Before the campaign for the Chiats baked canned beans campaign, Don got Jimmy's findings.

Ogilvy sent a well-known advertising planner this time, Ole Moss. He has masterminded many advertising proposals for bankrupt companies, worked for PepsiCo and United Airlines, and is well-known in New York.

And his ideas are very solid, all according to the positioning of the product itself, Tang De read the advertising slogan he wrote, and immediately noticed that this is a strong competitor.

Because of the daily food positioning of baked canned beans, basically the only selling point is the taste, so in this advertising campaign, everyone must work it.

So Don drew a few pictures by hand overnight, and asked Jimmy to prepare some materials, and on the day of the advertising campaign, the two of them took Kayden straight to the Jiashi Building.

Led by the receptionist, they walked into the conference room to wait, and at this time several representatives of advertising agencies were seated inside.

There was a nameplate in front of each table, and Don glanced at it, both the IPG advertising agencies he had seen last time, and some advertising agencies that he was not familiar with.

Of course, the Ogilvy ad was naturally among them, and it was in the front row, and the white-haired Ole Moss was sitting in a chair and watching the information.

And when Tang De and the others sat behind the supreme creative sign, the others immediately looked away.

Obviously, they were also curious about the company that made the brainwashing ad.

It's just that after seeing Kaiden, the eyes of the men present obviously stopped for a moment.

After looking at each other with eyes, no one spoke, everyone sat quietly in their places and looked through the information, closing their eyes and recuperating.

This time the campaign was very different from the previous ones, and Thomas and the others planned to determine the ownership of the ad on the spot, because they couldn't wait, and the canned baked beans of Chiats couldn't wait.

If a $400,000 idea can't save the brand, the brand will soon be abandoned by the company.

So Thomas is under a lot of pressure right now.

Ten minutes later, the receptionist came in and shouted, "Everyone, please come with me." “

Everyone got up one after another, followed the receptionist to the door of the president's office, and sat down one by one.

"Ogilvy Advertising, Mr. Ole Moss, it's time for your preaching, trouble here." The reception staff smiled and politely invited Ogilvy Advertising to be the first to enter the office.

"Yes, ma'am." Ole Moss stood up with a gentlemanly demeanor, his hair was white but he didn't look old, and it must have been due to some kind of illness that caused his appearance.

And when he walked in with his team, everyone's hearts lifted.

Jimmy and Kayden did the same, but Jimmy chose to keep tapping the ground with the heel of his leather shoes to relieve the tension, while Cayden stood behind Don De, reaching out and squeezing his shoulder with a tender hand.

She wanted to make Tang De more relaxed, but after getting started, she found that Tang De was unusually relaxed, as if he didn't feel nervous at all.

So she didn't speak, just kneading silently.

This move made the representatives of other advertising agencies a little hot after seeing it, why do you bring a beautiful girl to massage yourself, and you can only sit on the cold bench and wait.

Damn it! Is this the young master of any family?

But soon everyone lost the heart to express their indignation at Donde, because there was a sudden round of applause in the office, as if Ole Moss had used his unique creativity to convince Thomas and the executives of Jia's company collectively.

This undoubtedly increased the pressure on everyone's hearts, and Jimmy couldn't help but curse: "SHXT!" ”

But only Tang De still closed his eyes and rested on Kaiden's bulging chest, as if to relieve his pressure, but only Kaiden himself knew that the muscles on Tang De's body were not tense at all, and he had always maintained a relaxed state.

It was as if Ole Moss had succeeded in convincing Jia's company, he would have been able to turn the situation around.

Of course, it can also be said that Tang De has given up the competition with Ogilvy Advertising.

But Cayden felt that Tang De would not give up, whether it was daily contact or observation during shooting, he found that his boss had self-confidence and control that were far beyond ordinary people, and he was ambitious, and he would not give up his goal for the slightest difficulty.

Maybe the boss has a way to solve the situation in front of him?

Regardless of what Cayden thought, the others were indeed a little depressed, and even their waists relaxed a lot, and some simply went out to smoke.

A short time later, Ole Moss's team walked out of the office, and Thomas personally greeted him, shaking hands with him and looking happy to work together.

This has added to the anxiety of other companies, although Jiashi did not say that it has been confirmed, but from all indications, Ogilvy has already won the game.

Then I went into three companies in a row, but there was no applause in the office, only silence.

Until the reception staff showed up again: "Supreme Creative, it's your turn." ”

"Let's go." Jimmy was the first to get up, and Donde opened his eyes, pulled his tie, and led the two into the office.

In the office, the atmosphere was a little noisy, Thomas and Jia's senior executives were sitting on the sofa, except for Thomas, everyone else was talking to each other and didn't know what to say.

I can vaguely hear the words Ogilvy, classic taste, and mother's taste.

Tang De ignored the sparse voices, but directly put the stack of papers in his hand on the shelf, and then waited for Jimmy to sit down, and said, "Please be quiet." ”

"Huh?" Several of the senior executives who spoke were stunned, feeling as if they were back in class.

Only Thomas raised an eyebrow and said, "Everyone, be quiet, let's listen to the ideas of the Supreme Idea." ”

"What else is there to hear, I think Ogilvy has won the game......" someone muttered quietly, and then closed his mouth at the signal of the person next to him.

When Tang De heard this, he didn't get angry, but smiled: "I know that the creative of Ogilvy's advertising should be very good and make you feel excited." But in the advertising industry, there is never a shortage of better ideas, so why don't you empty your mind and listen to new ideas? ”

Thomas nodded: "You're right, Donde, so...... Let's go. ”

"Okay, so let's start with a scene, a scene where a mother and child eat......"

The reason why Tang De is so sure is, of course, because his creativity fits the selling point of Jia's canned baked beans, and it is interesting enough, amazing enough, and eye-catching enough.

Thanks to Heinz, the idea was used for their products in the future, and as soon as it was broadcast on TV, both the company and the audience praised it.

After Tang De's improvement, this idea has become more suitable for Jia's baked beans.