IPG Advertising Creatives.

After a crowd gathered around the round table to watch the commercials on the big screen, Creative Director Higg put his hands on the table and clenched his fists and said in a deep voice: "We're challenged now, Figgs, you speak!" ”

Figgs, the sales representative on the side, said with a serious face: "Since this advertisement exploded, the sales volume of the Jia's baked bean brand has tripled consecutively, and now it has even expanded several product lines. And as far as we know, they have signed an advertising partnership with Supreme Creative for three consecutive years. ”

"In addition to Jiashi, there is also Heinz, and they have also signed a three-year advertising contract with Supreme Creative."

"In other words, the two big cakes in our food advertising business have been taken away by people under our noses!"

Yes, both Heinz and Jiashi were in charge of advertising creative by IPG, but it is clear that they did not do very well, and they did not compete with Ogilvy and Supreme in advertising campaigns.

"But that's not the most deadly thing, the most important thing is that the top companies in the food industry in the United States have begun to take notice of the supreme idea, and there are companies that have expressed their willingness to it. As far as I know, brands such as Dove, KETTLE Chips, Lay's Chips and others have already contacted them. ”

"Where did you get the news, is it from within Supreme Creative?" Ross, the head of food advertising opposite, asked.

His expression was the most unsettling of all, because each name was a project that their company was currently responsible for, and if these brands really chose to work with Supreme Creative, wouldn't they want to drink the Northwest Wind?

So he especially wanted Figgs to give him an affirmative answer.

Unfortunately, Figgs shook his head: "This is all I asked from the commercial teams of various brands, but you know, they are just a microphone at the top, and there is no way to change the decision." So if nothing else, when the cooperation period of these brands reaches the deadline, we will inevitably face fierce competition for the highest ideas. ”

Higg tapped his fingers on the table and made a noise, drawing everyone's attention: "This matter, life and death!" The food industry is the most important sector of our company, and although we have lost some customers before, they tend to only work with each other in a single transaction. But this time it's different! Ross, they signed an annual collaboration with Supreme Creative! ”

"What this means, I don't need to say more, you all know it! It's snatching food from our mouths! Intolerable! ”

"So...... The Board of Directors has decided that everyone in the Food Department will have their year-end bonuses cut in half this year! Listen, if you let Supreme Creative steal another client! I'll cancel your winnings! Let's fuck off! Do you understand! ”

"Yes!"

Higray acted resolutely and directly informed the decision of the top management.

Scratched by his eyes, everyone's nerves tensed, of course, the planners of the food department were like mourning, and the people in other departments gloated on the one hand and had heavy faces on the other.

"Fortunately, Supreme Creativity only grabbed the cake of the food department, otherwise if it were my department, wouldn't my year-end bonus also have to fall?"

The migrant workers present all had this in mind.

Higg looked at the room full of people and felt that the air was about to solidify, so he told them all to leave, leaving Figgs and Ross behind.

"Figgs, the momentum of Supreme Idea has been ferocious lately, and I want you to investigate this company properly! Including its founders, investors, and current size! In addition......"

Higg paused for a moment, lowered his voice and said slowly: "I want to know their movements when I buy them off, and it would be better if I could know their ideas in advance!" ”

"But what are we going to offer, Higg?" Figgs didn't dare to make his own decisions.

"Conditions? Jobs, positions, money, whatever interests him! ”

"No problem, leave it to me." Figgs nodded in agreement.

And after Higg explained these things, he looked at Rose, who was frowning: "I don't care what you do, I only care about this year's performance!" Next customer, you personally on, we can't accept the loss of any more customers! Got it! ”

"Yes, Higg, I will pay close attention to the creative department next, let them carefully study the business philosophy and products of the brand company, and produce advertising plans that meet the needs of customers!"

"That's not the point! Ross, the focus is on new forms! NEW IDEAS! Explode! Got it! It's been a long time since we've had an ad like Jia's! Give me a picture analysis! Learn it! Got it! ”

"Understood, understood!"

Ross walked out of the conference room sweating profusely, straightened his clothes, and returned to his department with a stern expression.

At the same time, the Lion advertising agency.

Apollion and Maroni, as well as two new advertising planners, also saw the ad.

"The highest idea? It's a big name, but it's creative. Maroney took a sip of his coffee and looked at the two young white males in front of him.

"Phoebe, Torion, can you come up with such an idea?"

"I don't think it's difficult." Phoebe's expression was confident, with the momentum of a newborn calf who was not afraid of tigers.

"We can make some small changes to his idea and use it for new customers." Torion looked more rational, wearing glasses like a polytechnic man.

"Very well, then let it go. Recently, the company has received a lot of small and medium-sized customers, and I will give you an equal share of the opportunity, and whoever can do the best will get a bonus of three percent of the entire project. ”

"Understood."

The two young men walked out happily.

Maroney turned to look at Apollion with a flaunting face: "Look, they are the talents that the company needs, not like Donde and Jimmy!" ”

Apollion nodded: "It does look very confident, which is a good thing, and Tang De was also very confident at that time." But are you sure they can come up with a better idea than this? ”

Although his directing level is not very good, he is also an old assistant director who has been immersed in Hollywood for many years, and he can still see what is good, what is bad, and how difficult it is.

Anyway, he couldn't come up with a single image or a single sentence in this advertisement.

There is a feeling that there is nowhere to start in the face of the creativity given by Tang De.

Maroni shrugged: "It doesn't matter, anyway, our current customers are not a big brand like Jiashi, are they?" But Apollion, is that cigarette brand really going to put us in an advertising campaign? ”

"Of course, their person in charge and I are old acquaintances, and I am sure that I will get this opportunity. It's up to you, Maroney. ”

"Don't worry, I'll take Phoebe and Torion to take this ad down."

"That's good, I'm going to work as an assistant director on the crew recently, and I hope to see your success when I come back."

"Of course! Donde: They'll regret leaving this company, I promise! ”