After the price is set, the next step is the most critical product promotion.

This is also the key to whether this MP3 can explode!

It's 2004, not 2023, the era of multi-matrix communication on the Internet.

In this era, when new products are launched, the best communication effect is the newspaper media, followed by the traditional TV media, especially the comprehensive news inserted in the middle of the evening news and weather forecasts of the central mother, which almost crushes everything.

However, Gao Huaijun's pocket is empty now, and most of the funds are used for R&D expenditure and product production.

If he played according to the traditional way of thinking, it is estimated that he would not even have the money to buy a few newspaper front pages, let alone support the saturation bombardment of new products on the market.

Therefore, he took a different path, and did not pay attention to the science and technology forums of hardcore enthusiasts, but aimed at the Gusu Forum in Gusu and the regional online forums with very high customer recognition in Jiankang.

Then, let Ning Yuan hire more than a dozen college students with their own private computers to work part-time as a water army, and carry out saturated information bombardment in these forums, focusing on some hot information and product information output.

This information bombardment does not carry out spam-like Internet bombardment like the most basic Internet army, which makes people feel fake at a glance.

Instead, Gao Huaijun personally got on the horse and wrote a professional outline for these Internet troops, so that they could play the positive and negative sides like a debate competition, and slowly began to operate the heat in these regional forums.

The focus and emotional point of their quarrel is mainly focused on one aspect - whether domestic brands can make high-quality products like foreign brands!

This kind of topic, at any time, is not lacking in topicality.

In China, who doesn't know that domestic brand mud can't support the wall.

Say cars, cars don't.

Say cell phone, cell phone doesn't work.

Say ships, ships don't.

Speaking of football... , forget it, not to mention this.

Many people who eat melons, in this era of Internet creation, have seen this battle and joined the melon-eating industry.

When this reaches a certain level of popularity in these regional forums.

Gao Huaijun started the most critical step - product hype!

He first threw in a wave of online advertising.

This kind of local and online forum in 04 years,It's basically a loss-making operation model.,The awareness of traffic is very low.,So,The cost of online advertising is relatively cheap.。

This wave of concentrated bombing advertisements is a picture of an advertisement - a black silhouette of a beautiful woman with an S-shaped body, behind it is a colorful pink picture, and finally a high-character ancient seal logo and a very compelling advertising slogan: M1, the most beautiful MP3 in the world.

This advertising screen was placed in the most eye-catching position of these websites, and soon after, it directly detonated these regional forums!

Many people saw this advertising slogan and were stunned.

The most beautiful MP3 in the world?

This company is a bit of a, a Chinese company, dare to say such a thing, and in this era when public capital is prevalent, isn't it afraid of the run of public capital groups and yin and yang?

Aren't you afraid of being ridiculed by the audience?

Then I saw the advertising screen, and I was stunned.

This picture is so cool!

How did the people in 04 see this kind of picture, they couldn't help but be shocked.

People don't see any information about MP3 as a product from the ad — not even the price, specifications, or even the actual image of the product.

But it can attract the attention of young people to the greatest extent.

Against a colorful backdrop, a black figure with unreadable facial features is writhing to the music. Such a design can not only make the viewer have a stronger sense of substitution.

This also reminds people of the movie that has just been released - "The Matrix 3: Matrix Revolution".

"Cool"!

This company has something!

Some people clicked on the screen curiously, and then saw a promotional image of the M1.

Wow!

It's really beautiful!

In this environment where MP3 is generally rough in workmanship, this MP3 simply stands out from the crowd and is a dimensionality reduction blow to MP3 in this era.

Immediately afterwards, the joint action of Hillhouse Technology and the websites made the people who were originally watching the show agitate in an instant!

Merchant linkage: Hillhouse M1-MP3 free lottery worth 1199 yuan, welcome you to participate, log in and voluntarily enter your mobile phone number, name, and SMS verification code to get a free draw and the opportunity to get M1-MP3!

Where have the melon-eating masses seen such a battle.

Free MP3 extraction, or giveaway, worth 1200 yuan!

Where is there such a good thing in this world?

Almost instantly, these local forums were detonated by the topic!

[Really, fake, is it really sent?] 】

[People send things to one or two units, and this brand called Hillhouse is 100 units when it is sent, are you sure it's true? ] 】

[You can get it by entering your mobile phone number, so don't I belong to a large number of phone numbers that can participate in the lottery? ] 】

[Hmph! If you need a mobile phone to determine the verification code, you think you can search for it online! 】

[This MP3 is really cute, it looks so beautiful, I like it very much, this lottery is estimated to not draw me, I still want to buy one! 】

[Yes, where is it sold!] 】

[It's a little too expensive, 1200 yuan.] 】

[1200 yuan is really expensive, the domestic brand Aigostar is only 800 yuan, it is just a small brand, why is it so expensive? ] 】

This kind of gameplay of conducting a free lottery online is full of gimmicks!

Many people who eat melons are very poor, and many are even college students.

However, if you can access the Internet, you basically have mobile phones, this kind of gameplay is completely different from the kind of mobile phone voting gameplay of the recently popular "Super Girl", very novel, try your luck, in case of luck, successfully draw an MP3 worth 1200 yuan?

Isn't it earned to death?

Therefore, in less than a week, the cumulative number of participants in this small event exceeded 1 million!

It can be said that this is far beyond Gao Huaijun's imagination!

This result was also far beyond the expectations of Ning Yuan and other executives, and they couldn't help but be extremely shocked when they knew the number of participants.

What is the concept of 1 million people?

The population of a large city in China.

This kind of means, not to mention, knowing how to play is simply unheard of.

The speed of online propagation, and the speed of online propagation without the interference of other fragmentary information, is extremely fast.

Although there are 1 million people participating.

But how could Gao Huaijun randomly distribute these 100 precious MP3s?

100 MP3s, the retail price is 120,000!

He distributed these 100 MP3s to several key cities in the Chang Triangle, and 90 of them were women!

The lucky winner of these 100 MP3s, never dreamed that Gao Huaijun would play such tricks!

They are scattered in the corners of major cities in the Chang Triangle, and it can be said that in a short period of time, they have produced a word-of-mouth effect.

With this raffle, and the 100 MP3 lucky winners who won through this raffle.

This little MP3.

In the Chang Triangle area, it is completely on fire!