Each Jinguo subsidy is three points for the merchant, four points for Journey to the West, five points for Jinguo, and six points for Journey to the West.

What is fought for is the market, and what is burned is money, which is the most cruel way of price war.

Is there a way for Li Siwen to avoid the war? Yes, as he said, he can continue to launch new products to change the direction of the market, but blindly avoiding the war will only make He Yuan's father and son kick their noses in the face, and this time he will completely defeat the other party.

At first, I only lost a few thousand yuan a day, but later the subsidy was one cent, and when it was two cents, I had to lose 20,000 or 30,000 yuan a day.

Not to mention a food factory in Caozhou, even in the provincial capital Qizhou, few factories dare to pay such a loss.

In the office of the Jinguo ham processing factory, He Yuan walked leisurely, his favorite imported cigar in his mouth.

"Boss, the subsidy on the Journey to the West has reached three cents, should we continue to increase the subsidy amount?" The accountant asked.

"Don't use it?" Before He Yuan could speak, He Guang followed.

"You know the." He Yuan glared at He Guang: "The price war has just begun. ”

"Just beginning? Dad, although our sales volume is not as high as Journey to the West, there are 40,000 or 50,000 pieces a day, plus compensation and subsidies, at least more than 20,000. He Guang said anxiously.

"We will lose 20,000 yuan, and Li Siwen will pay 40,000 yuan, do you understand?" He Yuan pursed his lips and smiled: "He is even more painful than us." ”

There is nothing wrong with He Yuan's words, he is burning money, but the huge market of Journey to the West ham is also burning money, at this juncture, Li Siwen will never dare to reduce the market share, because once it is reduced, it is likely that he will never win back.

To put it bluntly, both He Yuan and Li Siwen have the mentality of breaking the kettle.

"Dad, I understand what you say, but I heard that Li Siwenjin's raw materials are all pressed money, that is to say, the price war has little impact on him, and many of our raw materials are paid in cash." He Guang reminded.

He Yuan just smiled and didn't speak, but the accountant on the side said: "Although Li Siwen's approach is beneficial, it also has disadvantages, once those raw material merchants don't trust him, his market will collapse like a dam bursting." ”

"Don't trust him?" He Guang frowned, and there was a sudden knock on the door outside, and Zhao Jian walked in with a smile.

"Boss, what you asked me to do, I have already done it, Jiang Cheng and the others were afraid that Li Siwen would not be able to return the cash when they heard that Li Siwen was so crazy about subsidizing the merchants, and in the end they couldn't pay back their money." Zhao Jian paused slightly and added: "It is estimated that tonight, they will go to Li Siwen, and maybe tomorrow they will cut off the supply." ”

Hearing Zhao Jian's words, He Guang was a little dumbfounded, no wonder his father looked calm, it had already been arranged.

Analyzing Zhao Jian's words, he gradually understood the truth,

——

In the welcome building, in the largest box, Li Siwen asked the waiter to pick up two bottles of Moutai and ordered a table full of dishes, but even so, Jiang Cheng and the others still looked frightened.

They came to talk to Li Siwen, but every time they faced this young man, they had a bad premonition.

Watching Li Siwen pour wine one by one, Jiang Cheng hurriedly said, "Boss Li, let's open the skylight and say something, right?" ”

"I started to build the factory on November 5 last year, and then cooperated with the bosses, and it has been more than two months since today, even if we are not brothers, we are also old friends, right?" Li Siwen asked with a smile.

"That's it." Jiang Cheng, Wang Bing, Lu Xin and others nodded one after another.

"Since we are brothers, let's drink this glass of wine first, and then talk about other things." Li Siwen raised his glass and drank it all.

After drinking, I couldn't help pursing my lips: "This wine is really fragrant, no wonder it's expensive." ”

Jiang Cheng and the others also drank all the wine, and were about to speak, but saw Li Siwen speak first: "Actually, you don't need to say it, I know the purpose of coming to me." ”

"Since January 15th, the price war between me and Jinguo has been fought for a week, and the subsidy has increased from four or five cents at the beginning to three cents now, and the funds that I can recover from a ham sausage are only two cents, and you come to me because I am afraid that the price war will continue again, and I can't even give the money for raw materials, right?" Li Siwen did not hesitate to say what everyone thought.

"Boss Li, you're right." Jiang Cheng sighed and said: "Since you fought with Jinguo, we raw material merchants have been under a lot of pressure, He Yuantuo has not only approached us once, but we have been thinking about our feelings with you, not only has the supply not been cut off, but even the price has not risen, to put it bluntly, the brothers are interesting enough." ”

"Yes, Boss Li, we're really interesting." Wang Bing also said.

Li Siwen smiled faintly and drank another glass of wine, feelings? Do these people really have feelings? But he didn't poke it, listening to Jiang Cheng continue.

"We sincerely hope that you can knock down the golden fruit, but now that you are fighting a price war with the golden fruit, we are really not optimistic." Jiang Cheng sighed again: "Boss Li, I have to advise you, the Jinguo family has a big business, sufficient funds, and other capital support behind it, you can't fight him at all." ”

"Yes, in a price war with Jinguo, you are using your own shortcomings to fight other people's strengths, although you have made a lot of money during this time, it is not enough to lose money at all." Wang Bing said, and brothers Lu Xin and Li Chunhua also nodded.

"And we've also heard that you're planning to expand the factory and build two more production lines recently, isn't it a waste of money!" Jiang Cheng was silent for a few seconds and then said: "I'm not afraid to tell you, now the outside feels that you can't last too long, especially the behavior of building a new production line, which makes people sneer at it, even He Yuan and they feel that you are a little self-conscious." ”

"Can't help yourself?" Li Siwen raised his eyebrows upward, revealing white eyes, and his gaze made Jiang Cheng break out in a cold sweat.

"Don't blame my brother for not listening to what he says, we're also anxious for you!" Jiang Cheng put on a serious attitude.

"According to their age, a few people are indeed qualified to be my big brother." Li Siwen drank another glass of wine and asked softly, "Then tell me, what should I do?" ”

"I think, it's better to talk to He Yuan, there's no point in losing both sides like this." Jiang Cheng said.

"Let's talk to He Yuan? Did he ask you to be a peacemaker? Li Siwen asked rhetorically.

"No, but I won't hide it from you, He Yuan's people have approached me and explained your situation and the gap between you, I think it's quite right. As for letting you go and talk to He Yuan, it's all out of my good intentions. Jiang Cheng explained.

"That's right, He Yuan has always wanted to put me to death, how can he let you be a peacemaker."

Li Siwen smiled.