Driving the car and humming a little song, Li Siwen's mind was not on Zhang Shuang and the others, he looked at the various crowds outside, and kept thinking about He Yuan's next move.

"Sven, what are you thinking?" Zhou Wenjing asked suddenly.

"Ahh It's okay. Li Siwen replied softly.

"You...... If you want to know about me and Lu Shaofeng, I can tell you, you ask. Zhou Wenjing bit her lip and said in a low voice.

Li Siwen was stunned for a moment, and laughed softly: "Wife, don't think about it, I asked those words at the dinner table, just to be angry with your classmates, you don't really think that I will eat Lu Shaofeng's vinegar, right?" ”

"Aren't you jealous?" Zhou Wenjing asked rhetorically.

The corners of Li Siwen's eyes twitched, this seemed to be a proposition, jealous seemed to care about this matter, and not jealous seemed to care about Zhou Wenjing.

He pondered for a few seconds and then asked, "What do you think?" ”

"I ...... I don't know. Zhou Wenjing lowered her head.

Li Siwen smiled slightly, and said seriously: "You don't need to know, you just need to know, what I care about most is you, that's fine." ”

After he finished speaking, he held Zhou Wenjing's hand with one hand, feeling the other party's gradually softening body, and he also breathed a sigh of relief.

——

On January 15, the weather was sunny and breezy with a temperature of minus four degrees.

In the small office, there are still Li Siwen, Chang Hai, and Lin Shu.

"Boss, the temperature has been relatively low recently, in order to catch up with the progress, I have hired a total of three engineering teams, there is no other problem, it is more expensive." Lin Shu said.

"Money, the least of all." Li Siwen said domineeringly, but as soon as he said this for two seconds, Zhang Xiaolong walked in from outside.

"Brother Wen, I have something to tell you." Zhang Xiaolong panted, walked to the table, picked up the teacup and drank it.

"Don't worry, speak slowly." Li Siwen said.

"Recently, I was in charge of delivery, and found that there have been some changes in the market, and the market of Jinguo is gradually spreading, and then I realized that the retail price of Jinguo ham sausage is not only a dime cheaper than ours, but also subsidizes the merchants." Zhang Xiaolong said.

"Subsidies?" Li Siwen frowned.

"That's right, according to the merchant's side, as long as a Jinguo ham sausage is sold, Jinguo will subsidize three cents, so this has also led many merchants to try their best to promote Jinguo ham." After Zhang Xiaolong finished speaking, he hurriedly added: "By the way, Jinguo has also launched chicken sausages and beef sausages. ”

"Damn, they're shameless, aren't they?" Chang Hai said, and hurriedly looked at Li Siwen and said, "Brother Wen, what's going on with this subsidy?" ”

"A means of disguised rebates, to put it bluntly, is to use this kind of rebate to motivate merchants to help sell, which is better than price reduction." Li Siwen explained.

"Boss, obviously Jinguo is going to fight a price war." Lin Shu said more soberly: "Jinguo has always wanted to fight a price war before, but they were all disturbed by your new products, this time they learned to be obedient, and they secretly spread the market." ”

"yes, I've really learned to keep a low profile." Li Siwen couldn't help but sigh, but there was no panic on his face.

Chang Hai asked a little anxiously, "Brother Wen, what should we do now?" Do you still have new products to develop? ”

"I have countless new products, but I am always chased and beaten by him like this, I am really aggrieved, and we can't avoid the war anymore." Li Siwen said, looked at Chang Hai and asked, "How much cash do we have now?" ”

"On the 6th of January, I settled the account with the raw material supplier, and settled all the money directly according to your instructions......"

"Just say how much." Li Siwen asked.

"There are more than 800,000 yuan, but most of them are still the money of raw material suppliers." After Chang Hai finished speaking, Lin Shu muttered: "If I knew that there was going to be a price war, I should have given Jiang Cheng a month's money." ”

"Do you know why I suddenly closed my accounts for November and December?" Li Siwen looked at Lin Shudao.

Lin Shu shook his head lightly and did not answer.

"Raw material suppliers like Jiang Cheng and them, even if they have a relatively thick background, they will not let us owe hundreds of thousands of dollars at every turn, and now in this era, there are only a handful of people who can take out hundreds of thousands, and the reason why they dare to let me press so much arrears is because I am a dominant company in the market, and secondly, because they are not taking their own money." Li Siwen spoke.

"Not your own money?" Lin Shu and the others were stunned at the same time.

"I take the wool of these raw material merchants, they must be the wool of the common people, I press their money, they will press the money at the bottom, understand?" Li Siwen explained.

When everyone heard this, they suddenly nodded in understanding.

"There is still more than a month to go before the Chinese New Year, is it easy for people to sell crops to make some money? If I continue to squeeze Jiang Cheng and them at this time, it will be tantamount to squeezing the people at the bottom. Li Siwen said sonorously: "You remember, in business, conscience is more important than making money. ”

These words made Chang Hai and others stunned, especially Zhang Xiaolong, as a low-level person, he has always felt that Li Siwen is a businessman who aims to make money, and he is willing to be a dog because the other party is his god of wealth.

But now he found that he really despised Li Siwen.

"Brother Wen, admire." Zhang Xiaolong gave a thumbs up.

"Boss, I really didn't expect you to think about it so much." Lin Shu also praised, but did not forget to add: "It's just that in the next price war, our 800,000 may not be able to afford it." ”

"Do you think I didn't think I would be today?" Li Siwen smiled faintly: "Although I don't have much cash in my hand, don't forget that I am not fighting alone, which is another reason why I make up for two months of arrears, and boost the confidence of raw material suppliers." ”

Lin Shu and the others glanced at each other, and at the same time showed a look of horror.

In the following days, the price war officially began, and the ex-factory price of Jinguo and Journey to the West's ham sausages was reduced to five cents, and the retail price was only six cents.

This price can be said to be extremely cheap, not only the cost of raw materials can not be earned, labor costs, water and electricity costs, etc., but also a lot of expenses.

At that time, judging from the national market, although Yangdu ham and Shuanghui ham were also competing for the market, the price of ham sausage was still maintained at about three pieces, but it was Caozhou, a place with a big fart, not only the price was cheap, but there were also many styles of ham sausages.

Of course, the price war is not just about price reduction, because the price of items is too low, and it will encounter backlash when it is finally returned to the market.

To put it simply, the ex-factory price of five cents is already losing money, if it is reduced to four cents, down to three cents, down to two cents, even if the opponent is finally down, and when the market is returned, once the price increase is too high, not only will consumers be unacceptable, but also let others take advantage of loopholes.

Therefore, when the price stabilizes to a certain extent, it depends on giving profits to the merchants, and to put it bluntly, it is to post money to the merchants to compete for the market in this way.