too expensive! ”

"You get what you pay for, the products for children are made of the best raw materials, and friction moisturizers don't use cheap alternatives that are common on the market. I won't exaggerate the publicity, anyway, we have already exported the products to Hong Kong Island. The safety test of children's toothpaste is very strict, our toothpaste is sugar-free, allergic flavor-free, heavy metal-free, caries prevention effect, and recommended by dentists from three major hospitals in Beijing. ”

"All the children in the kindergarten attached to our factory are using this toothpaste. My children, except for those whose teeth have not yet grown, are also using this. If the quality of our own products is not up to par, do we dare to use them for our children? ”

This is quite reasonable, and most of the neighbors nodded subconsciously.

Disco mixed in a group of uncles and aunts, and continued to promote: "Everyone can go to Dahua Supermarket when they have time, Little Red Riding Hood toothpaste now has an activity to give away children's toothbrushes, and the price is cheaper than other shopping malls." ”

This group of retired veteran comrades, who have money and time, are not willing to spend money on themselves, but they are willing to spend it on their children.

Exactly his potential customer!

He was helping the neighbors plan a bus route to Dahua Supermarket, and Yu Tong's little red Audi also drove back from the other side of the alley.

Seeing the two children coming down from the back row, Disco greeted him and asked, "Didn't kindergarten end early, why did you come back?" ”

"Daddy, we're on a bike!" Di Di Di bumped into his leg with a happy face.

"What kind of car?"

"It's a car!"