"The ad will start in a prehistoric cave where a mother is cooking beans for her son with messy hair, all dressed in the fur of wild beasts, primitives."

Don De opened his mouth to explain the first picture, and behind him, Cayden lifted the white cloth, revealing the hand-painted drawings of Donde, as he said, only more figurative.

After waiting a few seconds, Donde continued: "Then there was a Greek mother in a robe and her sheep herding baby, still boiling beans, in the wooden house. ”

Kayden flipped through the animation paper and showed it to everyone.

"After that came Cleopatra and her little prince, cooking beans in the palace."

Then there's the Queen of the Plains and her little boy...... "The Queen of the Plains refers to the female pioneers of America who had a very important role to play when the continent was first pioneered.

"Further back, through the '80s, '90s. Until modern times, in an ordinary kitchen, the mother took out a pot of beans, and the child helped scoop them out, and the two of them ate beans together, looking at each other and smiling. ”

Donde said this, but did not finish, but continued to let Kayden turn the page.

Thomas: Their curiosity was also fully aroused at this time, and all their thoughts moved with Donde's narration.

So the next moment they saw a moon on the new paper.

Tang De no longer sells guanzi: "After that, from the modern to the future, in the kitchen of the moon, you can see the earth through the window. People were dressed in futuristic clothes, there was a peculiar bowl on the table, and a little child took off his space cap and ate happily. ”

"Wonderful." Thomas's eyebrows were fully raised, and his expression was excited.

"Our lives are too busy now, and we are never idle every day, and we don't even have time to play and chat together. But I think ...... A mother having dinner with her own child will never change in this matter. ”

Donde expressed the source of his idea for this idea, and then concluded: "So I think the advertising slogan should be written like this: Jia's beans, the feeling of never changing." ”

And the moment he finished the slogan, Thomas immediately applauded!

"Brilliant idea, Donde, you didn't disappoint me!" Led by Thomas, the other company executives applauded, but this time they had put aside the Ogilvy advertising idea in their minds and were completely immersed in Donde's idea.

Don smiled and bowed to accept everyone's applause, and Jimmy was also excited, feeling that he had a great hope of winning the advertisement this time.

And Kaiden, who was behind him, simply had starry eyes, thinking that his boss was simply too handsome.

After the applause, Thomas sat back down and said to the executives, "It's embarrassing, now we have two good ideas." ”

The brown-haired man next to him said: "I think this advertising slogan of Supreme Creativity is better, which is very in line with the positioning of our Jiashi baked beans." ”

However, someone immediately retorted: "But the phrase of Ogilvy's advertisement, the classic taste, comes from Jiashi, and it is not inferior to this sentence." ”

"But advertising creativity still depends on the form of expression, doesn't it?" Tang De pretended to be kind and reminded: "A good creative form is the first element to capture the audience." ”

"Don De is right." Thomas frowned, lost in thought, waited for a moment and got up to send Donde out.

"Please wait in the conference room first, we will make a decision as soon as possible."

"No problem."

Don politely said goodbye to them and walked out the door with Jimmy and Kaiden.

In an instant, they saw the complicated eyes of many peers in the waiting area, as if everyone was surprised why the new company of Supreme Creativity could also receive Jia's applause.

Did they come up with something shocking?

Tang De didn't pay much attention to this, and continued to enjoy Kayden's gentle massage after entering the conference room.

Time passed, and the advertising agencies finally ended all the preaching at six o'clock in the evening.

The conference room became a little noisy because of eating and chatting, but fortunately Thomas soon appeared at the door.

"Everyone!" He walked all the way to the front of the conference room, and after nodding to Tang De and Ole Moss, he picked up the card in his hand and said, "Thank you for coming to participate in Jia's advertising campaign today, I believe everyone is very tired, so I won't talk nonsense here." ”

The conference room immediately fell silent, and seeing this, Thomas said: "After listening to the ideas of eight companies, after high-level discussions, we unanimously decided to let this company be responsible for the advertising of Jia's baked beans. ”

Everyone held their breath, and even among the Ogilvy advertising group who felt that they had a chance to win, there were young people who nervously pinched their fingers.

Jimmy, like them, didn't dare to take a breath.

As for other companies, even more so, the eyes never took off the cards in Thomas's hands.

Thomas smiled slightly, and without further delay, said the name of the company.

"They are...... Supreme Creativity! ”

"Huh?"

"Why?"

"Ogilvy actually lost?"

"How is this possible?"

"Is it better to advertise with the highest creativity?"

"It can't be a repetition of three sentences, right?"

For a while, many advertising agencies turned their heads and looked at the pitiful team of three people with the highest creativity, feeling incredulous.

Even the people in the Ogilvy advertising team looked at Donde with an unconvinced expression, except for Ole Moss, who was relatively calm, and may have experienced such moments many times.

But in the advertising industry, creativity is king, and no matter how brilliant and illustrious the old king once was, it will be bleak with the ascension of the new king.

Tang Deqi met all the questioning eyes around him, came to Thomas's side, stretched out his hand and shook him hard.

"Thank you for your trust."

"You deserve it."

With Thomas's final word, the $400,000 battle for advertising dollars has come to an end.

When the three of them walked out of the Jiashi Mansion, Jimmy still felt that he was dreaming.

In the past, I could only get a few thousand dollars to $10,000 for an advertisement in Lion Advertising, but now I just negotiated an advertisement and got a fee of 400,000 yuan?

It's too easy to earn!

But if you think about it, if it weren't for Tang De's creativity, without his large-scale advertising in New York, without his self-confidence and accurate positioning, Jiashi would not have given Supreme Creativity this opportunity at all.

At the end of the day, creativity is king, as Don said.

It was only at this time that Jimmy deeply felt the importance of this sentence.

The three of them walked down the stairs and were about to drive back to the office, when they suddenly saw a simple advertisement playing on a large screen in the square in the distance.

"Gonow, your travel companion!"

A line is repeated three times, and each time it is a picture of a car and a beautiful woman, with oral broadcast.

This is clearly a derivation of the brainwashing ad of Supreme Idea, and there is more than one such advertisement.

"What to use to wash your hair, use Kangnai shampoo, it's easy to use!"

These advertising slogans are like trash talk, repeating the cycle, desperately trying to brainwash the audience in a short period of time.

But in Tang De's opinion, this kind of imitation is too clumsy and does not achieve the desired effect at all.

But Jimmy doesn't think so: "Look! Donde, our ad is on fire! All of New York is imitating us! ”

"yes!" Kaiden laughed and looked at Tang De in amazement, he didn't expect such a simple advertisement to turn into a craze!

"Maybe in the future, more cities and even other countries will imitate us, and there will be many more such things in the future, so there is no need to be surprised." Tang De smiled and put his hands in his pockets: "Let's go, it's time for us to do the next thing." ”