Chapter 127 Late Qing Advertising Wars & Advertorials of the 18th Century

Lao Shi couldn't help but complain: "A star earns 2.08 million a day, and this money can save a lot of orphans." ”

"It's a social problem......"

"Stop, we don't discuss social issues, or we'll be blown up. We only entertain. Of course, money also has to be counted. ”

β€œβ€¦β€¦ Oh. Zuo Youyou is used to this group of high-level intellectuals who are either talking about money or counting money, "The process of this book will take a long time, right?" ”

Lao Shi looked at Zuo Youyou with strange pity eyes: "I wish you to run the process down within a year." ”

No, why did Lao Shi show such a strange love mixed with a look of pity?

Zuo Youyou thought of the East Asian economic history in his hand, which he had edited four times in a row, and a sense of foreboding arose in his heart.

Speaking of the East Asian economic history ledger, Zuo Youyou's face collapsed.

She looked at the pile of ledgers with a sad face. She looked at the numbers three times, three times, three times, up and down, and several rounds, but she couldn't see anything.

She may have overestimated her academic skills.

Finally, Zuo Youyou's sigh attracted Jian Xingzhou's attention: "Zuo Youyou, shut up!" ”

A red pen smashed straight from Jian Xingzhou's hand on Zuo Youyou's head with unmistakable accuracy, and then rolled on the ground a few times.

Zuo Youyou remained motionless, staring at the ledger in a daze.

Jian Xingzhou: "? ”

Jian Xingzhou walked over and patted Zuo Youyou on the shoulder: "Relation, are you stupid?" Are you in the knowledge of things? Don't do that, you'll become crazy. ”

Zuo Youyou looked back weakly: "Jian Xingzhou, I'm done, I can't see anything." ”

Jian Xingzhou took two steps back and covered his chest. Vigilantly asking, "What do you want to see?" ”

Zuo Youyou was angry from his heart, swept Jian Xingzhou up and down, and rolled his huge eyes: "Don't look at you, fine dog." ”

Jian Xingzhou breathed a sigh of relief, Zuo Youyou can still scold people, that is, it's okay.

Immediately afterward, he spat on himself: masochism?! Do you have to be scolded twice to be comfortable?!

"Thick-legged dwarf." Jian Xingzhou scolded back extremely smoothly, and then asked, "What's going on?" ”

"I don't see a problem with this pile of historical materials."

"What do you want to discern wrong?"

Jian Xingzhou's rhetorical question stopped Zuo Youyou.

Zuo Youyou couldn't answer: "You always say that you have read a lot of historical materials and seen your own opinions, why can't I see my own opinions?" ”

Jian Xingzhou said unceremoniously: "Because you lack the necessary academic training." ”

"What academic training?"

"Lots of reading input." Dr. Xia's voice came.

Dr. Xia was wearing a linen shirt, a pair of simple black pants, and a glass of water, which was naturally curled tenaciously.

"If you want to see the problem from a historical document, you need to read a lot of historical materials, and have a certain understanding of the politics, economy, culture, folk literature, customs, customs, and even the way of thinking of the people at that time. You have to be familiar with the ancients to know what the ancients thought. ”

Jian Xingzhou added: "After so many years of reading in the professional direction of a master's degree and doctorate, you can find your own point of view, how can you easily find it." ”

Zuo Youyou was a little frustrated. She is a smart person, so she can always do a lot of things well, but some things are destined to be stupid, such as reading, such as accumulation.

"So what do I do? What to do with this ledger? ”

Dr. Xia said, "You can look at the relevant historical materials, corroborate each other, and see what you find." ”

"Can you draw a range?"

"Unfortunately, this is not a school, so there is no scope."

"Needle in a haystack again, right?"

"Yes."

Jian Xingzhou said a familiar old tune: "By feeling." ”

Zuo Youyou swore again: "I hate feelings. ”

Zuo Youyou returned to his workstation with a low voice, remembering the newspaper clippings "Imperial City News" brought back from Hangzhou.

That...... Let's start with the North Korean newspapers of that time.

Zuo Youyou contacted Jiang Shiqin, and the other party happily packaged and sent her the scanned copies of the historical materials of the Imperial City News: "Our online ancient book platform in South Korea is very convenient, and these precious historical materials can be downloaded with scanned copies. ”

Zuo Youyou did not admit defeat: "We also have it, and we are about to go on it." At this moment, I don't know if Chen Wei sneezed.

Zuo Youyou lay in front of the computer, reading the newspapers of the Imperial City News one by one, paying special attention to the advertising section.

The Mantaihe was often advertised in newspapers. At first, it was a short paragraph, such as renting a house, such as recruitment, such as selling silk. Laterβ€”

"I'll go." Zuo Youyou sat up straight, "Can this be rolled?" ”

In this world, there is no work that does not roll, only workers who do not work hard!

In 1899, the Vantae-hwa had already published a huge advertisement in the North Korean "Imperial City News" in a groundbreaking attitude!

In particular, Zuo Youyou is also born in advertising and has a natural sensitivity to advertising. Now seeing the incomparably exquisite advertisement of Wantaihe, she was itchy for a while, and she just watched it.

On October 14, 1899, the first lottery advertisement appeared in the "Huangcheng Daily" and was published on the third page under the name "Jiangnan Lottery". Zuo Youyou flipped through it casually, and the lottery advertisement of Wantaihe will be played once a month.

It's just that the competition in this lottery business seems to be very fierce. Only a few months later, Luzon tickets, Shanghai lottery, foreign tickets, Jiaozhou lottery and other lottery tickets emerge in an endless stream, the pages of the newspaper are all lottery advertisements, it looks like there are some North Korean national lottery fever.

However, Wantaihe's Jiangnan Lottery still firmly occupies the C position in the advertising industry.

In 1889, the 18-year-old Patrickson arrived in Seoul, North Korea, with silk on his back, backed by the Wantai of Chen Pingyuan in Shanghai, and established the Wantaihe in Korea, thus beginning his life of ups and downs in the sea. By 1899, Patrick Jerson's silk business was mediocre, but he had made his first pot of gold by relying on lottery tickets – because soon, the Mantaihe was advertising not only lottery tickets, but also bicycles.

In 1899, bicycles were a luxury.

In 1899, the Mantae was not involved in the bicycle business, and the young Pak Jie Sheng in Korea was ambitious in the luxury business.

It shows that he has a lot of cash flow. The lottery should make a lot of money. Zuo Youyou made a note.

- The lottery of the late Qing Dynasty is different from the lottery of today. The lottery of the late Qing Dynasty, which was more akin to gambling in nature, was repeatedly banned by the Qing government in China. At this opportunity, the huge inventory of lottery tickets in the hands of merchants went to the country.

Zuo Youyou then looked down.

However, a year later, the C position changed - Hubei Lottery was born.

Soon, there were only three newspapers left: Jiangnan Lottery, Jiaozhou Lottery and Hubei Lottery. Although the Hubei lottery came late, it was very domineering and has been occupying the C position.