Yushanqing's beauty drinks have a good reputation in the market, but the beverage market is saturated. Continuing to develop in the future, if Yushanqing wants to expand its benefits, it will inevitably enter the related skin care, beauty and other industries.

In this case, taking advantage of the current trough of Huayan Company, the direct acquisition of this skin care product company with a complete system from product development to production and sales can be said to have laid a solid foundation for Yushanqing to expand its business scope in the future.

"This is indeed a great gift!" Zhang Dachuan nodded secretly.

"However, after all, Yushan Qing has no plans to enter the beauty and skin care industry immediately, and if the purchase price is too high, it will be worth the loss."

"Let's see what price Qingyu plans to give first."

Zhang Dachuan poured himself a cup of tea, sat quietly, and silently watched the negotiations between the two sides.

The middle-aged man, whom Hua Yutian called "Uncle Wei", took out a stack of documents and a laptop from the handbag he was carrying. When he turned on the computer and called up the PPT document made in advance, Hua Yutian also introduced his company to Zhou Qingyu:

"Mr. Zhou, our company has been established for almost 30 years, and the development of previous years must not be introduced by me, so I will tell you about the general composition of Huayan Company."

"As of yesterday morning, excluding those who have left and are going through the resignation procedures, the company currently has more than 3,000 regular employees, and the rest of the contract workers and interns have not been counted."

"In terms of fixed assets, the company has a complete property office building, which includes all kinds of office hardware and software equipment, all kinds of research and development equipment and two complete product research and development laboratories!"

"In addition to this, there are factories and logistics and transportation equipment ......"

Hua Yutian introduced while operating the mouse to show the corresponding content on the computer PPT to Zhou Qingyu.

It not only contains photos, but also videos taken on the spot, which can basically prove the authenticity of the content introduced by Hua Yutian.

"Mr. Zhou, this is our Huayan company's revenue report in the past two years, which contains monthly and quarterly revenue statistics, you can take a brief look."

Hua Yutian adjusted the angle of the laptop in the direction where Zhou Qingyu was, ensuring that Zhou Qingyu could clearly see the data tables on the screen.

She said to Zhou Qingyu:

"At the peak of our Huayan, the market value was close to 30 billion! To be honest, if it weren't for the Waterloo on a new product at the beginning of the year, I wouldn't have agreed to sell anything. ”

"It's been my dad's life's work."

"Today, although our company is far inferior to its heyday in terms of reputation and efficiency, the basic market is still there, with a complete industrial chain from product development to sales channels, and the related supporting facilities and personnel structure are also very complete."

"For this acquisition, our lowest offer is not less than 1.5 billion."

Only 1500 million?

Hua Yutian's words surprised Zhang Dachuan slightly.

He originally thought that even if Hua Yutian didn't open his mouth, he would use the past glory of Huayan Company to raise the price, and the initial offer might not be less than 200 million!

Even, according to the kind of self-righteous character she showed before, the offer of less than 2.5 billion is not quite in line with her image.

Maybe it will open up to the price of 3 billion.

In that case, he ignored it and left directly with Zhou Qingyu.

I didn't expect this woman to behave very sensibly at the negotiation table, and it seemed that she really came with sincerity.

"1500 million ......"

Zhang Dachuan quickly calculated in his heart.

According to Hua Yutian, the headquarters building with all property rights owned by Huayan Company has a total of 16 floors, and although the location is not a hot city center, it is also within the urban area of Shanghai after all.

This building alone is worth almost a billion.

Coupled with the office equipment, experimental research and development equipment in the building, as well as the company's complete industrial chain and personnel structure, miscellaneous things can indeed be worth a lot of money.

However, if you say 1500 million, there is still a premium.

You must know that when acquiring a company, you should not only look at the value of the surface hard power, but also consider the value added by the soft power such as brand image and word of mouth.

An excellent company can pay a premium of more than ten or even dozens of percentage points only by virtue of good reputation and brand benefits.

Similarly, a company with a collapsed reputation and a bad image will also greatly shrink the value of the company's ontology.

And now Huayan's reputation is about equal to a negative number!

So, fifteen billion, it's expensive.

Zhang Dachuan looked at Zhou Qingyu silently, and did not rush to speak, planning to see how she answered first.

I saw a slight smile hanging on the corner of Zhou Qingyu's mouth, shook his head slightly towards Huayu, and said:

"Miss Hua, if 1.5 billion is your bottom line, then I'm afraid we won't be able to talk about it."

"It is true that your company's headquarters building, software and hardware equipment, industrial chain, personnel and facilities are almost worth this price, but don't forget, your company's brand benefit is already negative."

"What's more, our current acquisition of your company by Yushanqing is just paving the way for future development in advance. Expanding from the beverage industry to the skincare and beauty industry requires a long transition period. ”

"During this transition period, the cost of time, personnel, and equipment maintenance costs all need to be considered, and we cannot afford to spend a large cash pool to acquire a burden that cannot provide benefits to the company for the time being."

"Otherwise, if there is some accident in the company in the future, the capital chain is likely to be broken, what kind of results will it lead to, Miss Hua, you must know better than me."

Hua Yu's eyebrows furrowed slightly.

Zhou Qingyu's calm posture as steady as Mount Tai made her a little uncomfortable.

She felt a sense of irritability that she was completely being held and unable to struggle.

Yes, as Zhou Qingyu said, she knows and understands better than Zhou Qingyu what kind of consequences the capital chain will lead to.

Because Huayan Company is currently in such a situation: the capital chain is basically broken, and if it drags on, the company will not even be able to pay the basic salary of employees for half a month at most.

Coupled with the collapse of brand reputation, the value of the entire company has almost dropped to the lowest point.

So much so that in the face of Zhou Qingyu's statement that she deliberately did not quote but was obviously lowering the price, she couldn't find a reason to maintain the original price, or rather, she didn't dare to continue to maintain the original price.

The other party is not in a hurry at all, it's a big deal to pat the ass and leave, but if Huayan Company can't sell it, wait one more day, and the price will plummet for a day!

Thinking of this, even if Hua Yutian was unhappy, he could only take the initiative to lower his posture.

She forced a smile and said:

"Mr. Zhou, I can understand the difficulties you said."

"If you are not in a hurry to expand the scope of business, there is indeed a negative cost in acquiring our Huayan, but I think that since Mr. Zhou, you are here today, you must also come with sincerity like me."

"Why don't you say a price Mr. Zhou, as long as it's not too outrageous, we can discuss it slowly."