"Violent monkeys?"

Cindy was still muttering the nickname, and Jimmy and Phoebe were already boxing with their arms rolled up their sleeves.

"Look at your stiff steps, boy, and you dare to shout in front of me like this!"

Jimmy knew that this guy hadn't practiced much as soon as he saw Phoebe's footsteps, and he probably usually played basketball, and if he hit the football field, it would float all over the court like a balloon that had been pricked by a needle.

But Phoebe was quite confident, and even defiantly stretched out her foot to make a Muay Thai kick.

How could Jimmy let go of this flaw when he saw it, and it was an old punch when he went up!

"Ahhh Phoebe was knocked back by his over-the-top punches, and one fell to the ground, while Jimmy jumped right on top of him, screaming and punching at him.

"Yikes! Hey! Not! Ha! ”

Cindy finally knows why Jimmy is called Violent Monkey.

Look at Phoebe who hugged her head and begged for mercy, how hard her mouth was just now, and how humble she is now. Everyone grinned silently at that look.

Only Maroni and Torion find it humiliating!

"Yikes!" So the next moment, I saw Torion rushing over and directly punching his fist at Donde's cheek!

"Boss!" Cindy found out for the first time that she wanted to push Don De away, but it was too late.

Other people also saw this scene, and no one reminded Tang De with the mentality of sitting on the mountain and watching the tiger fight, Maroni was even more excited, and he couldn't wait to see Tang De fall to the ground and cry bitterly.

But in the next second, Tang De turned his head slightly, swung his right fist at a faster speed, and hit Torion in the face with the advantage of his hand length before the fist reached his face.

"Bang!" Torion fell to the ground in an instant, fainted directly, and his glasses were knocked three meters away.

"That's it?" Don sneered, and then looked at Maroni.

"It's none of my business! Donde, this is the territory of the Sommer family, you can't beat people at will! Maroni took two steps back in fear.

Tang De ignored it and walked forward directly, anyway, one is a fight, and two is also a fight, so it's better to pack up together and let them pack up and get out.

"Secretary! Secretary! Seeing this, Maroney immediately shouted for help, and soon the door of the conference room was pushed open......

The secretary saved Maroni and didn't let Tang De get what he wanted, but after asking the security guard to drag the two embarrassing things away, Maroni had no choice but to withdraw from the advertising campaign.

Gilmer, who had been watching, called the secretary of his team over and whispered a few words to her.

The secretary nodded and walked straight out of the conference room.

With the warm-up boxing match over, the advertising campaign has finally entered the official process.

Hengmei Advertising took the lead in entering the president's office and began to preach creativity, and the conference room was very dull in the process.

After waiting for twenty minutes, the secretary came and called the IPG people away.

Cindy rubbed her arm for Don De and waited for the four companies to finish their presentations before finally waiting for the secretary's voice.

"Supreme Creative, it's your turn."

Don opened his eyes, straightened his suit, looked at Jimmy again, and then walked into the office with his secretary.

As soon as they entered, they saw several people in the chairs chatting and discussing their previous ideas.

An old man with gray hair sat in the center, silent, while little Sommer, with his shiny hair, listened to his subordinates' discussions.

"Good afternoon, gentlemen." Tang De confidently paced to the blackboard and picked up the pen and greeted several high-level executives.

"Are you...... The most creative Donde? Little Sommer stroked his hair, leaned his back back on the chair, and lifted Erlang's legs, looking like a hanger.

"That's right."

"So what's your idea?" Little Sommer didn't look very patient, but old Sommer kept squinting, as if he was recuperating and dozing.

"Before I get an idea, let me ask a question." Tang De did not give up the initiative of discourse to Little Sommer, but took it back into his own hand, and looked at the group of people looking at him with the question, and he said, "Have you read that report in Reader's Digest recently?" ...... against tobacco

"What's that?" Little Sommer spread out his hand, and the next second the executive next to him reminded: "Tobacco is eating you", this article. ”

"That's right, that's it, I brought it here." As soon as Donde's words fell, Cindy smiled and handed the few Reader's Digests that had been opened in her hand to the executives.

Under the offensive of the beauty, these executives did not refuse, picked it up and looked at it.

In fact, everyone has more or less heard and read this article, except for little Sommer.

Because this article has become the focus of recent discussions in the tobacco industry, and the volume of Reader's Digest is subscribed by most families, so such an anti-tobacco article naturally resonates with many housewives.

This has led directly to a further malaise in the cigarette market, and executives have been having a headache for several days looking at the continuously falling sales curve.

"So, what does it matter?"

Little Sommer glanced and shrugged, then was glared at by his father, and immediately sat down.

"Of course it does, in fact, Reader's Digest has helped you!" Tang De shook his head after speaking: "No, not only Reader's Digest, but also the Federal Trade Commission's investigation has helped you." ”

He was referring to the 1964 U.S. report on 'Smoking is Harmful to Health'.

"Why do you say that?" Old Sommer spoke out suddenly, puzzled. Tang De put his hands on the table: "Because it makes you realize that if you associate health with tobacco, it will only remind people of cancer and death." ”

"Should we thank them?" Old Sommer spoke in a slightly hoarse voice, sounding like a piece of metal rubbing.

"Of course! Mr. Sommer, because you can't use it, and neither can the other tobacco companies. Tang De smiled: "Let me ask a few more questions, how do you produce cigarettes?" ”

"I don't know." Little Sommer was fast-mouthed, and the next moment old Sommer hated iron and said, "Shame!" ”

Then he described the steps of his company's cigarette making: "We grow pest-free tobacco seeds, plant them in the North Carolina sun, cultivate, harvest, process them, and roast them. ”

"That's right! That's it! Tang De's expression became excited, and he stretched out his hand to interrupt old Sommer: "Baking, this is the selling point." ”

"But the tobacco of other companies is also baked." An executive next to him frowned.

"No, no, no!" Tang De's body was lowered, like a lion, and he scanned everyone with a powerful gaze: "This is different...... Because happy times are baked. ”

This pun made everyone take a deep breath.

At the same time, I realized what the real core of Tangde's advertising creativity is.

In short, Tangde's advertising strategy is to shift from a description of selling points to a description of feelings, a metaphor for baking as a sense of well-being. It represents both the feeling of smoking and the implication that tobacco is blessed.

Other advertising companies often focus on the strength and age of the brand to do publicity, and hint at tobacco through as many pictures and lines as possible, but Tang De completely abandoned these, and he showed the audience more of a state, an ideal sense of happiness.

As Don De said, don't you know the dangers of cigarettes?

No, everyone knows it too well, but it's so clear and still happy, because what?

Just because when they are in trouble, those who have no more outlets can rely on tobacco to obtain a temporary sense of happiness, even if it is a harmful happiness.

There are similar advertisements in China, such as Liqun's Let the Soul Travel, which is a representative of this type of advertising.

Thinking of this, the eyes of those high-level officials who were originally a little contemptuous suddenly became solemn, because this line did both evade and mention, just brushing the edge of the ban. And this line is worth savoring, if your own cigarettes are the first to be adopted, it is equivalent to implanting this sentence in the user's head in advance.

Subsequent companies that use the same ideas will be deemed to have plagiarized.

The advertising industry is like this, creativity is not difficult to think, the difficulty is how to be one step ahead of others to come up with the lack of advertising on the market and relevant to the user.

And Jimmy also smiled and looked at the executives and the elder Sommer himself: "Gentlemen, I don't think you need to explain what it was!" ”