Look at the popularity and best-selling popularity of this product, not only do you not worry about selling, but also drive the sales of other products, even if you can't make a penny, agents have to rush to sell.

"Do other agents sell at ex-factory prices like you?" Disco asked.

"That's not necessarily, we are engaged in wholesale, it is a small profit but quick turnover, the wholesale price of daily chemical products is generally only 5% more than the factory price, and some agents will press the profit to 1%-2%. Selling as a bundle like me can make an average profit of 2.5%. You can make a little more money than they do. ”

Disco ran to the wholesale markets for a week.

Sure enough, as the proprietress said, the profit of imported shampoo is very low in the middlemen, and they basically can't make much money on imported shampoo, but because the market share of people is too large, there are always customers who come to get the goods, and they can't sell it.

After a detailed investigation, Disco went back and wrote a plan.

At the new week's product pricing meeting, he offered a new perspective.

With the new product "Yisi Perm Dyeing and Repair Shampoo" as a pilot, the wholesaler will make a profit of 5% to ensure that the wholesaler can get about 10% of the profit.

"Every wholesaler has a group of fixed downstream customers, and when the downstream customers get the goods, they often accept the wholesaler's suggestions, and they say, 'This product has been selling well recently', which is more effective than our ten advertisements."

To the members of the pricing team, Disco shared his experience in the wholesale market these days.

"When other products generally only have a 5% profit, our factory will let the profit to 10%, even if it is bundled with imported shampoo, the wholesaler will take the lead in recommending a more profitable Yisi shampoo for customers."

Zhuang Youde raised an objection: "Director Di, your method can indeed achieve rapid delivery of goods to wholesalers, but retailers are not real consumers after all, after they take the goods back, if they do not sell well, they may be a hammer deal, and they will not listen to persuasion to take the goods next time." ”

Disco nodded approvingly, "So, let's find a way to get consumers to listen to it." ”

Everyone: "......"

With so many consumers across the country, how do you plan to persuade people to buy them?

"Didn't we do market research in the early stage, and the factors that affect consumers' purchase decisions are mainly friend recommendations, packaging attraction, advertising influence, product efficacy, and product popularity." Disco said slowly, "All major manufacturers are making a fuss about the last four, but the first 'friend recommendation' is basically no one to do it, I think we can work friend recommendation." ”

Someone joked, "We can't make friends out of nothing, can we?" How do you get a friend to recommend it? ”

"After all, the kind of people who are very determined are in the minority, and many people are easily influenced by other people when making decisions. On the shelves of shopping malls and supermarkets, there are dozens of shampoo products, and whether our products can be selected by consumers is actually a step in the door. ”

"So, I suggest that during the time when the product is first launched, the factory should have a hairdresser in front of the shelves of every major mall and supermarket. Let the hair consultant act as a friend to make recommendations and help consumers make a one-step choice. ”

"The labor cost is too high, isn't it?"

Disco said coldly: "Advertising expenditure is much higher than labor expenditure, domestic labor costs are low, we are not as good as imported brands in advertising, products and management, but we can win with crowd tactics." The launch of new products is a critical period for a large number of goods, and if you don't increase investment now, when will you wait? ”

*

The proposal to give profits to wholesalers needs to be further discussed, but the factory has already begun to recruit hair consultants.

All of them are young women with youthful beauty, good image and good temperament, who can be part-time or full-time, and can get 5% rebate for every bottle of shampoo sold.

The 200ml shampoo is priced at nine dollars, and the hair consultant gets 5 cents for every bottle sold.

If you can sell 100 bottles a day, you will have an income of 50 yuan.

Many family members of workers in the factory came to sign up.

If Di Didi could be a little older, Di Sisco would want to send his daughter out to make money.

If you work for a month during the summer vacation, how can you earn back a thousand yuan, right?

However, his daughter is now not only unable to make money, but also spends money all day long.

After the summer, in case the girl had prickly heat on her neck, Disco took her to the Silian Barber Shop for consumption.

Get a haircut and get a nice look along the way.

This time it was still Su Xiao who served her, Di Didi occasionally saw each other at home, and as soon as they met today, they bent their eyes and shouted obediently: "Third aunt." ”

Su Xiao blushed and agreed, and took her to wash her hair, "We just changed the shampoo bed, let the little girl try it." ”

Disco wanted to say that she had just washed her hair last night, and it would be fine if she didn't wash it today, but looking at his daughter's eager look, he still kept his mouth shut.

