Reluctant decision

When Nguyen Hong Xi informed Li Zhi of the latest sales situation.

Li Zhi just smiled slightly, but he didn't feel very happy.

As the saying goes: what you buy is not as good as what you sell.

The careful thinking of these buyers is too easy for Li Zhi to grasp.

However, the method of pinching these people is not what Li Zhi really wants to use.

If his status at this time was just that of a businessman in pursuit of profit, then he would naturally be happy with such a result.

It's a pity he's not.

Li Zhi is now not only the prince of Li Shimin, but also the mission of transforming the city of Guangzhou.

Of course, he was able to quickly complete the transformation of Guangzhou City with a wave of wealth-making myths.

But he knew that what he should think about more was how to benefit more people in the process of this transformation with the least cost.

However, what makes Li Zhi feel powerless is that people are often driven by their own desires to pursue greater interests even when they have already made profits.

In this process, many people will involuntarily forget their original intention.

Just like the average home buyer.

What they need most is a house at a reasonable price, so that their family can gain a foothold in the city of Guangzhou.

However, when the house is placed in front of them, these people want the price of the house to be lower.

But Li Zhi knew deeply that once he chose to accommodate these people, the house price would be reduced.

Then what awaits him is definitely not the influx of home buyers.

On the contrary, it makes these people more inch-inch, hoping that housing prices can be cheaper.

It was their psychology that forced Li Zhi to adopt today's strategy.

After the implementation of this strategy, the real profit is no longer those ordinary people who really need real estate.

Thinking of this, Li Zhi couldn't help but feel a headache.

So he said to Ruan Hongxi: "After this batch of properties is sold, no matter how high the price is, the next batch of houses still needs to maintain the initial selling price. ”

Ruan Hongxi asked suspiciously: "Your Highness, why do you take the initiative to lower the house price now that the house price has gone up?" ”

Li Zhi smiled bitterly: "This king has the mission of expanding the city of Guangzhou, once the housing prices are too high, how can it attract more people to move into the city?" ”

"The villain is worried that once the price of a new property is lower than expected, there may be no one to buy it. ”

Li Zhi rubbed his forehead and said, "This king will go to Duandu to discuss and issue an official document requesting that speculation be prohibited." ”

Ruan Hongxi hesitated for a moment, and finally opened his mouth to explain to Li Zhi the special situation on this side of Guangzhou City.

The residents in and around Guangzhou are predominantly commercial.

These people think very differently from people in other regions.

People in other parts of the world may only consider the price in order to own a property in the city.

People in the vicinity of Guangzhou tend to consider both their own needs and whether the cost can bring benefits to them when buying real estate.

Therefore, Li Zhi's current idea of seemingly thinking about these people is likely to fail.

Li Zhi couldn't help but have a headache after listening to Ruan Hongxi's explanation.

He frowned and said: "At present, real estate development is still an emerging industry in Datang, and it will definitely be highly sought after in the future. ”

Ruan Hongxi said: "Your Highness, according to the villain, there is no need to worry too much about these buyers. ”

Li Zhi asked, "How do you say this?" ”

Ruan Hongxi said: "Since His Royal Highness regards real estate as a commodity, he should follow the law of commodity circulation, and excessive interference will make it difficult to circulate real estate. ”

Of course, Li Zhi understood Ruan Hongxi's words.

But there is a very serious danger that limits the fact that property prices simply cannot grow too high.

Li Zhi asked Ruan Hongxi: "Does Shopkeeper Ruan know how many permanent residents there are in Guangzhou City at the moment?" ”

Ruan Hongxi carefully considered it and said, "There are always 50,000 people. ”

After listening to his words, Li Zhi nodded and continued to ask, "Then I don't know how many people live outside the city?" ”

Ruan Hongxi said: "There are still more than 100,000. ”

Li Zhi then continued to speak: "Then does Shopkeeper Ruan know how many people will be accommodated in the expanded Guangzhou City?" ”

Ruan Hongxi said: "According to the villain, it is not less than 300,000. ”

After hearing this, Li Zhi said to Ruan Hongxi again: "Shopkeeper Ruan, has he ever thought of this problem? ”

Ruan Hongxi shook his head after thinking about it carefully for a long time: "The villain is stupid, I don't know what His Highness means. ”

Li Zhi sighed: "The population demand of this Guangzhou city is significantly greater than the current total population, which means that once the property is overdeveloped, there will be a large number of vacant houses soon." ”

Speaking of this, he asked Ruan Hongxi: "Shopkeeper Ruan, there is no need for this king to explain what will happen if there are too many goods, right?" ”

Ruan Hongxi finally understood what Li Zhi meant when he heard this.

At present, the real estate market in Guangzhou City has just begun to kick off.

Naturally, there are far more people interested in buying property than there is actually a supply of real estate.

Under such conditions, it is only natural that the price of a property will rise.

This will attract a lot of capital to follow suit.

However, it won't be long before the number of people who actually need to buy a home will drop suddenly.

At that point, there will be a large number of vacancies on the market.

In order to sell the property as soon as possible, people who have vacant houses in their hands will naturally choose to reduce the price.

Once there is a price reduction in the market, it will inevitably cause an avalanche of housing prices.

When the time comes, won't those who bought the property at a high price lose all their money?

After thinking about this, Ruan Hongxi said with some shock: "Once this incident happens, there will be chaos immediately!" ”

Li Zhidao: "Now do you know why this king wants to suppress housing prices? ”

Ruan Hongxi nodded and said, "Your Highness is far-sighted, and the villain really admires it." ”

Li Zhi shook his head and said, "It's just that the location is different." ”

"But if there is no growth in housing prices, how can we stimulate the demand for housing?" ”

Li Zhidao: "This matter will be discussed by the king himself with the governor of Duan, and the government will issue an official document to inform the people of the reason. ”

After Ruan Hongxi left, Li Zhi looked up at the layout map of Guangzhou City hanging on the wall, and couldn't help but sigh in his heart.

If this matter was placed in Chang'an City, Li Zhi would definitely not deal with it like this.

Because Chang'an City is the national capital, it is a place where everyone flocks to it.

Moreover, the area around the capital is densely populated, where the demand for real estate far exceeds the supply.

However, Guangzhou is located in Lingnan and is already sparsely populated, and even if it can develop through sea trade in the future, it will take a long time.

During this period, the expanded city of Guangzhou was enough to cope with the population growth within a decade.

Li Zhi looked at the fat in his mouth but couldn't eat it, so you can imagine how depressed he would be at the moment.

After a long time, he finally shook his head helplessly, and walked towards the Governor's Mansion with Liu An and the others.