As Thompson said, Dylan's article actually has a lot of fallacies.

For example, he said that the big-scene MV will be more liked by fans and make them pay for it, but the MV is not the film industry, and it will never be able to compare with the storytelling of the movie, so you want the fans to pay for it just with some interesting pictures?

And what Jack has never figured out in his heart, the point that Dylan avoids is here, he elevates the importance of the MV to a point that cannot be ignored, but ignores the simplest truth.

That is, fans will listen to the song first before watching the MV.

The premise of a big MV hit is that the song itself is popular enough and catchy enough, otherwise no one wants to waste time on a bad song.

Therefore, Dylan's so-called more beautiful songs are buried, and this sentence is pure nonsense. The song is not good, do you want to blame other people for the good shooting of the MV? What kind of logic is this, it's as outrageous as Dylan being complained by his wife about the short time in bed today, and then he took a gun to the next-door neighbor and asked him why it was so long.

After thinking about this, the judges present also adjusted their mentality and began to continue to rate various MVs.

It's just that today is more difficult than yesterday, and Jack watched the MV for a long time, and felt that his eyes were tired and tearful.

Fortunately, the quality of the MV in the afternoon was much better than in the morning, especially when Eminem's song "Without Me"

After the broadcast, the judges laughed at the various jokes in it, and the frequency of discussion was significantly higher after the vote.

"I love this music video, pop culture, spoof elements, and new expressions, wow, I love this!" Schreiber was the first to compliment.

Herbert also nodded in agreement: "That's right, I think Eminem's song should be able to compete for the best MV of the year." ”

"I also like this, all kinds of celebrity ridicule with this song, although Eminem scolded the music world, I have to say that this kind of personality is popular now."

As a first-line music critic, Jack usually observes on the streets and in video stores, and has to admit that Eminem's influence is indeed insane, and those boys love nothing more than carrying a large cassette player through the streets and alleys, doodling, skateboarding, and playing basketball to the rhythm of the song.

Its popularity is undeniable, and the only opponent Jack feels can make his road to winning a confusing one is Avril's "sk8er boi".

And thinking of the song, soon, they saw it half an hour later.

Avril Lavigne, who deliberately pretends to be old, abstract stop-motion animation, gorgeous comic elements, and grand street concerts, when these images hit the eyeballs one by one, everyone felt the word creativity.

And when the windows of the two buildings spewed out colorful mist and salutes one by one, the kind of whimsical but unconventional expression immediately made everyone silently whisper.

Even if they've seen the music video more than once, they'll still be amazed by the ingenuity it contains.

So after casting his vote, Herbert shrugged: "I really can't believe I can see a music video like this this year." ”

"yes, it's a dreamy feeling." Schreiber laughed, "As the music video expresses, Avril is dreaming, the girl is dreaming of regret, and we, the audience, are dreaming with her. ”

"Yes, just like the lyrics, we've all missed that important person for various reasons. When I see her again, I only regret it, so I fantasize about what will happen if I go down with her? Could the person on that stage be himself? ”

Jack summed up the meaning of the song, and Herbert added: "That's it, so in the music video, when the comic book style appears, it represents the girl entering a dream, and she lands next to the boy in a plane and sings with him.

"But the boy's dreams don't welcome her, that's why the cops show up and want to get rid of Avril, after all, that position shouldn't have belonged to her."

Schreiber wowed: "Can it still be interpreted like this?" ”

"Interpreting the MV is Herbert's forte, quick, go on." Jack explained to Schreiber and continued to listen to Herbert's interpretation.

"Actually, I didn't fully understand every detail, but I understood what the director meant. The woman played by Avril actually knows that she shouldn't be around the boy, so what she needs is not to be there all the time, but to have a grand ending. ”

That's why the two buildings spewed out salutes, and for Avril, it was her curtain call. Her favorite scene from her youth. If you look closely, you can see that there are miniature rituals and spray fillers in the corners of the room at the beginning, and there are hand-drawn drawings on the walls, which are exactly the same as the scene of the last squirt. ”

When Jack and Schreiber heard this, they immediately got goosebumps in their backs, they didn't expect that there were so many details hidden in a small MV like a movie.

