"How much do you think this price should be set?" Gao Huaijun tossed the MP3 and asked the three next to him.

When he made this product, he was thinking about this problem, because this issue is very important, which is related to how much this product can sell and how much profit it can make!

In order to embrace the mainstream customer base, he did not choose 64M and 256M memory, but chose the mainstream 128M in the market!

This determines that this product must be benchmarked with the strongest competitors in the MP3 market.

Sansang YP-55H, aigo luminous MP3 F007, and Best Mh-6618, these three products are the three MP3 players that attract the most attention from users.

And these three products, in addition to Sansang is a foreign brand, the price is slightly higher, to have a price of 1200 yuan / unit, aigo luminous MP3 F007 only 790 yuan / unit, Best Mh-6618 is the cheapest, only 500 yuan a piece.

Now the key point is, which price point will this MP3 be set at the most suitable price?

How to cut in?

"Our cost of this thing is not low, and the cost of the battery alone is close to 200 yuan. And the overall sense of design is very strong, I think, why do you have to sell a 1000 yuan one, right? Min Weiguo said first.

"We are a new brand, the price is too expensive and no one may want it, just so small and a little bigger, selling for 1000 yuan feels a bit tricky, cheaper, 800 yuan, a little more expensive than aigo luminous MP3 F007, it should not be a big problem, it should also be able to go!" Ning Yuan then expressed his opinion.

"800 yuan, it's still too expensive! I think it's just over 700 yuan! A little more expensive than the cost, we are a small brand, can't sell too expensive price! Zhu Yunlai, who was on the side, hurriedly added.

Gao Huaijun shook his head.

According to CCID data, in the first half of 2004, the sales volume of MP3 market reached 1.41 million units, sales reached 1.13 billion yuan, and the average selling price was 800 yuan.

The three of them,The highest price only dares to report 1000 yuan,The lowest didn't even reach the average price.,It's true that I don't have much confidence in this MP3!

"If you play like this, any company will be opened!"

"This MP3 sells for 1,000 yuan, and we don't have to make any money at all!"

"You know,Because we are a small brand,All kinds of raw materials are very expensive,And the same as Sansang YP-55H,We can do the recording and playback function,So this MP3 cost price alone,It's going to reach about 600 yuan,Taxes,Channel incentives, etc.,Haven't added it,And there are price discounts for promotion,Not included,After these are counted,Do we want to sell at cost price?"

"The other two don't have the habit of settling big accounts, Ning Yuan, as the factory director, don't you have the habit of settling big accounts? Play like this, we lose as much as we sell! ”

"Pingguo's iPod, the same uses lithium battery, dare to price it to 2880 yuan!"

"So, this very important product for us, I decided to set the retail price to 1,200 yuan! Directly benchmark against Sansang YP-55H! ”

Gao Huaijun said directly.

what？

1200 yuan?

Directly benchmark Sansang YP-55H?

Ning Yuan took three deep breaths in a row before forcibly suppressing the shocked and somewhat chaotic emotions, raised his hand and pinched his arm, and found that he was not dreaming.

And the other two standing on the side were also a little confused!

They don't know if they worked overtime last night and did an all-nighter, and eating too much roasted kidneys and roasted lamb whips made their kidneys too hot and had auditory hallucinations.

This...

Just started making MP3 small brands, and they want to sell at such a high price, right?

This is 400 yuan higher than the average price of the MP3 market in the first half of the year, which definitely belongs to the high-end market of MP3!

Consumers who can afford this price, coupled with the current product design of this Hillhouse brand MP3 sprout, must be dominated by middle-class young women, there is nothing to say.

However, is there enough of such a customer base?

Moreover, are such customers sure that they will pay?

The three of them all had huge doubts in their hearts, and they felt that Gao Huaijun was crazy!

Oh no, they feel like they're going crazy too!

This is a bit subversive.

This Mr. Gao, Nima, is it simply going against the sky?

"In addition, I have seen the production list you gave me, Lao Zhu, and the amount is insufficient!"

"What, trial production of 2,000 units first."

"According to this amount, we can't even earn back R&D expenses, real losses, you are doing this to make us bankrupt."

"To increase the product, we must pre-produce 10,000 units, and this 10,000 units must be sold within this year!"

Gao Huaijun drank the strong tea in front of him fiercely, and said categorically.

Ning Yuan looked at him dumbfounded, with only one thought in his mind, "It's good if you're happy!" ”

You know, in the attention of MP3 players at different prices, the highest demand is 700-1000 yuan, accounting for 35%, followed by 400-700 yuan, accounting for 25%, and the two combined, reaching more than 60%.

At the price of more than 1,200 yuan, the national half-year sales are only less than 25%.

This means that this MP3 of Hillhouse Technology can only be in the cake of less than 700,000 units/year, and it is in the mouths of big brands such as Sansang, and it is ruthlessly torn off.

Now Zhangkou is 10,000 units first, and it will take time for pre-production, so that it will be more than 1 month before New Year's Day.

Are you sure, can you sell 10,000 units before New Year's Day?

This MP3, no matter how strong it is, can't be so confident!

Without waiting for them to react, Gao Huaijun continued.

"The volume of 10,000 units, the sales volume is only 12 million, and the entire profit is conservatively estimated to be only about 2 million."

"If this product can't be sold in sufficient quantities within a year, our investment will definitely be wasted, not to mention that there are banks collecting debts, where will they pay back their 5 million money?"

"So, now it's all up to you, Director Ning!"

After speaking, he patted Ning Yuan's shoulder with both hands.

Ning Yuan put away the shocked look on his face and nodded solemnly.

Now is the time for a tough fight.

The cost of this product is high due to the lack of mass production.

In order to ensure the profit margin and not carry out cheap promotions, Gao Huaijun set such a price.

It's just that it can be sold in this way, and the requirements for the means of promotion are very high, otherwise it is very easy to lose money.

Everyone, really not too sure.

"If you want to succeed, go crazy first and rush to the money desperately! Fight once, be rich for three generations, and work hard not to fail! ”

"Come on, everyone!"

Gao Huaijun shouted excitedly.

"Come on!"

"Come on!"

"Come on!"

The three of them were also infected by Gao Huaijun's emotions, and they also shouted loudly on the side.

After the three of them left, Gao Huaijun pondered in front of the desk for a long time, then slowly stood up, walked to Manjushri Bodhisattva on the side, seriously put on 9 incense sticks, and then kowtowed 9 times, "Please bless the Bodhisattva, bless me to get through this difficulty!" ”

Many people who do business actually like to worship God.

Gao Huaijun, an atheist in his previous life, is he worshipping God or his own desires?