"Ding Dong!"

“Hello！ Thomas, how is your work today? At the door of the luxurious and spacious elevator, a man with a back in a straight suit walked past the elevator lady and said hello to his colleagues with full of energy.

Thomas, who was questioned by him, leaned weakly on the handrail of the elevator, his face was the color of pig liver.

"It's terrible, Johan, if I don't get a good sales performance next month, I may be killed!"

He loosened his tie, feeling that this cramped space made him breathless, and he still felt that the elevator was full of ventilation when he first joined the company!

Jovan pouted and made a funny look at Thomas.

Thomas is responsible for the company's baked bean brand. When it first went public, sales were booming, and he was the most showy guy in the company.

But now...... As more and more new brands enter the market, sales of this expensive and traditional-tasting baked bean have been declining, and if it continues, he, the person in charge, will inevitably be harshly reprimanded by the board of directors.

Jovan gloated a little over Thomas's ugly face through the polished, even reflective, golden corrugated walls.

It's just that his mouth is still comforting: "It's okay, Thomas, haven't you already opened the advertising tender?" I'm sure I'll find a creative company that's good enough to save sales? ”

After saying that, he pursed his mouth and smiled silently, obviously he didn't believe it.

Thomas didn't reply, just looked up at the floor monitor on the elevator.

30、29、28……

For the first time, he felt that the elevator was so slow that it was like going from heaven to hell.

“FXXK！” Thomas couldn't help but curse and unbuttoned his suit one by one.

The elevator is still going down.

21、20…… 15、14…… 2、1。

"Ding Dong!"

Thomas quickly stepped out of the elevator, and Jovan behind him hurriedly followed, and the two of them walked down the high steps together.

"Thomas, there's no need to be so impatient, I'm sure the board will understand you, after all, you've done so well."

Jovan's words hit Thomas's sore spot even more: "yes, I did that well before!" Now it's getting worse and worse! Am I already unable to keep up with this market! FXXK！ ”

"That's not what I meant, you know."

"The glory of the past doesn't matter, Jovan, no one knows better than us! If you don't do well, you have to give up your position to someone else! That's what the company has always done! So I have to figure it out! ”

Finally after walking the long steps, Thomas took out his car keys, rang his car, and waited at the traffic light to cross the road.

The next moment, I suddenly heard the advertising slogan on the big screen in the square next to me.

"Supreme Idea, the top creative supplier in the United States!"

"What's that?" Attracted by the slogan, Thomas and Jovan looked up and saw an interesting ad playing on the screen.

I saw a blonde girl in a light blue workplace skirt and black silk suit, outlining the curves of her body to the fullest, holding a whip, like a stop-motion animation, pointing at the center of the screen one by one, her appearance was outstanding, full of enthusiastic smile, and she looked very sexy.

In the center of the picture, there is an anime-style television with the advertising slogan written on the TV screen.

After the advertising slogan appeared, a string of phone numbers appeared, which stayed for two seconds.

Two seconds later, the animation then changed, and another billboard slowly appeared, still with the slogan and phone number still written on it.

"Supreme Idea, the top creative supplier in the United States!" The sweet voice of the advertising slogan sounded again.

But that's not the end of it, three seconds later, the screen changes again, a magazine appears, and the advertising slogan is written on it.

At the same time, the advertising slogan sounded for the third time: "Supreme Creativity, the top creative supplier in the United States!" ”

When the ad disappeared from the screen, Thomas was still recalling the words inside, and Jovan was already whistling.

"This chick is so nice, I want to call and ask for her contact information. Thomas, what do you think...... Well? ”

Jovan noticed that Thomas was a little stunned, as if he was thinking about something.

"What's wrong?" Jowan wondered.

Thomas looked back at him: "Do you think the idea of this company will work?" ”

Jovan thought for a moment and laughed, "Come on, Thomas! I hadn't even heard of the name of the supreme idea, it must be a new company, how could such a chick meet the requirements of our company. ”

"But don't you remember it now?" Thomas decisively captures the core of this advertisement.

"That's not bad if you say that." Jovan frowned, but he still thought it was just a fluke: "But I think it's a trick, Thomas, you'll remember something three times." ”

"But I'm not going to watch anything three times!" The more Thomas thought about it, the more he felt that the ad was not to be underestimated, and he looked up to see many of the company's top executives standing on the side of the road after work, their heads also looking up at the screen.

It's clear that the highest idea is here to be seen by them.

And also used a beautiful woman as a bait, try to ask which man will not look twice when he sees the girl, himself and Jovan are the best examples!

Even the background used in their advertising creatives, such as television, magazines, and billboards, covers all advertising channels.

It shows that every link of this advertisement is designed, one ring after another, simple and delicate but not simple.

So what if this form is used in the canned baked beans that you are responsible for?

Thomas clenched his fists with some excitement: "No problem, no problem at all!" ”

"Thomas, have you really made up your mind? I don't think even if they come, they won't be able to compete with other companies. ”

Jovan spread his hands and expressed his concern.

"Then we'll have to let them try...... Thomas and Jovan walked across the sidewalk, but instead of looking for their car, they stood under the big screen and waited for the most creative ad to appear again.

"Okay, okay, but I think this company is just playing tricks, they don't have any decent advertising slogans at all, it's too straightforward. Do you want them to say three sentences about the top baked beans in the United States, come on, this is simply lazy! ”

However, even if Jovan tried to dissuade him, Thomas did not listen, took his mobile phone and wrote down the number after the ad was broadcast again, and then got in the car and left the company.

At the same time, in the conference room of Ogilvy & Mather, a veteran top advertising agency in New York, which was founded in 1948 and is known as the cradle of advertising people, advertising planners and executives are also discussing this brainwashing advertisement with the highest creativity.