Yin Ganlu said expressionlessly: "Director Zeng, our few points of responsibility are a drop in the bucket for the overall sales of shampoos. In order to solve the dilemma of unsalable new products, we must first find the reason for the product itself. ”

"Yes, the factory has set the price of shampoo too high, and it is almost the same as those imported brands. It's hard to sell unless the price drops. Guo Wanquan said straightly, "If it were me, I would rather spend two more yuan to buy imported shampoo." ”

Zeng Haotian looked at the silent Di Shi and asked, "What does Director Di think?" ”

"I support Director Zeng's decision to claim the responsible field, but Director Yin and Director Guo are also reasonable, our product pricing is indeed higher."

Everyone: "......"

If you say it, you don't say it, and what about the mud?

Disco had to deal with the mud at this point.

The production and sales of Little Red Riding Hood children's toothpaste are led by him, and he has achieved fairly good results.

The first big project that the factory director Zeng grasped after resuming work was the Meilan brand shampoo, seeing that the sales of new products were not good, if Disco jumped out at this time to point fingers, it was likely to break the harmonious relationship with the director Zeng.

And, apart from changing his name and packaging, he didn't have anything better to do.

Zeng Haotian waved his hand and said: "Director Di, you have had the successful experience of launching a new product on Little Red Riding Hood, if you have any suggestions, you can say it directly, don't have any worries." ”

Disco pondered for a moment and said with a smile: "Little Red Riding Hood can succeed largely because there are relatively few competitors, and there are still very few well-known brands of children's toothpaste on the market today, and imported products have not entered the mainland, so when it was first listed last year, it was easy to become an instant hit." ”

"But this year, the situation of Meilan brand shampoo is completely different, imported brands occupy the shampoo market on a large scale, I went to Dahua supermarket a few days ago to see, the best shelf position is all imported brands. They are much better than us in terms of product quality, packaging, and advertising. ”

Zeng Haotian nodded slightly, and the anxious emotions in his heart were relieved.

He also heard the small words that some people were spreading in private, saying that the director of Xiaodi had just come to the factory to enliven the factory with a children's toothpaste, and this time he had been in charge of the listing of the new shampoo, and the Bull Demon King was beaten back to its original form.

The person who says this kind of thing is completely nonsense, why doesn't he go and see how fierce the shampoo market is now?

It's too difficult for domestic shampoos to find a way out!

Disco continued: "The Meilan brand has a long history, and the impression of good quality and low price has basically been fixed in the eyes of consumers. This perception is difficult to change in a short period of time, so after the new product is launched, the price is set too expensive, and the old customers do not buy it. And most young people like imported brands with brighter and more fashionable packaging designs. ”

"Our products are very good, but we need to be clearer in terms of market positioning. Either reduce the price and continue to take the parity route of the Meilan brand, or change the name and packaging and enter the high-end market. ”

If you keep doing this, you will only have more and more backlogged products in the warehouse.

Yin Ganlu continued: "The cost of this shampoo is much higher than shampoo, and the price reduction is not realistic. And it is aimed at the perm and dyeing crowd, lesbians who can often perm their hair are not short of a few yuan of shampoo money, I suggest a complete makeover, imitate imported brands, change to foreign names and packaging, and enter the high-end market. ”

Zhuang Youde was not very happy and said: "Imitating foreigners' things, isn't that picking up people's teeth." ”

At that time, the factory used the old brand of Meilan brand, and it also had some desire to compete with foreign brands.

Unfortunately, the results were not satisfactory.

"We are not simply imitating foreigners, but to meet the market demand," Disco said calmly, "In the case of insufficient innovation ability, try to fit the market, isn't it a normal choice for every enterprise?" ”

Consumers like what they produce, you have to screw with the market, isn't that waiting to be taught to be a man?

"Another point, I think this product positioning for perm and dye hair needs to be explained more clearly. Salespeople are often asked by customers if people who don't have perm hair can use this shampoo, and this positioning actually invisibly screens out some consumers for us. ”

"Our shampoo has a certain repair and nourishing effect, in fact, anyone with hair type can use it. So, I think the slogan needs to be adjusted a little more, such as to suit any hair type, especially permed hair. ”

After Disco finished speaking, there was a silence in the conference room.