It's not big, but it's quite enjoyable.

Su Xiao carried the child to the bed and lay down, adjusted the position and water temperature, and asked gently, "Is the water temperature appropriate?" If it's too cold or too hot, be bold and say it! ”

Di Didi closed her eyes, hummed comfortably twice, and was pressed drowsy by the third aunt.

Disco sat next to him and waited, and when he saw that she had poured some shampoo in his hand, out of professional habits, he couldn't help but ask: "Sister-in-law, what brand of shampoo do you use in your barber shop?" ”

Su Xiao reported a name, which can be regarded as an old brand for decades, but it is basically not seen in large shopping malls and supermarkets.

"Do you change this shampoo often? Or do you want to use this one all year round? ”

Su Xiao thought for a while and said, "Occasionally, it will be changed, and this kind of thing generally has to be arranged by the manager." ”

Diskoxin said that the manager also has to listen to the manufacturer's salesman, the barber shop consumes a lot of shampoo, and the rebate for this thing should be a lot.

He looked at the lesbians sitting in a row in the barbershop, with a big plastic ball on their heads and perming their hair.

If there is one place with the most people permed, it is really the barbershop.

Instead of struggling to distinguish which one is permed and dyed hair in the mall, it is better to directly put the goods in the barber shop and sell them to this group of lesbians who have just finished perming their hair.

Disco asked Su Xiao: "Third sister-in-law, our factory has recently launched a high-end shampoo for perming and dyeing hair, and I want to find a few barber shops to do a free hair washing activity, and it may be publicized in the newspaper at that time, is it possible for your store to participate?" ”

Chapter 132

Bai Rui is a third-year journalism student at the School of Broadcasting, and during the summer vacation, she was working as an intern reporter at the city's daily newspaper.

The reform of the employment system is imminent, and there are not a few prospective seniors like her who go to press and publication units for internships in advance.

In her six-person dormitory, five of them stayed in Beijing for internships.

"Ruirui, how are you today, have you found any materials available?" Du Juan pushed open the door and walked into the dormitory in a hurry.

"No," Bai Rui kept flipping through the newspaper, shaking her head and saying, "I mentioned five today, and all of them were killed."

She is in charge of editorial work in the Economic News Department, mainly to collect news materials.

But she is not good at economic news, and she would like to transfer to the Ministry of People's Livelihood or Current Affairs.

Du Juan put away all the newspapers on her desk, "What materials can you find in the dormitory?" Let's take a walk, accompany me to the first body, there is an event over there today. ”

"What's worth running that far on a hot day?" Bai Rui fanned the wind with a newspaper and asked, "Is there a competition or a star performance?" ”

Du Juan interned in the Department of Culture, Sports and Journalism, and was often exposed to the news of entertainment stars and sports events.

"Neither!" Du Juan handed her a stack of evening newspapers in her arms, pointed to the advertising board at the top and said, "The newly launched Yisi shampoo has a free shampoo campaign, and readers of the evening newspaper can wash their hair for free once with their products in the hair salon!" ”

Bai Rui took the newspaper and read the advertisement carefully.

YISI Shampoo will unite with 30 high-end hair salons in the city to provide consumers with free shampooing services.

Just cut out this "shampoo voucher" from the newspaper and go to the ticket window of the Capital Gymnasium to redeem the official shampoo voucher for a chance to enjoy free shampooing services at a premium hair salon.

The 30 salons are evenly distributed in 10 districts under the jurisdiction of Beijing, and each salon has 200 reception places, and the event lasts for a week.

Du Juan nodded at the place of the hair salon list, "A beauty salon near our school also participates in the event, usually it costs forty or fifty yuan to perm your hair, and it costs five yuan to wash your hair alone, I haven't been there yet, this time I just went to try it." ”

The professional nature of the Guangyuan is special, and some students majoring in broadcasting and journalism need to be photogenic, so there are several hairdressing shops near the school, and if they catch up with the working day, the girls will spend one or two yuan to go to the small hairdresser to wash their hair and blow a style by the way.

But the beauty salon that participated in the event was the most upscale among them, and ordinary college students like Du Juan, who were short of pocket money, had never dared to set foot so far.