But when he said this, Schreiber also remembered some of the details he had seen: "I also saw the baby clothes, and the cartoon-style guitar was drawn on it. ”

Jack also remembered the details he had overlooked: "Yes, and the helicopter toy, it's on the ground, but its propeller is broken." ”

After speaking, the three of them looked at each other for a while, and their hearts immediately itched, and they wanted to find the MV to watch it again.

"Looks like I'm going to post another article." Herbert laughed.

After talking about this, Jack couldn't help but guess: "So I'm curious who will win the best of the year between it and "Without Me", and if it were me, I would vote for this song." ”

"Me too." Herbert's chin swayed, and the whiskers shook.

The two of them looked at Schreiber again, only to see him nod his head up and down quickly and affirmatively: "Me too." ”

"Man, don't you like Without Me?" Jack asked, wondering.

Schreiber spreads his hands: "As much as I love 'Without Me', I think the music video may have been very short-lived. ”

"You're right, that music video may not be popular in a few months." Herbert agrees,

The works that play with memes are particularly brilliant because of their timeliness, but they will also quickly disappear because of the timeliness.

So on a classic level, several people feel that "Without Me" is not as good as "SK8er BOI".

Avril's MV is so wonderful that even if you put aside the song, it is worth watching repeatedly.

And the big scenes and various elements in it are all in the service of the song itself, watching the MV and listening to this song will make you feel more excited, and there is no separation.

This is undoubtedly the best popular music video to refer to, without a doubt.

It's just that whether it can win the award depends on the criteria of the second round of judging.

And just when MTV was in full swing for the selection, Tangde was also communicating with Andreas Kaufmann, chairman of the supervisory board and major shareholder of the Leica camera brand, about the advertising copy for the next ten years.

That's right, the Leica brand only changes its copy and slogan about once every ten years, and this decision was made to maintain the tone of the brand.

The last time it was IPG was in charge of copywriting, and they have been working with the Leica brand for a long time.

But now, Leica's majority shareholder has traveled thousands of miles to New York to meet with Donde in his office.

Not because they were persuaded by Fernando's conversational skills, or because they saw advertisements for supreme creative promotion.

The reason why Donde appeared here is entirely because Fernando said the advertising slogan that Donde gave him when he was talking to the other party's CEO.

"The world needs witnesses, sir, and that's how I define Leica." Don De picked up the classic Leica M6 camera on the table, stroked its outstanding metallic texture, and exclaimed, "This is my dream machine, sir." ”

"The world needs to witness...... Awesome, this sentence. Andreas Kaufmann pondered and sighed heartily.

He wears a gray trench coat, his skin is slightly furrowed, and his fingers are thick and powerful.

"Thanks for the compliment."

"If you like it, I can let you pick one and take it." Andreas Kaufmann saw that Donde couldn't put down the Leica M6 and immediately smiled and said that he could give it to him.

"Really? Then you're welcome, Mr. President. ”

"Hahaha, it's okay, I'm happy with your advertising words." Andreas Kaufmann is the only being of Leicane, and all decisions are made through his hands, so he can decide everything as he sees fit.

After hearing the advertising slogan conveyed by the CEO, he immediately found the highest idea, and after meeting Tang De, he was even more satisfied.

Because Donde understands the camera and understands Leica.

"In addition to this advertising slogan, I also have supporting copywriting as a promotion." Don then handed the prepared card to Mr. President.

Andreas Kaufman took the card and slowly read out the copy on it.

"Today, it's easier than ever to take pictures.

But in the long course of history, there have always been people who have been able to capture those unique and moving moments with their lenses with their own sensitivity and unique awareness.

With this advertisement, Leica pays tribute to these documentaries and witnesses.

It also reciprocates our symbiosis and our home side by side. ”

"It's beautiful, I love this." Andreas Kaufmann was once again amazed by Donde's creativity.

Then he raised his head and looked at Tang De and stretched out his hand: "It seems that I have come to the right place." ”

"Of course, sir, Supreme Idea never disappoints its clients."

Tang De maintained a humble smile, stretched out his hand, and shook it vigorously with Mr. Chairman's hand.

But the whistle had already blown in his heart.

Because this classic advertising slogan is the global brand slogan of Leica in the future.

Of course they would.

And as long as this project is talked about, it means that Tang De has torn off a piece of the fattest thigh meat from IPG!

(End of chapter)