Chapter 1254: Impacting the Computer Market
Mr. Zhu left after saying this, it seemed a little difficult to say, Li Siwen also found some clues, but did not continue to ask, because he knew very well that he could not interfere and could not play a decisive role in some things.
On July 16th, Li Siwen and his entourage arrived in Pengcheng, and met with the leaders of various departments in Pengcheng on the same day.
On July 17, Li Siwen convened a decision-making meeting with the senior management of Datang Technology, at which Li Siwen clarified the company's future direction, the two most important of which are communication technology and Internet technology, and then Li Siwen listened to Zhao Zilong's report.
"Boss, now our TV production line has been integrated, except for retaining a high-end production line, the rest of the production line is all transferred to the development of computer displays, we fully cooperate with the Japanese technicians according to your requirements." Zhao Zilong had already gotten rid of the casual and leisurely appearance of the year, and his words were extremely serious.
Li Siwen nodded, looked at Gao Jun, the head of the technical department, and asked, "Gao Jun, is there a problem with the technology?" ”
"CRT technology has long been mature, there is no problem at all for the production of computer monitors, and it is even much easier than the production of televisions, and several technicians from Japan are also very powerful, just ......" Gao Jun paused.
"Just what?" Li Siwen asked.
Gao Jun cried and laughed for a while and did not speak, while Chang Hai said on the side: "Brother Wen, those technicians from Japan are arrogant, thinking that the CRT technology is relatively backward, and they have no place here." ”
Li Siwen smiled lightly after hearing this, nodded and said, "It's really a bit overkill to let those people who are engaged in liquid crystal technology come here." ”
"Yes, they have put forward their opinions to me, hoping that we can use the funds for technological innovation, try to invest a lot in liquid crystal technology, and it seems that they also mentioned a plasma screen technology, saying that the competition for plasma technology on the Japanese side has entered a white heat." Chang Hai said.
"I see, let's do it, you go and call those technicians to my office after the meeting, and I'll talk to them." After Li Siwen finished speaking, he looked at the director of the marketing department and asked, "How is the national computer market?" ”
"According to the statistics of the first half of this year, the sales of computers in China reached one million units, and the annual sales are expected to exceed two million units, Liansheng Group accounts for about 10 percent, our Datang accounts for 0.8 percent, and the remaining 89 percent are all imported brands, but from the perspective of brand sales alone, Liansheng is expected to win this year's championship." After the director finished speaking, Chang Hai followed: "Although our computer has caused a certain amount of pressure on Liansheng, it has not yet played an impactful role, after all, now the computer is still a valuable product mainly in government procurement, and Liansheng has an absolute advantage in this regard." ”
"What are the prices of computers in the market right now?" Li Siwen asked.
"If it's a Pentium generation processor, plus 8MB of RAM, 1GB of hard drive, and 1 megabyte of video memory...... If all the imports are imported, the cost price is 8,000, and if you count the costs of market operation, transportation management, labor, etc., it should be about 8,005, and the market can sell for 95000 to 10,000.
If it is a Pentium II processor, the market price is as low as 12,000, and it can even be sold for 20,000 if it is higher. Gao Jun said.
"What alternative parts can we produce at Datang?" Li Siwen asked.
"Displays, power supplies, motherboards, optical drives, these are all relatively mature technologies of our Datang, and the rest are basically imported." Gao Jundao.
"If we try to use our own accessories and domestic accessories on the premise of ensuring quality, can the price drop by 30%?"
"It's impossible, twenty percent at most." Gao Jun directly denied it.
"Twenty percent, that is to say, the cost price is six thousand eight, and our Datang now has a complete sales channel, which can also save a lot of expenses." Li Siwen touched his chin: "In this way, the Propaganda Department will start to place computer advertisements tomorrow, and the price is set at 6,588." ”
Li Siwen said a word, directly cut the price of more than 9,000 computers on the market to more than 6,000, this strength can be said to be unprecedented, although many executives were surprised, but no one dared to raise objections, until after the dissolution of the meeting, Chang Hai, who walked beside Li Siwen, whispered: "Brother Wen, your knife is cut on the main artery, not to mention making money, every time we sell a computer, we will lose at least five or six hundred!" Just cut off the loss-making color TV, and now it has fallen into the pit of the computer, will it cause some executives to be dissatisfied? ”
"What? Afraid that I will give them less year-end bonuses? Li Siwen raised the corner of his eyes: "If you have an opinion, let him come to me." ”
Chang Hai swallowed and spat, nodded and said, "Got it." ”
"I don't care about others, as long as a few of your backbones stand by my side, the market is unpredictable, we must tense our nerves to move forward, if we want to survive, we must consider what the market needs, not what makes money." Li Siwen took a deep breath: "I haven't been here all the year round, I need you to convey your thoughts, don't let me down." ”
"Brother Wen, I understand." Chang Hai snorted.
"Go and call those technicians from Japan to the cafeteria, I happened to have a mouthful of food." After Li Siwen finished arranging, he walked to the cafeteria.
At the subsequent dinner table, Li Siwen received several Japanese technicians, discussed the future trend of science and technology, and promised that several people would conduct research on liquid crystal technology in China as soon as possible.
On July 20, several large newspapers in China almost simultaneously published the news of Datang Computer's price reduction, and the slogan that the computer entered thousands of households was completely shouted.
As the only domestic competitor in the computer market, Liu Zhonglie seems to have suffered a bolt from the blue.
On August 1, at the headquarters of Beijing Normal Liansheng, Yang Qingfeng had just finished a department meeting and hurried to Liu Zhonglie's office.
"Liu Dong, Li Siwen's computer didn't even warm up this time, and it began to be sold in major chain stores after the advertisement came out, I heard that the sales volume has continued to rise in recent days, and because his price is really cheap, many units that have signed a subscription contract with us have broken the contract." Yang Qingfeng said sadly.
"Don't these people know that there are no good goods when they are cheap?" Liu Zhong slammed the table angrily.
"But it's too cheap." Yang Qingfeng was a little helpless: "This is forcing us to fight a price war!" ”