Before Gao Huaijun made a small fan air conditioner, he actually had a very complete business plan in mind.

In view of the strong sense of piracy of domestic products, there are still a lot of white prostitutes, and there is no sense of patents at all, so he thinks that this product will not have a long period of popularity.

At the end of the year, when the weather is cooler, the imitation products will come out!

Therefore, Gao Huaijun knows very well in his heart that this small fan air conditioner is actually a coincidence, relying on creativity to earn the first wave of quick money, and then relying on the effect of genuine products, and then continue to sell slowly.

Therefore, this product has only a small blue ocean space, the window period is not short, and there is not much profit margin.

No way, for copycat products, patents do not exist, this kind of thing, there is no manufacturing threshold at all, what is precious is creativity, so he must make a wave of money in this summer, taking advantage of the fact that there are no relevant competing products at all.

In fact, there is only such a wave!

If this opportunity is missed, the Hillhouse factory will be in danger.

A large number of accumulated products and precipitated funds are likely to make the Hillhouse factory die!

Moreover, there is no online network sales channel, so he can only sell offline slowly, and I don't know how long it will take to sell 10,000 small units! Air conditioner fan

You know, this thing is not a small handheld fan for dozens of dollars, but a medium-sized electrical appliance, without the active promotion of core channel providers, with the product power of this product, it is estimated that it will sell 10,000 units this year!

10,000 units is indeed a lot, and the total sales are almost a few million small.

Looks very objective!

However, these millions are a very empty thing.

At the end of the entire industrial chain, the cost of parts, production and assembly costs, channel flow costs, terminal sales shares, etc., every link needs to make money.

This is an era when channels are king.

Not to mention, Gao Huaijun only has a small factory now, and now he is completely unable to establish a large-scale channel network with sales of tens of thousands, or even hundreds of thousands of units, even if there is such a ready-made network in front of him.

Even if there is such a network, because the brand of Hillhouse is not strong now, in the end it will become the same as the foreign joint venture automobile companies in later generations, and the channel will kidnap the brand, and you can get a little scum money, which is good!

Therefore, he does not have the luxury of expecting to do a large part of his career all at once.

In this era, offline sales channels are very single.

Either in a street-side electronics retail store, or in a department store.

Therefore, it is not realistic for this small fan refrigerator to sink to the third and fourth tier cities.

So, now he can only formulate a general strategy of encircling the countryside in the cities.

The main point is to focus on the core urban areas of the Pearl River Delta and the Yangtze River Delta region, relying on the first-level channel providers to lay out street electrical retail stores in the core of the city.

For the management of these dealers, it is actually very difficult, and it can even be said that now can only do a simple paving, and there is no way to manage.

In another year and a half, when the Hillhouse brand matures and produces deep enough high moat products, this problem can be gradually solved!

Therefore.

There is a time limit before this, and then there are copycats to share the profits.

Coupled with the lack of strength on the channel side of small factories and the unknown response of consumers.

Gao Huaijun can't predict how far this machine can be sold!

After the meeting, he leaned against the windowsill of his office in the factory, stared deeply at the scenery outside the window, and sighed deeply.

Life is impermanent, the large intestine contains the small intestine!

It's hard, it's really hard!

Although he has the powerful golden finger of rebirth information difference advantage, but the specific difficulty point is unavoidable, and now that he has reached this dangerous point, he can only go hard!

。。。。。。

However, Gao Huaijun, as the manager of a large technology company in later generations, is still a clever woman who is difficult to cook without rice!

In an adult society, there is no vigorous elimination, only obscure screening.

So.

For him now, with a powerful rebirth golden finger in his hand, coupled with his rich experience in the technology industry in his previous life, it is naturally impossible to wait for the final result silently.

Waiting silently, although it can continue to sell, but waiting for hot sales, it is simply impossible.

He's a man who doesn't accept his fate!

This is like pulling out the dandelion, before drying, you should quickly urge the flowers to ripen and burst a wave of seeds, maybe the creatures are like this, the picture is a shot before death!

So Gao Huaijun made a plan early, and he formulated a completely different set of marketing pre-plans for himself.

Now the line of opinion leaders in colleges and universities is basically unusable, and the users of this small air conditioning fan and that group of college students cannot overlap at all.

In Gao Huaijun's customer group model setting, this group of people should be the main urban customer group a little lower in the middle, and the age group will be between 25-40 years old.

Therefore, after the mass production of this product began, he first urgently sent a batch of goods to those channel providers with good sales performance of small portable electric fans, and then asked them to give this thing as a gift to some enterprises and institutions, so that they could use it in the unit first, conduct early experience, and brew word of mouth.

I think it's easy to use, and then take the group buying model, give consumers a lower price than retail, and also give a certain commission to the introducer!

Now online Internet communication is not strong, without the blessing of mutual sensing clusters such as Douyin and Toutiao, many of Gao Huaijun's online marketing methods commonly used in later generations are completely useless, so he is ready to make efforts offline to accurately hit the core customer group.

However, this product trial, which is simply a rotten street method in later generations, was unexpectedly easy to use in 04!

You must know that the product power of this small air conditioner fan is sufficient, and the market gap between the air conditioner and the fan is more prominent in that era!

This product is not only powerful in terms of function, but also in terms of appearance, as well as the user's mutual inductance experience, and in terms of comprehensive use effect, it is far superior to the same type of fan products.

And the price is not expensive, only 599 yuan!

In this way, this small air conditioner fan can produce a word-of-mouth effect and a virus transmission effect in a short period of time as soon as it is tried in these enterprises and institutions, free and easy to use, and there is no reason to be rejected by users.

The attitude of opinion leaders of enterprises and institutions is very important at this time.

The enterprises and institutions of this era are not the next generation, the wages are not high, and there are sales commissions, which they dare not think of, and they are far more courageous than later generations.

They collect the purchase intentions of their colleagues in their own units, and then carry out targeted inducements under the temptation of commissions.

The group purchase price is only 500 yuan!

At this time, when these people know that there is a price difference of 100 yuan between this price and the retail price...