Chapter 50: Marketing Planning
The three chatted for a while and decided on the follow-up, and Secretary Lin Hongnian came in to remind him that there was a meeting at five o'clock.
Gao Yuan also took the opportunity to say goodbye.
Lin Wanyu looked at Lin Hongnian dissatisfied, she thought that Lin Hongnian was deliberately driving them away.
Lin Hongnian is also a little helpless, this is really not his deliberate arrangement, just completed the double 11 promotion, during this time the company is also busy dealing with various material suppliers.
"So, if you two are fine, you can visit the factory."
"Let's go home and have dinner together in the evening."
For Lin Hongnian's invitation again, Gao Yuan naturally couldn't refuse, but looked at Lin Wanyu.
"No, no, I've been busy lately, and I have to do a lot of things by myself to start a business, so how can I have time to eat!"
After speaking, she directly took Gao Yuan's hand and walked out.
Gao Yuan could only look at Lin Hongnian apologetically, and let Lin Wanyu pull him away.
On the way back.
The two of them began to discuss the plan.
Once the company is registered and GY's TM logo is in hand, they can immediately set up shop online.
For the time being, there are three platforms: Taobao and Douyin.
In terms of product pricing, Lin Wanyu very much agrees with Gao Yuan's plan.
A box of ten masks costs 99 yuan, which is honestly more expensive than many masks.
This price not only guarantees profits, but also leaves plenty of room for marketing.
"Brother Yuan, are we going to rent an office building and recruit people?"
"Not renting."
For Gao Yuan's words, Lin Wanyu was a little incomprehensible.
I want to open two flagship stores at once, and there are problems such as delivery later, what to do if I don't recruit people?
This point has long been considered, the early stage of entrepreneurship can be saved, each recruit is an expense, with this money is better to spend on promotion.
He can do the work of pre-operation, customer service, delivery, and after-sales alone.
It's really too busy, and there is no Lin Wanyu to help him.
As for the design, when the sample is out, find a professional photography agency to take the photos, and Gao Yuan stays up all night to finish it.
And
At the beginning, there was actually a mask product in the store, and it was not so much work to combine five baby links.
After listening to Gao Yuan's explanation, Lin Wanyu also felt that there was no need to find someone.
There is no need to rent an office building, just at home.
When I got home, I looked at the time, and it was still early to cook.
He directly contacted a design company he had worked with before and sent him a request for the design of the outer packaging of the mask.
At the same time, a down payment of 10,000 yuan was paid directly.
He had to see the first draft of the design within a week, finalize the plan in the following week, and start working on the materials.
This time is just right to match the production of the Lin Group.
In the first week, they produce samples, and in the second week, they complete the quality inspection and testing of samples.
As for the mass production of face masks, it is actually very fast.
At six o'clock, Li Mengqing came.
Takato went to the kitchen to cook for the trio, and the two began to talk about the face mask business.
In the kitchen, Gao Yuan was cooking and heard two women start discussing how much money they could make!
A mask earns 8.5 yuan.
A box of face masks earns 85 yuan.
10,000 masks... 100,000 masks......
Gao Yuan shook his head when he listened.
Is that how the account is calculated?
Packaging boxes, courier fees, platform deductions, promotion fees, don't you need money?
Now Gao Yuan is a little skeptical, can he really make money by starting a business like this?
simply made a bowl of tomato and egg noodles, Gao Yuan really didn't dare to stay in the kitchen anymore.
He was afraid that if he stayed a little longer, these two people could count him as the richest man!
After a hurried dinner, Gao Yuan decided to settle accounts for them.
The cost of the mask is calculated according to 1.5 yuan, and Gaoyuan only placed an order of 200,000 masks in the early stage, which required 300,000 yuan.
The cost of design and photography is 30,000.
It takes 3-40,000 to make packaging boxes and express boxes.
The courier fee is calculated according to the cheapest 3 yuan, and it is estimated that it will cost 3-50,000 yuan.
