However, it was different from what Ning Yuan imagined.

Gao Huaijun, as the management of an electronic technology company in later generations, did not commit the traditional trilogy of setting prices first, then increasing prices to traditional channel providers, and finally going public no matter what consumers think.

Instead, marketing comes first, and the price is determined after finding out how acceptable the market is.

Gao Huaijun took the lead and took Ning Yuan together to run the college market!

"Mr. Gao, are you sure we want to run the market like this? We have established cooperative relations with many department stores and supermarkets, and we can sell goods normally if we give them this thing! ”

"We don't have to run this college market, right?"

The weather was getting hotter and hotter, so Ning Yuan bought two bottles of soda and drank them together on the side of the road.

He was actually a little incomprehensible.

Plus, it's hot on this day, and people really can't catch it!

They just visited some part-time student leaders of Jiankang Forestry University who will sell on campus every day, collect their opinions on this portable electric fan, and at the same time, develop them and become a direct offline product.

In 04 years, there are few offline push and worship work, and regular supermarkets and department stores are their core sales channels.

And in this era, it is not popular to run the market, basically sitting at home and waiting for customers to come to the door, and most of their existing sales channels are slowly accumulated.

"If it's just a regular sale, it's no problem to do that."

"But we want to sell well, and we want to sell hot before the copycat products come out, and this will not work!"

"Now for this small portable fan, we need to find our own KOC, that is, the key opinion consumer, which is very critical for the rapid word-of-mouth fermentation of this product!"

"Who are our core consumers? We need to know this in our heads! It's a young person aged 18-30, to be precise, a young woman at the core level of 18-25 years old! And where is this group of people highly concentrated? It's a university! Word of mouth spreads the fastest in colleges and universities! Then, we need to accurately find people in colleges and universities who can take the initiative to spread our products! This group of people is these part-time students that we look down on. ”

"If this product is just a conventional way, then after the competitor gets our product, it is estimated that the copycat will come out directly without waiting for our word-of-mouth fermentation to be completed, so how can we make a lot of money? Only spreading, extremely fast spreading, is the key to this product to make a time difference and make a fortune! ”

"Uncle Ning, you have to understand."

"From a communication perspective, results-oriented requires packaging attribution analysis, so as to integrate the industry's short-term and fast actions. The life cycle of this small handheld fan is very short, but we need it to feed back the value of the campaign to achieve quantitative results, which requires us to achieve structure through product differentiation and convenience. At this time, qualitative and quantitative measures require us to use stimulation play in the critical path to achieve the multiplexing effect. At the same time, we must strengthen cognition as a closed-loop to empower products at the top-level design level, and improve logic as the judging criteria for this narrow blue ocean track. The highlight of our approach is awareness, and the advantage is piloting. After doing every action, in the end-to-end section, we need to review the entire rapid response and build a good speech to empower the information barrier. ”

Gao Huaijun was stunned by Ning Yuan, on the table and chair next to the cold drink shop, instilling some of his product cognition and understanding of future marketing.

Of course, by the way, he didn't know how to be strong, and strengthened his casual pretending ratio in Ning Yuan's heart!

However, he clearly underestimated the impact of these words on the people of this era.

Ning Yuan, even the bored beverage shop owner on the side, looked at Gao Huaijun with a shocked expression.

Ning Yuan looked at him, his eyes changed!

He was fine at first, and he could barely understand it, but in the end, he knew every word, but when he connected it, he didn't understand a word.

This, is it really that good to go to college?

However, many of the leaders of those supermarkets and department stores are college graduates, and even some of them are graduates of famous universities, and Ning Yuan has not chatted with them.

Compared to Gao Huaijun, this is not as good as he said!

"This... Mr. Gao, Lao Ning, I have also been working for a long time, I didn't understand this, please can you translate it from Chinese to Chinese, translate it... Ning Yuan licked his chapped lips and said curtly.

For Gao Huaijun now, he has completely lost the feeling of looking at a hairy guy at the beginning.

An old (river crab) can't understand the words of the hairy guy, it's not a shame!

Gao Huaijun smiled and didn't reply to him.

Sometimes, the boss needs to create a sense of mystery.

The goal to be achieved now is that Ning Yuan let go of the burden in his heart, face the difficulties with him, and take the universities in Jiankang and Hangzhou as the core, so that this group of college students can become the core flashpoint of this meteor product!

After more than half a month of hard work, Gao Huaijun and Ning Yuan together ran through Jiankang and Hangzhou, a total of more than 50 colleges and universities, a total of more than 150 part-time student leaders.

The two of them, basically, wore out two pairs of shoes per person.

Ning Yuan also didn't expect that a young man in his early 20s would be so able to endure hardships.

You must know that he Ning Yuan, an old fritter in the workplace, almost didn't withstand it!

These more than 50 colleges and universities are basically led by Gao Huaijun!

You know, most college students at this age don't know what the meaning of work is.

Finally, all the existing offline channels have also been sorted out, and some agents who have not been zoned have been newly added, all of which are small agents with Modu, Hangzhou, and Jiankang as the core.

Everything is ready to go!

。。。。。。

The young Abin's name is He Bin, and he is a native of Canton, so his friends often call him Abin.

Abin's high school grades were very good and he was admitted to Jiankang University.

Abin, who is in his third year, is quite nervous, so he found a part-time student leader who is well-known in Jiankang University, Brother Niu, and found a part-time job.

Due to the high mobility and arbitrariness of college students' part-time jobs, he successfully found a job selling small commodities with Brother Aniu.

However, this job does not require much professionalism, but it does require a high level of face and mouth.

Therefore, he needs to go deep into the self-study classrooms in each teaching building and each student dormitory to promote and increase the opportunity for face-to-face contact with customers as much as possible.

The next day, Brother Niu personally led the team and took three boys to the boys' dormitory to promote it.

Among them, including the new Abin!

The product promoted is the hand-held small fan of Hillhouse Electric Factory!

It's already the beginning of May, and the weather is getting hotter and hotter, Brother Niu feels that this little thing can definitely become a popular product for the university!

Final exams are just over a month away, and every study hall is packed.

However, some classrooms in the university are backward in terms of equipment, and there are no electric fans in many places.

"I know that many of you used to be small-town homemakers in your respective schools, and you are all excellent children in the eyes of others, and there are various reasons for coming to me to work part-time. But rest assured, I am a very practical person, in my place, not only can I exercise everyone's social level, but also earn some pocket money to spend, buy some small gifts for my girlfriend, and buy myself a mobile phone. ”

"Everyone, do you have confidence?"

"Yes!"

When Abin heard this, he was a little excited.

Brother, he is also a person who can make money!

After motivating this group of people, Brother Niu briefly trained his communication skills, and then took them and began to conduct indiscriminate "sweeping" from dormitory to dormitory.

That is, the most common sweeping in marketing!

Abin, assigned to the third floor of this dormitory building...