Chapter 33: Hunger Marketing
November 11, the 17th day of Li Siwen's rebirth.
An advertising slogan published by the student daily newspaper has begun to quietly become popular on campus, eat meatless ham sausage in Journey to the West, and be the king of children in Journey to the West.
Such advertising slogans can be described simply and crudely, without any nutrition, and sound more like children's rhymes walking the streets, but they are catchy and unforgettable.
Before the release of this advertising word, both Lu Shuhang and Chang Hai Linshu thought that bringing the word no meat would infinitely magnify the shortcomings of Journey to the West ham sausage, after all, eating ham sausage, meat is the first element for everyone to measure whether it is delicious or not.
However, Li Siwen insisted on his opinion, and as for why he did this, a big question mark was drawn in everyone's minds at the same time.
At eight o'clock in the morning, Li Siwen stood at the opening of the factory door, still holding an unlit cigarette, looking at the gray city in the distance, he knew that his first step had been taken.
"Boss, we worked ten hours yesterday, and we produced a total of 10,000 ham sausages a day." Lin Shu walked up to Li Siwen's side and said.
"It's too slow." Li Siwen frowned.
"It took us some time to put up the labels," he says. Lin Shu added.
"Do I understand? I mean the yield is too low. Li Siwen said quietly.
"10,000 a day isn't enough? Boss, are we sold out? Lin Shu muttered.
"What is the sales volume of Yangdu ham sausage in a day?" Li Siwen asked.
"According to the market sales, we can sell at least 40,000 or 50,000 pieces a day in Caozhou, and Yuhui ham sausage also sells four or five thousand pieces a day." Lin Shu replied.
"Caozhou has more than 300,000 citizens, more than 700,000 rural households in the suburbs, and a total population of more than 1 million, and the sales of 50,000 sticks per day are far from reaching the peak." After Li Siwen finished talking to himself, he hurriedly instructed Lin Shu: "From today onwards, all workers will work in shifts to ensure the production of at least 20,000 ham sausages per day." Then you go and hire a few more labelers, don't let us workers waste their time on this. ”
"......" Lin Shu frowned, not knowing what to say for a while.
"Can't you do it?" Li Siwen's face darkened.
"Boss, it's not that it can't be done." Lin Shu sighed: "The bigger our net shop, the more difficult it will end up in the end, producing 20,000 pieces a day, in case all the goods are smashed in your hands......" Lin Shu didn't dare to say anything anymore, so he could only mutter: "No one can eat a fat man in one bite." ”
"Doing business is a big gamble, don't worry, I will stand up to the sky when it falls." Li Siwen patted Lin Shu's shoulder: "Do as I instruct, remember to inform everyone that the monthly salary will be increased by another fifty." ”
"Another fifty?" Lin Shu took a cool breath, such a boss would never find a second one, just a salary in a month? He didn't dare to continue to think about it, so he could only stubbornly say: "Leave this matter to me, by the way, will it be shipped today?" ”
"Find 10 workers with bicycles, each with a box of ham sausages, and send them to the grocery stores near each school, and each store must leave the phone number of our factory."
"There are two questions, what about the remaining ninety boxes in the first one?"
"Reserve to the storeroom."
"Second question, what if the grocery store doesn't accept our stuff?"
"Yes."
After Li Siwen finished speaking, he walked to the office without looking back: "Don't get to the bottom of it, I'll go to sleep, remember to let the grocery store pay cash, our ex-factory price is five cents a piece." ”
Watching Li Siwen leave, Lin Shu shook his head helplessly, the more he came into contact with this man, the more unpredictable he became.
You say he doesn't have business acumen, but he takes care of all the bad things left in the factory, you say he's a business genius, but he always does things that others can't understand.
Leaving 90 boxes, it may be that you are afraid that you will not be able to sell them, but you are sure that the grocery store will not refuse to accept them, and even ask for cash, where does this confidence come from?
Lin Shu really couldn't understand it.
The sun was rising, just like Li Siwen's ambition, and when he woke up, it was almost noon, and he heard the good news that the workers who had gone to promote the products had returned with cash.
This shows that their products have been rolled out, and the next thing is to see the effect.
The product is there, the advertisement is played, and there is no problem with the direction, according to his logic, his ham sausage may not sell well, but it will definitely sell.
The clock was ticking, like Li Siwen's heartbeat, even if he was 90% sure, he still couldn't control the apprehension in his heart.
At two o'clock in the afternoon, the phone rang suddenly.
"Chang Hai, answer the phone." Li Siwen ordered.
"Hey, hello, this is the Journey to the West ham sausage processing factory." Chang Hai Zheng'er reported his name.
"Oh, okay, okay, okay, I'll ask the factory director." Chang Hai said, covered the phone, and said excitedly to Li Siwen: "Brother Wen, it's from the grocery store near No. 3 Middle School that asked if we still have any goods." ”
When Li Siwen heard Chang Hai's words, tears almost flowed out, he clenched his fists fiercely, tried to calm down, and said, "Tell him that the goods will be available tomorrow." ”
"Okay." After Chang Hai finished talking to the phone, he hung up the phone, and then got up excitedly and said, "Brother Wen, I'll go and tell Lin Shu to let them do it quickly." ”
After speaking, he didn't wait for Li Siwen to answer, and ran out in a hurry.
Li Siwen slowly breathed a sigh of relief, his eyes were still full of excitement, he only earned one hundred and fifty yuan from this thousand ham sausages, but it was the first pot of gold he came to this world.
After a while, Lin Shu and Chang Hai rushed to the office together, and their excited appearance was much more exaggerated than Li Siwen's.
At the same time, the phone rang again.
In this way, in less than an hour, Chang Hai received all the return calls, all of which were for ham sausages.
"It's all sold, it's all sold, Brother Wen, you're too awesome." Chang Hai said, and hurriedly said to Lin Shu, who was stupid: "Lin Shu, you are still stunned, hurry up and let the workers hurry up production." ”
"Don't worry, I'll arrange it right away." Lin Shu said, as if he had thought of something, and added: "Boss, we still have 90 boxes in stock, and we have already produced more than 50 boxes today, and I will ask the workers to deliver them to these grocery stores now." ”
"Come back, come back, didn't you listen to the content of the call just now, it will be available tomorrow." Li Siwen stopped Lin Shu.
"Huh?" Lin Shu was stunned: "We can deliver it now." ”
"Not only do we not deliver now, but we will still only deliver 1,000 tomorrow, and the rest will be stockpiled." Li Siwen smiled slightly.
"What? Today's sales are so good, and tomorrow you will only give away 1,000 pieces? Lin Shu frowned: "Boss, we should take this opportunity to quickly spread the market!" It is no exaggeration to say that according to today's sales rate, it will soon catch up with the share of Yuhui ham sausage. ”
"Yes, Brother Wen, this is an opportunity." Chang Hai also said.
"If a product wants to be successfully promoted, fame is the most important, we can quickly roll out the market, but it will also lead to less enthusiasm for our products by buyers, so when there is no suitable opportunity, we must try to keep the product attractive, and use everyone's curiosity to increase the exposure of the product, which is called hunger marketing in the market." Li Siwen said lightly.
"I understand what you say, but a thousand hams a day, we can't make much money at all. And when is the right time to do it? "Lin Shu doesn't understand.