The operation and promotion expenses are controlled at 20%, which is 400,000 yuan.
In other words, if the 200,000 masks are sold, after deducting various expenses such as packaging and promotion, the company can have at least 1.2 million yuan of funds left in its account.
Combined costs accounted for 41% of total sales.
This is still the case of selling as planned, and if you add labor costs in the future, it is perfect to control the profit at 50%.
Of course, this is only a rough algorithm, and with the increase of business volume, the improvement of the team, and the improvement of the product system, there will be professional personnel to calculate the profit and loss.
But.
According to Gao Yuan's algorithm, as long as the early stage goes well, the money earned is enough for him to stock up and produce samples of other products in the next step.
But
Gao Yuan also knows very well that this is just an ideal state, and in fact it is countless times more difficult.
Chinese people are too keen on overseas big brands, and the online sales data is basically occupied by big brands.
Later, I have to come up with some ways to break the circle!
"Gao Yuan, how are you going to market?"
Li Mengqing heard Gao Yuan mention operation promotion, so he asked.
"Basic operation + through train!"
The operation of Taobao is actually very simple, after opening the store, first brush it up, put the basic evaluation, buyer show, ask everyone to get it, and then the through train is directly full.
"Gone?"
"It's gone......"
Gao Yuan spread out his hand and replied directly.
What else can there be, there are actually a lot of ways to play Taobao, but Gao Yuan is too lazy to do anything else, so it doesn't make much sense.
Originally, the profit of the mask was low, and if he went to do other marketing, it was not to help others make money, when would he be able to drive a Rolls-Royce?
Li Mengqing was suddenly a little speechless.
Other businesses are all on Douyin, a certain book, crazy planting, looking for big anchors to bring goods, but Gao Yuan is completely rough and directly promoting.
"I mean, aren't you ready to plant grass and bring goods to Internet celebrities?"
At this time, Gao Yuan knew that Li Mengqing was asking about this matter.
However, he really wasn't prepared to do this in the early stage.
The profits are so low, and he is still engaged in planting grass and bringing goods to Internet celebrities, is he crazy?
"You can do it for free, and you can get up to 10 boxes of masks."
"As for the Internet celebrities bringing goods, I won't consider it, 200,000 masks are not enough for us to sell."
Lin Wanyu doesn't know much about e-commerce, and she nodded when she heard Gao Yuan say this.
Li Mengqing was directly shocked that she could put eggs in her mouth.
Is this Gigi Leung's courage to Gao Yuan, or Wu Bai's self-confidence?
Now that there are many people and they still want to plant grass for free, Li Mengqing can't ignore the facts even if she stands tall and far.
Worry-free Media alone, Internet celebrities with more than 10,000 fans, which one publishes a grass planting video shall not cost tens of thousands of yuan.
Anchors with millions of fans bring goods, and they all get 100,000+ pit fees + more than 30% commissions.
Li Mengqing suddenly didn't know how to speak.
Gao Yuan's marketing planning is crazy.
Li Mengqing's expression changed, and Gao Yuan naturally saw it.
He understands very well, and even if Gao Yuan takes the goods directly from Lin Wanyu's house, he will also market them in a conventional way.
But he knew that this was the secret ingredient provided by the system, and it was not at all comparable to other products.
Other products hydrate and whiten, and to be honest, they don't work.
Consumers are mostly comforted after using it.
However, the system clearly states that it will increase the activity of the skin by 10%, which is already a miracle.
Even if the mask of the top brand can reach 5%, it can be regarded as a conscience product.
Besides, it's not that those big brands don't want to improve the care of the skin with their products, but they can't!
Now the secret recipe of skin care products in Gao Yuan's hand, if you use playing cards, is all fried, once it is put on the market, after brewing and fermentation, it will definitely cause huge waves.
But he can't say this, so he can only wait for the product to be produced and let the user say it himself.
"Do you believe me?"
Gao Yuan looked at Li Mengqing's eyes and asked this sentence with a certain flavor of moral kidnapping.