When Thomas, in a suit and leather shoes, arrives at the door of Supreme Creative Advertising, the first thing he feels is a passion that is completely different from the company's repressed style.

"Hello, Mr. Thomas, I'm Cindy, please come in!" Cindy, with long red hair and a gentle appearance, reached out to take his briefcase and led him into the office area with a smile on her face.

The decoration of the office area is simple and fresh, there is no overly dark color scheme, and it is mainly warm colors, which looks very eye-catching.

As he walked, Thomas couldn't help but touch his lips as he looked at Cindy's twisted hips and slender swan neck behind his back.

And when passing by the area of the customer service lady, he couldn't take his eyes off it.

The girls wore uniform uniforms, beautiful makeup and hair, and charming figures. Some are answering the phone, some are tidying up in their makeup mirror, and some are laughing and chatting.

Seeing that there were customers coming from the company, they didn't lower their heads like ostriches, but threw several winks at Thomas, making his legs involuntarily soften.

It wasn't until he went up to the second floor and saw Don De and Jimmy, who had been waiting for a long time, that he straightened his back again and returned to his previous posture.

"Hello, I'm the person in charge of the Jia's canned baked beans, Thomas."

"Hello, Mr. Thomas. I'm Jimmy, the advertising manager of Supreme Creative, and this is Mr. Donde, the founder of Supreme Creative. ”

"Hello, Mr. Thomas."

Don and Jimmy sat down after Thomas sat down, and before they could speak, Cayden walked in through the door, crouched down and placed coffee and tea in front of the three of them.

Thomas looked at the blonde and blue-eyed appearance, and suddenly said in surprise: "You are the one in the advertisement?" ”

"That's right, sir, my name is Kayden." Kayden smiled and nodded, sweet.

"You're so pretty." Thomas's gaze lingered on her.

"Thank you for the compliment." Cayden blinked, got up and left.

When the door closed, Thomas turned his head to look at Don De and said in a mocking tone: "If I hadn't seen your advertisement, I would really think that you are a modeling agency." ”

Don De smiled, "It's all Jimmy's work." ”

Jimmy shrugged, "I just did what I was supposed to do." ”

"But, with all due respect, I don't seem to see any other staff in your company, do you only have customer service and actors here?" Thomas feels that Supreme Creativity is a bit like a leather bag company, and now all he can see is a glamorous appearance.

Tang De nodded: "I know your doubts, but in fact, our company doesn't need so much advertising planning, just me." ”

"You're alone?" Thomas couldn't believe that there was a constant stream of new ideas in the advertising industry, where many people only had a few years of highlights, followed by endless repeating themselves.

"And me." Jimmy chimed in.

"Well, I don't want to worry about that now, since you say you're the top creative provider in the country, are there any cases?" Thomas came this time to see the strength of the Supreme Creative Advertising Agency, anyway, it seems that there is nothing to make him feel at ease except for the customer service ladies who are very eye-catching.

But soon, as Jimmy told the advertising case that Donde had done, Thomas's eyes lit up.

"Domino's, Persian soda, Taler sandwich biscuits, Heinz ketchup, it's all your handiwork!" As practitioners in the food industry, they are also very keen on these advertisements that have increased the sales of the brand, especially Heinz ketchup.

The market share has doubled because of the advertising slogan "the only real ketchup", which has even been regarded as a classic advertising phrase this year by major advertising companies.

It's just that after everyone investigated, they found out that this advertisement came from a small and unknown company, Lion Advertisement.

And since Heinz ketchup, the company hasn't come up with amazing advertising works, so everyone's attention to it has dropped a lot.

Thomas didn't expect that it was because Donde and Jimmy left the lion commercial, which caused them to fall silent.

"That's right, I'm out on my own now." After explaining, Don and Thomas continued: "So you can rest assured that we have a well-established idea for the Jia's baked bean can. ”

"Including slogans and shooting formats?" Thomas probed.

"Of course, all of them." Don replied confidently.

"Okay, but I really don't have time to listen today." Thomas looked at his watch: "I have to attend a meeting of the company's directors next, and the time is urgent, so I can only pick and choose the key points." If you can come up with a stunning enough advertising message, two hundred thousand dollars! If you can convince the directors to get creative, add another $200,000! ”

"And if your creativity can really save our canned baked beans, believe me, I can bring you the advertisements of the entire Jia Group!"

"But correspondingly, our advertising campaign this time is very strict, Ogilvy Advertising will also participate, everything depends on strength, even if you bring that customer service lady Cayden over...... So I want you to be cautious, I don't have to choose you. ”

"Of course, in the advertising industry, creativity is king!" Don and Jimmy nodded at the same time.

Thomas took a deep breath and planned to give Supreme Creative a chance to join the campaign temporarily.

After he left, Jimmy said worriedly: "Although I haven't been in the advertising industry for a long time, I've heard the name of Ogilvy, and Maroni's guy is almost going to blow this company to the sky, I heard that it is full of well-known creative planners in the industry, and each one, I mean each one has more than ten years of experience." ”

Although Jimmy trusts Donde very much, in front of these professionals, the two of them are like two dirt buns, and there is nothing to praise at all.

Even with the endorsement of Heinz ketchup's advertisement, Ogilvy has been established for so many years, and countless companies have saved life with advertising, and countless small and medium-sized companies have rushed to find them to advertise, but they can only eat closed-door soup.

Only a group enterprise like Jiashi deserves their attention.

And this time they actually faced up with the industry leader? Are you kidding!

"So what? Jimmy. Tang De picked up the black tea and took a sip: "We must strategically despise the enemy." ”

"What do you mean?" Jimmy didn't understand that.

"That means that no matter who they are, they don't need to be taken seriously when it comes to creative, because the highest creativity is the best."

Tang De's face was expressionless, as if this sentence was his true thoughts.

After listening to this, Jimmy slowly nodded his chin: "yes, that's right. Do you know what I admire most about you? Donde, that's your damn self-confidence! Yes, what about Ogilvy? Kill them! ”

"But now I'm giving you a task, to find out who is the advertising planner sent by Ogilvy this time? What projects have been done before, I believe that such a large company, there should be a lot of news circulating, and it is not difficult to check. ”

Jimmy's expression was stunned: "Wait, wait!" Isn't it to despise them? ”

Tang De turned his head to look at him and smiled: "Of course, but there is a next paragraph in this sentence, we must despise the enemy strategically, and we must also pay attention to the opponent tactically, at least we must know the general strategy of the other party, so that we can deal with it, right?" ”