IPG has been busy lately because some of the company's customers have suddenly changed.

Leica Camera, whose slogan is about to expire, announces a partnership with Supreme Creative.

Unilever's Aomiao announced that it has reached a cooperation with Hengmei Advertising.

These two customers are among the top three in IPG's current value, but I didn't expect that they would be directly pried away by others without saying anything!

If Hengmei Advertising succeeded in snatching it, it is because their strength is above IPG, and they also rely on Omnicom, a giant in the advertising industry, so it is not surprising that IPG can snatch customers away so quickly.

When did Supreme Idea contact the Leica brand and make a final decision, which made the IPG executives very confused.

Without the slightest warning, the opponent snatched a big cake from under his nose, which is simply playing with them like fools!

The board of directors was furious and questioned the current top management, causing Higg to meet for several days, from morning to evening.

Even Milton, with his newly promoted head of the department, would not be able to return home until the evening after listening to Higg's arrangement.

Higg's boss is also actively involved in the company's business, and he was originally responsible for IPG's mission to expand the UK market, but now that his hometown has been stolen, he must not allow the situation to continue to decline.

So the top management made several decisions during this time, on the one hand, to let all sales to consolidate existing customers, and on the other hand, to find the flaws of other companies and grab their valuable customers.

This also puts a lot of pressure on the advertising planners in the company, who are in meetings every day to work on ideas, and the cleaner aunt can sweep a large piece of hair every night between meetings.

In such a high-pressure environment, the atmosphere of the company is becoming more and more anxious, and employees dare not gasp for breath after work. There is no longer the exchange of laughter and laughter in the past, and everyone is busy at the workstation with their heads down, for fear that they will become a rising bird and be kicked out of the company.

And the tormented Higg hadn't slept soundly for three days.

He was in the conference room listening to the results of your sales survey.

But all the investigation data, in his opinion, can only put another burden on his heart!

When he read it, he couldn't help but be angry and scolded: "Why! why！ Why are Supreme Creative's clients a year-frame agreement? Don't they have a flaw! fxxk！ Shit! Could it be that he can only rob us of our customers, and we can't fight back! ”

Figgs did not dare to answer, as it turned out that his previous so-called targeting and bribery had been useless, and the supreme idea was not affected at all.

The company is like a hedgehog, every time it tries to hurt it, it will be hurt back. In particular, the strategy of only doing the creativity of top companies is a chicken thief, and the signatories are all large enterprises that cherish their reputations, how can they choose to break the contract because of a little discount.

Not to mention that the agreements signed are all three-year starts, which is even more difficult to start.

When the others saw that the boss did not speak, they also lowered their heads and pretended to be ostriches.

"Bang!" Higg slammed the folder in his hand on the glass: "SHXT! It's all rubbish! Rubbish! ”

Figgs couldn't hang his face, so he could only whisper: "In addition to the supreme creativity, you can also start with Hengmei advertising." ”

"Damn, Hengmei's customers we've already tried it! Only two medium-sized companies have contracts with us, and together they are less than a third of Leica's! fxxk！ ”

Because of its long time limit and global strategy, Leica is particularly generous in its advertising fees.

Extrapolating from the increase in Leica's advertising expenses in recent years, the revenue from the cooperation between Supreme Creative and Supreme Creative will be no less than two million dollars!

It's like cutting meat on Higg's heart!

Even if the company still has a large number of customers, quality customers are not so easy to obtain.

Each missing bit represents a cut of the company's profits.

So Higg now feels like he's sitting in the crater, and the next second he'll be consumed by the board's lava-like fury!

This sense of crisis drove him to never dare to stop, nor did he dare to let his subordinates stop.

So he thought for a moment and then issued an order: "Next, let me find customers!" No matter how big or small, don't let go of even a small roadside shop! Since we can't find a large number of high-quality customers to fill the gap for the time being, let's win by volume! I see new clients sign up every day! Do you understand? ”

"Yes, Director." Everyone breathed a sigh of relief and agreed.

Figgs subconsciously opened his mouth to ease the atmosphere: "Everyone is hungry, let's go eat pizza together." ”

Unexpectedly, this sentence made Higg directly angry.

"Fuck the pizza! Figgs! From today, the company is not allowed to eat pizza! ”

At the same time, in the Ogilvy advertising conference room, Maz and Lacey, two executives who usually do not interfere with the water from the well, kept smiling at each other for the first time.

Even CEO Vinod has a smile on his face at the moment.

Because they also learned about IPG's recent experience, they are planning to fall into the ground.

"Now that Supreme Creative and Hengmei Advertising have poached a few customers from IPG, it proves that his current customer base has begun to waver, and of course we also want a piece of the pie."