Several factory leaders are weighing the pros and cons.

Zeng Haotian is not without the courage to correct his mistakes, since he has gone astray now, he should change it as soon as possible.

This time, he didn't mention the convening of the workers' congress to pool their wisdom and efforts, and directly asked several major leaders to raise their hands to vote.

Those who agreed to change the name and packaging to get the product back on the market raised their hand.

Everyone, including Zeng Haotian, raised their hands.

"Then let's change the face, but this second listing should be more cautious, and don't use the plan of our factory design department for product packaging design."

Zeng Haotian thought to himself, not only the technical staff of the technical department need to be enriched, but also the design department needs to be infused with fresh blood.

*

Disco has a successful experience with Little Red Riding Hood's children's toothpaste, and this time he was assigned to design the shampoo packaging.

In addition to the design company that designed the packaging for Little Red Riding Hood, Disco also contacted the design teams on Hong Kong Island and Singapore to come up with a few rough plans for the factory to screen as soon as possible.

In terms of shampoo packaging, people's designs are indeed more generous and fashionable.

"Daddy, we want to ride in the car!" Di Di Di ran over and leaned on his desk to make a request.

"Let my aunt play with you." Disco was still writing materials, and he didn't raise his head to send the little girl away.

Guo Meifeng and Yu Tong went to Tianjin to attend the movie premiere, and only Disco was left at home with the children.

The second aunt came in and explained, "The two remote-controlled cars are out of power, and they want to ride bicycles." ”

"Nope."

Disco refused, and the last time his brother was sitting in the back seat, his feet kicked wildly, and he was swept into the wheel, which almost scared him out of a heart attack, so he said that he would not take them to ride the 28 bars after that.

Di Di also ran over, remembering whether to eat or not, and joined the ranks of the begging together, "Dad, take the car!" ”

"Your feet were almost swept in, and you dare to ride in the car!"

The grandfather was pulling, and the little aunt knocked on the door and came in and said that there were guests in the front yard, looking for Di Di Di and Di Di Da.

Disko snorted and said strangely: "How old are you two guys, there are guests coming to the door?" ”

He took his two children to the front yard and found that the people who came were the grandparents and grandchildren of the Rong family who had just moved into the No. 7 courtyard, and Guo Meifeng said that he was wronged by returning to the country.

"Uncle Rong, have you cleaned up your yard?"

"We don't have anything to pack up, just scrub and scrub it." Rong Runliang didn't wear a suit today, he wore an old man's shirt as he liked, and he looked at it coldly, he really looked like an indigenous uncle in the alley.

The foreign-looking Jack also took off his small suit, wearing the same style of clothing as his grandfather, tank top, shorts, leather sandals, and looked similar to his Didi.

The three children were already happily together, and Jack turned around and showed the twins the little robot cat bag on his back.

"This is my Doraemon!"

"Wow!" The twins were really envious this time.

Although they went to kindergarten, they went back empty-handed every day, and never carried a small schoolbag, let alone this kind of robot cat schoolbag.

Jack also wanted to show off his schoolbag to his friends, and on the other hand, Rong Runliang had already handed over two identical robot cat schoolbags to him.

Rong Runliang explained to Disco: "Last time, thanks to your child for bringing us Jack home, this is a gift from him to the two children. ”

Jack nodded with his chin high, and then gave the two bags to the twins very formally.

He said a long list of English, which roughly means that you will be able to carry your schoolbag when you go to school in the future.

Disco listened carefully to the child's accent and asked, "Uncle Rong, are you coming back from England?" ”

"Yes, his parents are busy with work, they grew up with nannies, and they can't speak a word of Chinese." Rong Runliang sighed, "I came back this time to open a medical center, just to bring him back to learn Chinese well." ”

Disco also wanted to ask about the situation of the hospital, but Di Didi ran over with a new schoolbag on his back to show off: "Dad, I can carry my schoolbag to school!" ”

Disco glanced at the huge schoolbags behind the three children: "......"

The things you have to bring to school are not as heavy as this school bag!

