Chapter 061: Can You Still Play Like This?
From the perspective of corporate trading.
Hillhouse Technology, although M2 and M1 have very good sales performance, but because these two products are not too different in terms of function, coupled with the relatively high price, so when other competitors reacted, they used price reduction and other means to directly squeeze the sales of Hillhouse Technology's two products.
And because of the over-reliance on channel providers, now we must have a certain amount of power in the self-operated store sector, which can contain channel providers and prevent the last time when the matter that required a deposit for six months from happening again.
However, there are so few people found now, and the core reason is that Gao Huaijun's requirements are too high!
The skin is white, beautiful and long-legged, and it also requires a little temperament.
This is not a beauty pageant, but just looking for a salesman, to meet such a requirement, to apply for a sales lady or a flight attendant, is it uncomfortable?
What's more, now Hillhouse Technology only has 2 main products on sale, that is, two MP3s, what if the basic salary you give is high, the commission is not good, and good sales are not coming.
"Okay. Mr. Zhang, we know how to do it. But now there is a question, are we sure to decorate the store in the way Mr. Gao said? I feel a little weird! The interior of the store is decorated in a very rare palette of white, grey and black, and the display cabinets and walls are made of oversized and expensive glass and metal. In addition, the lighting in the store is not incandescent lamps that are popular now, but uses a soft yellow light source, so it won't be bright enough! The most important thing in store decoration is to be bright enough! Gao Zhi asked weakly on the side.
"I told you just now, and I forgot about it after a while! Our direct store, first of all, is to be tall and high, to be a portal façade! According to Mr. Gao, our marketing team will be different from other teams! Zhang Yunshen walked to the front and patted Gao Zhi on the shoulder with a smile.
At the beginning, when he saw the decoration drawings, he was actually quite shocked, and when he saw this drawing, he even stared out of his eyes!
This style, in 05 years, did not look like a shop with a strong commercial atmosphere at all, but more like an elegant five-star hotel!
Even, many five-star hotels do not have such luxurious and high-style interiors.
Boss Gao, this is not only a great design product, but also an amazing super genius in terms of decoration design.
can only say, whatever he does, he can make a bright spot!
"Oh? Different from other teams? Gao Zhi was shocked, most of this electronic technology products are not in the electronic science and technology city like Bainaohui, waiting for customers to come to the door?
Could it be that there are other methods and routines?
"We need to do a ground push in the future! Based on our self-operated stores, customers within a radius of two kilometers need to do customer promotions, as well as outreach activities, we will use some tools like DM to help us introduce and expand the surrounding mobile merchants, this thing, called mobile sweepers! Zhang Yunshen said lightly.
"What! We still want to expand customers to the outside world, Mr. Zhang, is it really appropriate to do this? Gao Zhi couldn't help but be embarrassed and said in exclamation.
People are inert.
Who doesn't want to sit in an air-conditioned room and earn money!
This has to change the mode of work, and the first reaction is definitely resistance.
This kind of marketing method was also told to him by Gao Huaijun, and Zhang Yunshen was also taken aback at that time!
It turns out that marketing can still be played like this!
It is not necessary to just wait for customers to come to the door, but also to look outside, which is more done in 05 years, that is, B2B, that is, the factory to find downstream customers.
I didn't expect that selling an MP3 can also be rolled like this!
"Our company has just been founded. I don't know about other companies, but I'm always very confident in Gao! Have you seen the product power of M1 and M2 in the South China market? There is also Mr. Gao's investment in R&D, you can see it! This is not an ordinary, chaotic electronic technology company, which company in China is not ignoring research and development? Some large companies, and even R&D personnel, are not as good as Hillhouse Technology! And now Hillhouse Technology, like a big foreign brand enterprises, focuses on research and development, and continues to make good products, not those domestic enterprises that have a vain name, can be compared, different, really different! Zhang Yunshen seemed to see through Gao Zhi's mind and said calmly.
"Perhaps, this is a monstrous wealth for you, it depends on whether you can catch it or not!" He said it suddenly.
Although he has not had much contact with his boss Gao Huaijun, but after several contacts, it can be seen that Gao Huaijun, the boss, is very pragmatic, and the shock in his heart for Gao Huaijun is needless to say, Gao Huaijun's understanding of the Internet and the electronic technology industry is profound, insightful, and consumer pain points are very powerful.
So much so that the slightest bit of information he inadvertently revealed could make him feel incomprehensible.
So he decided that although he didn't know the intention of the boss to ask him to do it, he would do exactly what the boss said.
"Monstrous wealth! This... Mr. Zhang, are you so optimistic about our Hillhouse Technology? Gao Zhi's eyes widened, and he looked at Zhang Yunshen with disbelief, he felt that his leader had been completely washed by Boss Gao!
This kind of thing can also be said.
How to say, although the sales of Hillhouse Technology are tens of millions, this sales is a small amount in the electronic technology industry.
To put it mildly, small companies.
Now it's still far from becoming bigger and stronger, is Manager Zhang so sure that Boss Gao can be so powerful?
Further, Boss Gao is so powerful, whether he will give us actual benefits or not when the time comes, that is another matter!
"In this world, most of the poor people like to improve their awareness, but they don't like to improve their skills to make money. No matter what Boss Gao does, what can Hillhouse Technology do in the future, what we do now is to implement it in a down-to-earth manner, no matter what we say in the future, it is also our skills, right? On the surface, we can also increase the gold content of our resume, right? We are all here, in this enterprise, then do our own work in a down-to-earth manner! Zhang Yunshen patted Gao Zhi's shoulder and said in a deep voice.
In a company, it is important to pay attention to the right to speak, whose department has more energy, and the stronger the performance, who has more right to speak.
Now, no matter what, it's all about doing the performance first, and then talking about the rest!
In Zhang Yunshen's eyes, it is necessary to complete 100%, or even 120%, the tasks given if they are bad.
PS: Rushing to the new book list on Monday, the other chapter is still old time.