"It's not scientific." Zuo Youyou couldn't help but speak, "How can the front page of the newspaper be occupied by the Hubei Lottery, why don't Wantaihe fight for the front page?" ”

Lao Shi passed by and said casually: "The people don't fight with the officials." ”

"Officer?"

"The Hubei ticket is an official ticket, and it was handled by Zhang Zhidong, the governor of Huguang at that time."

"Zhang Zhidong?!" Zuo Youyou suddenly had a magical sense of linkage with historical celebrities, "Zhang Zhidong??? ”

"That's right." Lao Shi pointed to the time and said, "1900, Gengzi indemnity, at that time this indemnity was apportioned by the Qing government to the provinces, in order to fill the financial gap of the provinces, so Zhang Zhidong issued the Hubei lottery." ”

Zuo Youyou was stunned for a moment, and was deflated: "No wonder Wantaihe is not fighting for the C position, what else is there to do, people are official tickets, how can they get by?!" ”

"It's okay too." Lao Shi said casually, "The backing of Jiangnan Lottery is Li Hongzhang." ”

Zuo Youyou gasped.

Li?

Lee, Li Hongzhang?

"For the Beiyang Marine? For the sake of the ship? For the sake of the financial gap? ”

"All of them, at that time, the imperial court had no money, and the ministers wanted to deal with foreign countries that were eyeing each other, so they had to find their own way to make money to arm the country. It's similar to what we're doing now to make ancient books and pull funding around. Those ministers are really capable and prodigy, and the gods are fighting the law. ”

"The Great Injustice?"

"Everyone is a big wrongdoer, let's drink together hahahaha."

Zuo Youyou looked back at the bells and whistles of these newspapers, and a sense of admiration spontaneously arose in his heart.

"What about the Jiaozhou lottery?"

"I really don't know about this, but looking at the name, it should be the local government of Shandong as the backstage. At that time, the overseas Chinese businessmen in East Asia, the Shandong Gang was very grouped and powerful. ”

"I thought it was businessmen robbing each other, but in fact, it was a fairy fighting method?"

"Of course, the businessmen of the late Qing Dynasty, who could stand firm, all wore 'tops'. Even now, successful businessmen are red-topped. ”

Zuo Youyou turned his head and stared at the computer screen with dead fish eyes.

It's good, she finally knows that she deserves to look at the ledger and see no problems. There are so many twists and turns behind a few small advertisements.

This is a business war!

No, it's not enough to say business wars.

"This is a sudden change in the international situation in the late Qing Dynasty!!" Zuo Youyou groaned in pain.

In the second half of 1901,Jiangnan Lottery、Jiaodong Lottery and Hubei Lottery advertising continued to increase,Wait until 1902,From May to December,Advertisements are published almost every day,There is even an issue,The entire advertising page is full of three lottery advertisements.

In September 1901, Jiangnan Lottery, which has always been active in the advertising version, actually appeared in the social news section of "Imperial City News".

Of course, it's a punctuation-free version.

"The enlightener, this newspaper received a call on the evening of the twenty-third day, and sold the Jiangnan ticket in September, the 22,381st prize, the first prize won the silver 40,000 yuan, and the number of the Tai Tai and the number has always sold the Jiangnan ticket, and the Chinese style has actually won the big lottery ticket buyers, and their pictures are rich, if they want to compete for the lottery winner, they can buy early."

Fortunately, perhaps Zuo Youyou's sentence reading level has risen sharply, or maybe this news is easy to understand, and Zuo Youyou's reading is very smooth:

"Informer: This newspaper received a call on the evening of the twenty-third day, and reported that it sold the 22,381st Jiangnan ticket for September, winning the first prize, and getting 40,000 yuan in silver!! The Gangnam tickets sold by Wantaihe have always been mostly Chinese-style, and now Koreans have won the big lottery!! Ticket buyers, who want to get rich, if you want to compete for the lottery, you can buy early!! ”

(The three exclamation marks are the bad taste of Zuo Youyou himself)

Translate this:

Readers, take a look! The freshest melon on the night of the 23rd: The first prize of the Jiangnan Lottery in September is No. 22381, with a prize of 40,000 silver dollars!! The Gangnam lottery tickets sold by Wan Tae and the number used to be the first prize in the Chinese, and now the Koreans have won the first prize!! Isn't everyone buying lottery tickets just to get rich overnight?! If you want to hit the jackpot, go ahead and buy it!!

This familiar routine! Familiar recipe! Familiar taste!

Isn't this the advertorial that Wantaihe bought?!

What is the most incendiary?

40,000 silver dollars!

The 40,000 silver won in 1901 was an unimaginable amount of money in Korea.

To cite two examples from the same period: in 1898, the earliest national bank in South Korea, the "Bank of Korea", was established with an initial capital of 60,000 silver won; In 1897, the capital of the Bank of Seoul was 45,000 silver won.

Is it tempting to open a bank with this bonus?

After a hundred years, Zuo Youyou read this news and was excited about the magic of money!

"Patrickson is a talent, and the marketing of Wantaihe is really good." Zuo Youyou couldn't help but praise again and again, "Who can withstand this!" ”

As it turned out, it was really unbearable. As soon as the advertorial came out, Koreans were flickered and crippled, combined with the endless emergence of various winning announcements in newspapers in the future, it is obvious that the craze for buying lottery tickets has swept South Korean society.

During this period,Dexing、Guangtaiheng、Yishengsheng、Xinghuachun and other familiar time-honored brands have been put into the lottery market,Have appeared in the newspapers,After a round of scuffle,And disappeared.

In the second half of 1902, there were only tenacious three-legged triads left in the newspapers: Jiangnan Lottery, Jiaodong Lottery, and Hubei Lottery.

Wantaihe's advertising took the lead again, taking the lead in getting rid of the ordinary advertising form with the same font size, and expanding the font of the month, lottery type, and store name into the prototype of modern advertising. The other two did not show weakness and followed suit, and Wantaihe took the lead in organizing a lottery, using luxury bicycles as gifts at that time, and Parkerson's intelligence and courage can be seen.

Immediately, the competition between the Bai's, the Shandong Gang and the Hubei Gang reached a white-hot stage and moved towards involution. If you lower the price, I will increase the first prize bonus; If you increase the circulation, I will give you a boost...... After a scuffle, Zuo Youyou felt that the profits of the three were very meager.

"The biggest winner is probably "Imperial City News", after all, the amount of advertising money these days is very expensive......" Zuo Youyou complained.

Hey?

Zuo Youyou's mouse stopped.

She rubbed her eyes and looked at them again.

Did you read that right?

That's right!

At the end of 1902, there was a joint advertisement between Jiangnan Lottery and Jiaodong Lottery?!

Pak and the Shandong Gang joined forces to advertise under a common name. From this month when the two parties joined forces, the advertising time of Jiangnan Lottery and Jiaodong Lottery was always about a week longer than that of Hubei Lottery.

The same advertising fee, double the revenue, half the cost.

It's just that why did they suddenly join forces? Why join forces at this time? What is the motivation?

1902 was a special year, the land of China was being ravaged and the people were struggling to make a living. Zuo Youyou intuitively felt that this opportunity had something to do with the special form of 1902.