"Let's talk about it, what do you think of this advertisement?" Vinod, the CEO of Ogilvy Advertising, folded his hands on the table and looked at the other executives and advertising planners.

"I think it's great, it's direct, it's brilliant. If I were one of those bosses or executives, I would at least write down the name when I passed by. Lacey, an executive with short hair sitting on the left, complimented.

But then Maz, a middle-aged executive sitting on the right side with a triangular eye, retorted: "I think it's just a trick, and it has no reference value, is it a creative idea to repeat the company's name three times?" They're tarnishing creativity! ”

"But you have to admit that it works! Advertising is for the sake of performance! Lacey refuted his words.

Not to be outdone, Maz replied: "Advertising should serve the brand concept!" Advertisements that don't express the brand are all shit, they can't be kept, and they won't be remembered! ”

"So we just rely on the brand concept to convince customers?" Lacey's voice grew louder.

Maz also slapped the table and shot back: "Don't forget the foundation of our Ogilvy advertising, 'unless your advertising is built on great ideas, it is like a ship sailing at night, unnoticed', we have not survived on cheap ideas for so many years, David Ogilvy said that extraordinary creativity is the code of the advertising industry!" ”

David Ogilvy was the founder of Ogilvy Advertising and one of the top advertising gurus of his time, and the employees of Ogilvy Advertising have always admired what he said.

When Maz offered him, the room fell silent.

However, Lacey is not to be outdone: "Innovation is encouraged, change is our source of life, and stagnation is the death knell for us, which is also what David Ogilvy said." ”

Vinod rubbed his eyebrows, feeling a little headache, since the young man led by Lacey joined the company, he had a conflict with Maz's faction, and the two sides had many quarrels over advertising creativity, which made him a little upset.

However, Maz and Lacey are right, whether it is the advertising effect or the brand concept, they must adhere to it, but which one to focus on, it is up to everyone.

There was no way, and Vinod, who had made up his mind to hold separate meetings in the future, clapped his hands: "Okay, since everyone has mixed opinions on this advertisement, let's take a look again, I believe that the next advertisement of this company will appear in front of our eyes." ”

When the meeting was dismissed, Maz returned to his office, sitting in his chair with a serious expression.

The advertising planner on the opposite side asked in a low voice: "Boss, how are we going to do our latest razor advertisement, and in what direction?" ”

"Learn how creative advertising is supreme." Maz replied casually, but received no answer, and he looked up to find the bald advertising planner looking at him in surprise.

"Look what I do! Shit, why not use it when you have a new creative form? ”

"Yes...... But I didn't think you liked ......."

Maz pouted: "I don't like it, but so what?" The client likes it, and it's very simple for us, we don't have to think of an idea, just write a slogan and put it three times. It's simple, but it's brainwashing! ”

"And you don't need it, that woman Lacey will also use it, what if you grab customers with us when the time comes?"

Speaking of this, he emphasized again: "But remember, it can't be exactly the same, don't let Lacey's stinky pool catch us!" ”

"Okay, I got it!" The bald advertising planner is walking on thin ice and nodding his head.

"Alright, you go get busy." After the others left, Maz took out his gold file and sharpened his nails: "Supreme Creativity...... Call...... It's kind of interesting. ”

At the same time, the customer service ladies of the Supreme Creative Advertising Agency have already talked about it.

"Hey, hello sir, this is the supreme idea."

"If you have a creative need for advertising, what if you want to leave your company name and phone number? What's your name, James...... What a handsome name! ”

"Me? My name is Cindy, I'm sorry, I may not be able to accept your invitation, so I might as well ...... Are you coming to the company? ”

"Is your company a manufacturer of wipers? So can I know how much money you're going to spend on the idea? ”

"One hundred thousand dollars, yes, sir. Because the company has a lot of calls now, we will reply to you after the evaluation, thank you for your call. ”

Looking at this hot scene, Jimmy and Don De glanced at each other, and then smiled.

"I didn't expect you to have this kind of customer service skills." Don De praised.

Jimmy shook his head: "No, I haven't trained, I just told them to get some basic information about the client, and let them do the rest." ”

"yes, it worked pretty well."

As soon as Tang De finished speaking, he saw a girl next to him biting her lip and snorting into the phone.

"No...... How could you possibly call Dick? I'm not called ......."

"Well, it's up to you, Dick, Dick. But can you tell me the name and size of your company...... I just want to find out. ”

"The lighting industry, thirty people, oh, you ask if you want to see you, of course, of course, I want to meet Dick."

"After we meet...... What do you say, Dick. ”

"Uh-huh, mua, love you, Dick."

The corners of Donde's mouth couldn't help twitching a few times, and he glanced at Jimmy again.

Jimmy spread his hands and said embarrassedly, "Well, Donde, you know, I didn't teach them to say that." ”

"Immediately find a professional customer service to come over and give them a good class in the evening! Don't let people think we're a bitch nest for our supreme creatives. ”

On the night that Tang De gave the order, the ten customer service ladies received professional training, and finally avoided the risk of being approached by the company's senior wives in advance.

And three days later, when the advertising effect gradually weakened, Tang De also got a list.

The above are the largest companies in each industry that have made consultation calls and left information.

This is also what Tang De specially requested, their highest creativity is only to be high-end customers, not low-end customers.

On the one hand, Tang De himself doesn't have so much energy, and he doesn't want to tie himself to the company.

On the other hand, low-end customers are thankless and tend to ask for a lot and pay very little.

To put it simply, it's not good enough.

He would rather run an advertising campaign than waste time revising his creative with those clients.

So after screening a large number of companies, only seven remained in front of him in the end.

And there is only one that has an urgent advertising need in the near future.

Canned baked beans from Jia's.

This is a local American food brand, and their baked bean products were once popular in the United States, but now, because of the old flavor, sales have been declining year after year.

Donde knew about this can, and Carmela often bought it, because she used to say that it was the taste of the past.

However, in Tang De's view, blindly sticking to the old ways will only make the product passive, and baked beans are not Coca-Cola, and no one will want to eat one flavor all the time.

But if he is in charge of the advertising creative, it is another way of saying, because he happens to know a classic idea that is just right for this Jia's baked bean can.