The changes in the advertising industry in New York in the past month are simply more magical than the previous year.

First of all, Supreme Creativity was born, snatching many projects from large advertising agencies such as Ogilvy Advertising and IPG.

Then the two presidents of Hengmei Advertising went from secret fighting to formal confrontation, using performance as a bet to compete for the company's dominance.

In the end, IPG stole chickens and rice, and only robbed two customers of Hengmei Advertising, and a large number of high-quality customers were snatched away by advertising companies such as Supreme Creative, Hengmei, and Ogilvy.

And like a domino effect, many companies hunted for IPG, resulting in more large advertising agencies joining in, a large number of small and medium-sized advertising agency customers were robbed, profits plummeted, and even closed down.

As a result, all advertising practitioners have watched the industry in the past month, and various companies have been biting IPG like vultures, constantly cutting flesh from it.

Even if Higg has signed a lot of small and medium-sized customers, it is difficult to hide the fatigue of his company.

And more clients also meant more people, and IPG was forced to hire a lot of new people, who joined in a group and went against the old employees, resulting in a very different atmosphere in the company.

This, coupled with Higg's demands on everyone's performance, has made the internal situation more and more unstable.

At this time, an unexpected thing happened: a customer went to court to complain about IPG, saying that after signing an advertising contract with him, IPG signed a contract with his opponent, and modified his slogan to use it directly.

The client presented a lot of evidence in court, and it can be said that the plagiarism is certain.

It stands to reason that IPG shouldn't have made this mistake, because plagiarism is the bottom line that can not be violated in any major advertising agency.

But recently, there are too many newcomers, and the company has no time to do training one by one, and everyone scratches their heads for the sake of performance, and strives to be one step ahead.

So a new advertising planner delivered the ad without review, and after the ad was released, the boss suddenly found that the other family used the same idea as himself!

The lawsuit should have been quickly resolved by IPG's legal department, and only needed to be compensated and the boss could withdraw the lawsuit.

But at this juncture, all advertising agencies are staring at the movements of IPG, so after the lawsuit this time, everyone received the news as soon as possible.

As a result, just one day later, the front pages of major newspapers and magazines uniformly published articles on IPG's plagiarized creativity, which directly became the last straw that broke the camel's back!

In the office of Supreme Creativity, there was a burst of laughter.

Jimmy held the newspaper with an excited expression: "Look, Donde, IPG has publicly apologized, announced that it will investigate to the end, and even laid off its own creative director and some other high-level executives." ”

"Actually, I would have liked them to cut it." Don Tak shrugged his shoulders and took a sip of tea, he recently went to Chinatown to buy a set of tea sets, and boiled pure water to make tea every day.

"Why?" Jimmy was puzzled.

Tang De raised his eyebrows and said, "Because they are stupid enough, Jimmy, it's hard to find such an easy opponent to mess with." ”

If it weren't for Higg and their quick success to fight against several advertising agencies at the same time, they would not have been discovered by everyone and poached so many customers.

And since this incident, Supreme Creative has poached two more clients from IPG, both in the food industry.

However, if there are many rounds, then Ogilvy Advertising must be the first, and they poached a full seven customers.

Hengmei advertising poached four.

In fact, there are not many poached by Supreme Creativity, but if the quality of the wheel is rounded, each poached by Supreme Creative can be worth two or three.

Thanks to Tangde's initial positioning, when other clients see that the existing customer groups of Supreme Creative are all leaders in the industry, they will naturally have more trust in them.

Supreme Creative is now like a niche luxury brand in the advertising industry, and it has a high appeal to those big customers.

However, as a result, every step they take is bound to compete with other companies. After all, no company is willing to give away high-quality customers to others, and all kinds of dirty things will happen often in the future.

But that's for later, for now, Donde and Jimmy just have to watch the IPG jokes.

Similarly, among those who read the joke was Rose, the former head of creative in the food department.

Although he has been demoted to an ordinary advertising planner, he has also avoided the board of directors' major layoffs.

So he can stand leisurely next to the workstation at this time, sucking a coffee cup while smiling at the Milton who was quickly promoted to replace him, and now he is packing up his things with a bitter melon face and leaving the company in the eyes of everyone.

And he left with Higg and Figgs.

This makes Ross feel that his breathing is smoother, and it is much easier to walk in the company every day, and his smile during work is increasing day by day.

Thinking of this, he walked to the balcony of the company. Looking down, he saw three figures walking out of the door of the building.

One of them also turned and glanced up, just in time to meet Rose's eyes.

It's Higg.

His face was no longer as vigorous as before, and his hairstyle was no longer neatly combed. Maybe everything is settled for him, and the whole person is out of the anxiety of the past, but seems very calm.