"I'm not done with my work this week, so you might as well go yourself."

Bai Rui has news gathering indicators every week, and this week's indicators have not been completed, so how can she have the leisure to accompany Du Juan to wash her hair.

Du Juan said with a sigh: "You can't catch the ready-made materials in front of you!" What a great material for this event! ”

"Our leaders have expressly forbidden to carry private goods in the news content and advertise for enterprises."

"Who told you to advertise? Ease shampoo is a new product of their factory, isn't this a ready-made material! ”

Journalism students love Disco, especially after an internship at a newspaper.

News about him can be placed in the entertainment section, the economic section, and occasionally the people's livelihood section.

A few months ago, there was a report that Disco led a team to major colleges and universities to recruit.

It was originally written by a reporter from the Ministry of Economic News, but after it was killed, it was sent to the Ministry of Culture and Sports News in line with the principle of not wasting it, but in addition to the fact that the protagonist has a star identity, this news has nothing to do with the news of culture and sports, so it was finally sent to the Ministry of Minsheng News and published in the Minsheng Edition.

"I went to the department store and looked at it, and this Yisi shampoo 200ml is priced at nine yuan nine, and 350 ml is priced at sixteen yuan eight, which is only one dollar cheaper than Hai XX and Pan X. There is no domestic shampoo that is so expensive, which can be regarded as a head-on challenge for domestic shampoos to foreign and joint venture shampoos, right? If you can have a shampoo war in the capital or something, then there will be a lot of fun. ”

Bai Rui thought for a moment and said: "It seems that we can chase this line, and if the YISI shampoo succeeds in gaining a foothold in the market, I will report on the secret of their success." If it fails, you can also summarize the reasons why domestic shampoos have repeatedly hit a wall in the face of imported brands. No matter how bad it is, there is still the topic of state-owned enterprise reform to make up a number. But ......"

She picked up the evening newspaper and read it again, and continued: "I have to finish this week's task first, and first help readers test whether their ads match the reality. The advertisement doesn't say that you don't need to buy a product and you can enjoy a shampoo service without any consumption, let's go and see if it's really free of charge. ”

Some businesses just induce consumption under the guise of being free.

With news clues, Bai Rui took out her evening newspaper, put her friend's arm on her shoulder, and went to the Capital Gymnasium with great interest.

However, standing at the door of the gymnasium, looking at the long snake-shaped ticket exchange line in front of him, Bai Rui felt that his scalp was numb.

"Why are there so many people? Shall we still be arranged? ”

"It's all here, of course."

Fortunately, a long row of parasols for Ess shampoo was erected on both sides of the line, and there were stalls selling soft drinks and large bowls of tea near the event display board, which greatly reduced the risk of heat stroke in the queue.

The speed of the team's movement was not slow, and when the two of them moved to the big bowl of tea stall, Bai Rui, who was about to wither, couldn't help but ask: "Sister, how can you sell the big bowl of tea?" ”

"Free drink, two bowls for the two of you?"

Bai Rui: "It's really free?" ”

"Of course, the queue is too hard in the summer, and we can invite everyone to wash their hair for free, and we can invite everyone to drink tea for free! You can rest assured, we use all good teas, the best jasmine tea we just bought at Dahua Supermarket. ”

"Then you can bring us a bowl, and a bowl for the two of us will be enough."

The eldest sister said enthusiastically: "Haha, drink as much as you want, it's enough!" ”

After entering the line again, she glanced at the long queue behind her, and guessed: "There are too many people who come to collect tickets today, no one will return in vain, right?" ”

Then, when they finally got to the ticket window and put the name of the beauty salon on the paper, they heard the conductor say apologetically, "Comrade, this store is full." ”

Du Juan was anxious when she heard this, they queued up for more than half an hour just by queuing, plus the time to go back and forth on the road, it took more than two hours to get in, but they couldn't go home empty-handed!

She squeezed her face into the ticket window and said, "Doesn't the event last for a week, you can give us tickets for any day!" ”

"There are only 200 reception places in each store, and this store has already been distributed."

Du Juan and her friend glanced at each other, hesitated for a few seconds and asked, "Are there any places in other stores?" Preferably in Chaoyang District. ”

"No," the conductor inquired for a moment and suggested, "There is a 'style hair salon' near our gymnasium and there are still two places left, can you two accept it?" ”