Donde was sitting in the conference room with Jimmy discussing a new project.

"Look, these, these are new customer profiles! Wow! It's so exciting, we fought to become famous! ”

Jimmy couldn't sit still at all, put his butt on Tang De's desk, unbuttoned his shirt, and excitedly showed Tang De the brand company he had contacted in the past two days.

"Well, they're really big names."

Tang De raised his eyebrows, he actually saw Coca-Cola from it, it seems that this Jia's advertisement has indeed aroused the interest of many large companies.

It's a pity that they are only consulting and have not finalized the cooperation.

But it doesn't matter, they proved it with this idea anyway, and as mentioned in the company's slogan, they really do offer some of the best ideas in the United States.

So other companies also want to see if Supreme Creative can save their sluggish products.

But Tang De was not blinded by this kind of vain consultation and information, he threw away a large part of the paper in front of him, leaving only one.

However, contrary to Jimmy's expectations, Tang De actually chose a cigarette brand this time!

"Why? Donde? Why don't we continue to do the food industry? Jimmy didn't expect that Donde's choice would be like this, although the market share of this Time brand cigarette is not low, but since 1964, when the United States released a report on "smoking is harmful to health" and fined the tobacco industry more than $360 billion, the industry has been tightened every year.

So much so that tobacco companies are now very cautious in advertising, and the relationship with agency advertising companies has also become stable, and they will not be easily replaced.

However, Time Cigarettes is an exception, because their family has recently reached the expiration of their agency advertising contract, so they have this advertising campaign.

But Jimmy felt that this was a disguise, and the agency advertising agency must have passed the same level as the top management of the tobacco company, and if the creative gap was not large, they would definitely continue to win the three-year advertising contract.

Seeing that Jimmy was puzzled, Don De picked up the page and explained while reading: "Because we want to expand our business, Jimmy, do you know why companies in other industries don't come to us?" ”

"Why?"

"Because they think the only industry we're good at is food." Don De looked directly at Jimmy: "But we're not, we just happened to catch up with Jia's list." ”

"So we're going to break that impression?" Jimmy frowned, thoughtful.

"That's right, we want to send a signal to the outside world that Supreme Idea is not only good at food, but also good at other categories, as for why cigarettes? Do you think the advertising of the live cigarette market is easy to do? ”

"Of course it's not good! Every time I see an advertisement, it reminds me of my own health! Jimmy saw it through and directly pointed out the disadvantages of advertising this type of product.

"Yes, that's right. Cigarette ads are hard to do, that's why we do them! Tang De slapped the paper on the table: "This is more in line with the concept of supreme creativity, isn't it?" ”

"The nation's top creative provider?" Jimmy repeats the slogan.

Tang De smiled: "That's right, that's it, we dare to do the industry that others don't dare to do, and do it better than everyone else, isn't this the best advertisement!" ”

"Yay! You're right, Donde, I understand! Jimmy rejoiced again: "Then you must already have an idea!" ”

Unexpectedly, Tang De shook his head: "No." ”

"What? It's not like you! Donde! Jimmy's mouth opened wide.

"Hey, man, don't worry." Tang De got up and patted him on the shoulder: "Although there is no specific idea yet, I already have a few ideas in my head, and the idea is not so fast, let the inspiration fly for a while." ”

Don Tak put his finger around his temple, then turned and walked out the door.

When he walked to the door, he suddenly turned around and asked, "By the way, Jimmy, which is the old agency advertising agency of Time Brand?" ”

"IPG, old rivals." The thought of Jimmy running into the same company ad campaign three times in a row was strange, as if he were some kind of enemy.

But Don De didn't care, he opened the door and said as he walked: "IPG, it seems that they are really unlucky. ”

"That's right, it's a bad luck to meet your company." Jimmy smiled and agreed.

After Tang De left the company, he came to the customer service area to mingle with the group of girls, and his favorite thing now was to listen to the group of girls chatting with him in a gentle and charming voice, and then make meat jokes from time to time, causing them to laugh, and then look at those excited breasts.

After Tang De left the company, he took a taxi directly to the bar.

The reason why I came here is naturally because there are beautiful people to meet.

"Jingle bell!"

When you open the door of the bar, you will be greeted by a dim bar counter and light yellow lights, and it is not yet night, and the bar has just opened.

Tang De took a few steps inside, and saw the long straight golden hair next to the bar.

"Avril."

He said hello and sat down next to Avril, and the bartender who wiped the glass immediately asked, "Sir, what to drink?" ”

"Here's what you're good at."

"Okay."

Avril turned to look at Donde: "You're late." ”

"What, is it hard for you to wait for a handsome guy?"

Avril was amused by this sentence: "Bullshit, Donde, you're so thick-skinned." ”

"Isn't it? Am I not handsome? ”

Don De leaned his face closer to Avril, and instead of avoiding it, she looked straight at him.

This distance can even make them smell each other.

It's still lavender, intense, but not fragrant.

The two were silent for a long time, but fortunately, the bartender brought the wine glass to Tang De.

Tang De picked up the wine glass and took a sip, then raised his eyebrows: "This wine is good, bartender, what's it called?" ”

"Roast passionately." The bartender replied with a smile, then moved to the other end of the bar.

"Warm roasting ......" Tang De muttered the name of the wine, feeling a flash of inspiration in his head.

Seeing this, Avril didn't bother Donde, but just drank silently, because she knew this state, she used to be like this when she was in school.

Her classmates said she was like a fool, but she was just thinking about how to write the lyrics.

Fortunately, Tang De's silence did not last long, and after a minute, he recovered.

"What comes to mind?" Avril was a little curious, she felt that Don De was a mysterious person, and he had a not very approachable temperament, just like he did on the set.

But this made her want to explore further, because rebellious people don't follow the rules.

She likes Donde's boldness, differentiation and swear words when spraying, which is very real and makes her feel that she and Don De are the same kind of people.

"Nothing, just a great idea."

Before going out, I told Jimmy to let the inspiration fly for a while, but the bartender's words directly made the inspiration land.

He thought about what the main selling point of Time brand cigarettes should be.