Chapter 131

The ancestors and grandchildren of the Rong family moved to a new house, and there was a lot of movement in the alley.

After Rong Runliang officially moved in, he visited the neighbors door to door, and informed everyone that his Chinese medicine hall was about to officially open for business, and everyone was welcome to come to the hospital for treatment.

The address of the hospital is the two-entry courtyard house he bought, with the front yard serving as a consultation room and pharmacy, and the back yard as the residence of their grandparents.

There were only two people in the entire medical hall, the doctor was himself, and the apprentice was his little grandson Jack, who couldn't speak a word of Chinese.

Although the medicine boxes and medicine cabinets he ordered have been sent to the hospital one after another, his series of operations are still like a joke in the eyes of the neighbors.

After the opening of the medical hall, everyone was embarrassed, and when they passed by the door, they would say congratulations, and those who had received gifts from other people's families like Lao Di's family also gave Dr. Rong a basket of opening flowers.

But none of them actually came to seek medical treatment.

In the early years, when the four olds were broken, Chinese medicine was greatly affected, and good Chinese medicine was very difficult to find, coupled with the fact that newspapers often reported some news of abduction and abduction, so that many people lacked the most basic trust in Chinese medicine.

And this Dr. Rong has lived abroad for most of his life, what kind of Chinese medicine can foreigners understand!

Therefore, everyone would rather take a detour to the hospital to register for a Western doctor than go to the Rong's medical center at the door of their home to see a doctor.

Of course, not everyone rejects Chinese medicine, and there are also those who are more curious about Rong Runliang's level of Chinese medicine.

For example, Guo Meifeng.

She learned to sing with her mother when she was a child, and it was inevitable that there would be bumps and bruises when she danced all day long.

After the movie premiere in Tianjin, she immediately followed the crew to Shanghai to promote, and Mr. Guo, who was tired of traveling, felt that the back of his neck and left leg were a little sore, so he planned to go to Rong's Medical Center to have a look and give Dr. Rong a shot.

When she came to the door with her grandchildren, Rong Runliang was leading Jack to identify the medicinal herbs.

Jack couldn't even speak Chinese, and his eyes were even darker in the face of the name of the medicinal herb, and when he saw his little friend coming in, he immediately pulled the twins and ran away.

"Doctor Rong, your education is too advanced, Jack only started to recognize medicinal materials when he was three years old?"

Isn't this a seedling?

"Three years old is not too young, our Rong family is enlightened at the age of three."

Rong Runliang also started studying medicine at the age of three, and he suffered from studying medicine when he was a child, so when his son was three years old, he was not forced to enlighten him.

As a result, the Rong family's centuries-old foundation was broken by him, he was already over the age of six, and none of the apprentices he trained were surnamed Rong.

His son has no interest in Chinese medicine, so he can only focus on his grandson.

Guo Meifeng listened to him introduce the original story, and secretly sighed that the family has a scripture that is difficult to read, no matter how rich this Dr. Rong is, he will have to face the dilemma of having no successor.

She originally came to see the doctor, but she couldn't stop the car as soon as she chatted, and couldn't help asking: "Doctor Rong, did you grow up abroad since you were a child, or did you go abroad later?" ”

"I grew up in Beijing until I was a teenager, and after the victory of the Anti-Japanese War, I went to live in the UK with my family and opened a Chinese medicine clinic abroad for decades. However, if you want to pass on the skills of traditional Chinese medicine, you still have to return to China for development, so don't you bring your grandson back. ”

The Rong family's ancestral house was in the area of Beihai Park, but when he searched for it according to his memory, he found that it had become a miscellaneous courtyard. If it is too troublesome to buy it back, they simply buy a new yard not far away, enough for their grandchildren to live in.

Rong Runliang took the pulse for Mr. Guo, withdrew his hand and said, "You are in good health, pay more attention to rest, and take care of your joints." Go back to soak your feet at night, and if it is still not relieved, you can apply a plaster. ”

Hearing this, Guo Meifeng smiled and said: "It's not me who brags to you, but I exercise every day, and this health condition can beat 99% of my peers." ”

The corners of Rong Runliang's lips twitched, and he got up and took two plasters for her.