When he saw Rose's figure, he paused for a moment, then turned back and continued walking out with his cardboard box.

Figgs followed him, his stomach suddenly growling.

Higg stopped: "Don't you eat in the morning?" ”

"Where's the mood, Higg." Figgs patted his belly: "I'm going to look for a job again, damn it." ”

Higg looked at this subordinate who had been following him since he entered the company, and he didn't know what to say.

After thinking about it, he took a step: "Let's go, let's go eat pizza." ”

Figgs couldn't believe it: "Don't you hate pizza?" ”

"I'm nasty...... It's still annoying...... But if you want to beat your opponent, you have to know your opponent, don't you? ”

"You're not dead yet, Higg." Figgs saw through his old boss at a glance.

"That's right, Figgs." Higg's steps grew harder, and the leather shoes and stone steps made a crisp sound: "It's going to happen again, isn't it?" ”

"Cheers!"

"Cheers!"

"Thank you boss!"

In the luxurious western restaurant, the most creative employees sit around for dinner.

All the customer service ladies wore low-cut dresses or long skirts, and several men also wore suits and leather shoes, except for Tang De.

He hated wearing a formal suit in his daily life, so he wore a dark brown casual outfit that seemed out of place with everyone.

But those present will not define him by his clothes, because he is the boss of the highest creativity.

He was the man who paid everyone and led Supreme Creative to become one of the top advertising agencies in New York City in just a few months.

With such an aura, even if he is wearing a beggar's outfit, everyone will only think that he is looking for inspiration for a new advertisement.

Therefore, all the girls looked at him with admiration and adoration in their eyes, and everyone took turns to clink glasses with him, just to say a few more words to the boss.

Maybe there are other careful thoughts.

However, to the disappointment of the customer service ladies, Tang De has not been drunk. His eyes remained clear at all times, and there was no sign of drunkenness except for a slight flush on his face.

On the contrary, Jimmy was a little more drunk, and he couldn't stand on his feet when he left.

In the end, Fernando, who didn't drink and stopped by the way, sent Jimmy and Lilina back, and the other girls took a taxi home, and as for Donde, his house was nearby, just walk back.

The evening breeze was a little cold, Fernando rolled up the window, watched Lilina take Jimmy's arm and sat in the car and asked, "Jimmy, where is your home?" ”

Jimmy muttered as if he hadn't gotten out of his drunkenness, and Lilina replied in his place, "On East 13th Street, sir." ”

Fernando nodded, giving Lilina one more look.

Fifteen minutes later, the vehicle arrived at Jimmy's residence.

Fernando saw that Lilina's posture seemed to send him home, so he asked, "Lilina, is your house nearby too?" ”

Lilina was stunned, then nodded, "That's right, my family is also here." ”

"Okay, then I wish you a good dream." Fernando smiled as Lilina helped Jimmy into the block and turned away.

"Da-da-da-da." Ten minutes later, the sound of high heels echoing across the wooden floor, and Lilina struggled to help Jimmy to the door, pulling out the key in his pocket and opening it.

Upon entering the house, Jimmy seemed to sense that he was home, waved off Lilina's support, and took off his clothes.

"Manager...... Jimmy...... Can you hear me? Lilina placed her handbag on the cupboard and took off her heels, revealing her heels covered in black silk.

"Yes...... You're Lilina...... I guessed right. Jimmy smiled and untied his tie and threw it the hanger, cheering when he saw that the tie had hit the iron.

"That's right, it's me." Lilina slowly approached Jimmy, holding out a hand around Jimmy's waist, and another hand pulling down the zipper of her clothes.

"Row!"

The long skirt fell to the ground, revealing her white body.

She pressed the tip of her nose against Jimmy's chest, took a deep breath, raised her head again, and said coquettishly, "Jimmy, do you like me?" ”

"Loved it...... Of course I do. Although Jimmy was drunk, he also maintained a man's sharpness and impulsiveness, and when his hands touched the soft and smooth back, he immediately couldn't help but hug Lilina tightly.

The two stumbled towards the room on the second floor, the steps covered in black stockings and white underwear, and when Jimmy lay on the bed with her in his arms, they were already honest with each other.

Just when Lilina straddles Jimmy, intending to take their relationship one step further.

Jimmy, however, suddenly seemed to be awake, he stopped Lilina's movements, and asked with wide eyes, "Are we having a one-night stand, or is it a long-term one?" ”

"What?" Lilina subconsciously shouted in her original voice.

"I mean...... One Night Stand...... Or in love? Jimmy tried his best to resist the drunkenness and uttered this.

"Why do you ask?" Lilina couldn't figure him out, and was a little confused.

Jimmy, who was drunk again, lay on the bed like a limp shrimp and whispered in a slurred voice, "Because I ...... promised... of..."

(End of chapter)