After Vinod finished speaking, he looked at Maz and Lacey: "You two are in charge of different plates, Maz, you start with mother and child, food, and catering brands." Lacey, you started with the communications and tobacco industries. ”

"Okay, no problem." Lacey nodded: "In fact, I have already negotiated with two customers, and the contract will be signed tomorrow." ”

"That couldn't be better." Vinod nodded appreciatively, and Maz also said when he saw this: "We have also made some moves here, and we have already determined preliminary intentions with three customers. ”

Lacey pursed her lips, and said it nicely, confirming the initial intention, which is equivalent to not starting to talk about cooperation at all, just a phone call.

But Vinod didn't ask carefully, but encouraged: "Well done, Maz, we're going to take this opportunity to keep the IPG down, they took a lot of customers from us last year." The bonuses of this year's department are going to come from these customers, and the department that does better will inevitably reap more generous returns. ”

"Understood!" Lacey and Maz glanced at each other, both seeing the provocation in each other's eyes.

And just after Ogilvy Advertising joined this customer war, IPG received several more bad news.

After Leica Cameras and Wonders, they lost a tobacco customer and a fried chicken chain brand again. And these companies are all signed by Ogilvy Advertising, which is self-evident.

Advertising agencies throughout New York are already eyeing their own piece of the pie, and they all want to get a piece of the mess.

The situation surrounded by wolves blinded Higg's mind all at once, and made him feel like his blood pressure was like the urine that was about to overflow in a mall urinal, and it was scary to look at.

Higg's hair fell out faster.

The speed at which IPG sales attract customers is also gradually accelerating, and many new customers are signed every day, no matter how small the brand, as long as it can form the illusion of prosperity and keep its job, it is worth signing up!

So much so that every day the front desk of the company is the busiest, receiving a factory owner, a supermarket owner, and various retail and small commodity owners waiting to understand the agreement.

Of course, with the exception of the pizza shop owner, Higg turned down all the pizza shop owners' advertising contracts.

However, under the frenzied offensive of IPG to attract new customers, it is not the large advertising agencies that suffer the most, but the small advertising agencies that are mourning.

As the saying goes: The eldest and the second child fought, but the third child was gone.

Now the advertising industry is in the midst of a downward spiral, with Supreme Creative, Ogilvy Advertising, Hengmei Advertising, and a number of large advertising agencies coincidentally hunting, IPG is fighting hard and crushing a small advertising agency in the process of falling to the ground.

Lion advertising naturally falls into one of them.

Maroney stood in his office and wondered why the IPG was going to attack him.

He's clearly in a relationship with Figgs! But I don't know which immoral sales representative directly poached most of his company's customers with unreasonable preferential contracts, and he sat in the office and stayed up all night, his eyes were red and he didn't understand what was going on.

finally got in touch with Figgs, but they didn't pay attention to it at all, just hung up the phone after a few perfunctory trash words.

Angry, Maroney smashed his phone to the ground and yelled like a shrew: "FXXK! Donde! fxxk！ Jimmy! fxxk！ ipg！ ”

Outside the office, the two young advertising planners looked at each other when they saw that the manager was so angry, and then Phoebe spoke first: "Do you think this company still has a future?" ”

"Nope." Torion propped up his glasses and said in a calm tone, "Maybe it's time for us to change companies." ”

"You're right, but where are we going?" Phoebe frowned, "Which company is better now?" ”

"IPG ......" Torion folded his arms and said confidently: "You can see that our company's customers have been poached by IPG, and you can see that they have been expanding wildly recently, and it is the time to hire people." ”

"But why does IPG sign up for small clients?" Phoebe was a little confused.

Torion explains: "Obviously, because they are going to take care of both big and small customers, maybe IPG is going to set up a group. ”

"Collective? Wow, that's awesome! Torion! Phoebe laughed: "Then we'll go to the interview tomorrow." ”

"Interview?"

A day later, Higg stood in the conference room with an incredulous expression on his face: "There are still people applying for jobs?" ”

Milton picked up the information and affirmed, "Yes, Director...... Uh, I mean we need ......."

"Yes!" Higg seemed to wake up from a dream, and said loudly: "Of course you need to, recruit more people!" Recruit me more advertising planners and let them think of better ideas! ”

"What about salary?"

"Salary? Just follow the lowest, and then set a goal for them, and if you can't reach it, you can drive them away! Higg slapped the table: "Also, inform the existing advertising planner that we have to meet every day!" I'm going to see their ideas for myself, and if they don't qualify, I'll fuck off! ”

(End of chapter)