Chapter 063: A New Crisis!

It's almost 9 o'clock, and the people sitting below have begun to get agitated, this is a group of masculine offspring, all the security guards and even some police officers in the mall have been sent to maintain order.

This group of people silently recited "Wang Defa" in their hearts, and every year the anniversary celebration activities held by this shopping mall did not see such a big battle.

This good guy!

Others are sending eggs to find guests, and those old men and women are coming.

This is an ordinary self-operated store, and a large number of young people rush to go in and see.

The management of the mall was alarmed, and came to persuade the Hillhouse Technology self-operated store to open its doors as soon as possible, otherwise the pressure would be great!

At 9 o'clock, Zhang Yunshen originally wanted Gao Huaijun to say a few words, but the customers who had endured it for a long time were not interested at all, and they all rushed into the store in a swarm.

"It's too, like I've never seen a self-operated store open, although everyone who comes has a small gift, but it's not so much!" Zhang Yunshen looked at the group of customers in front of him with some dumbfounded.

Before Gao Huaijun could reply, he discovered a new situation.

Since the price of Hillhouse Technology's self-operated store is 300 yuan cheaper than that of the channel provider within three days, some customers who originally wanted to buy Hillhouse MP3 did not look at the product.

In less than an hour, they bought nearly 100 MP3s of different specifications and received more than 100,000 orders, and these people basically did not hesitate.

Of the 200 or so people who came in front, nearly half of them paid directly, and this conversion ratio is really amazing!

He was really shocked when he saw it, and sighed in his heart: This boss Gao is really far-sighted, and the construction of his own store is simply an automatic money printing machine!

However, it is only Hillhouse Technology's self-operated stores that have such capabilities.

Even if it is the self-operated stores of other big brands, there is no essential difference between them and ordinary channel stores.

Boss Gao, it's really amazing!

。。。。。。

During this period of time, Hillhouse Technology has carried out a new round of online and offline publicity in Yangcheng City in response to this self-operated store and the sensation caused by the opening of the self-operated store.

In particular, in view of the very outstanding decoration style of Hillhouse's self-operated stores, a wave of product gimmick marketing in Yangcheng's BBS and urban post bar has been carried out.

Buy Huaguo products and support Huaguo enterprises!

Such a very fresh sentence has become a popular word in Yangcheng during this time.

This kind of marketing work aimed at young people has achieved very good marketing results.

After all, young people love to try new things!

It's a golden age, and it's an age of savage growth!

With two old-fashioned MP3s, it has continued a wave of hot sales, which is simply an incredible thing in 23 years.

At the same time, Gao Huaijun asked Zhang Yunshen not to save money, and took advantage of this wave to open two flagship stores in Guandong and Pengcheng, which is a preliminary formation!

Hillhouse Technology has finally laid several favorable nails in the Zhu Triangle, the core area of southern Guangdong.

Basically in just one month, Hillhouse Technology's two MP3 monthly sales in Nanyue have risen from less than 1,000 units a month to 3,000 units.

This excess increment is completed by a few directly operated stores.

The monthly increment exceeded 3 million yuan!

This is the charm of sinking from the canal!

In this era when sales increments are far from being satisfied, as long as you have something, you can make a profit.

Gao Huaijun did not start the construction of the self-canal when the conditions were ripe, but took advantage of the fact that the hot sales momentum of M2 had not passed, and M3 was about to follow up to cover weak areas.

Some actions, the later you do it, the more you lose.

He doesn't want to wait until Hillhouse Technology develops to a certain extent, and the sinking channel dealers are like joint venture car brands, which are difficult to contain, and they don't give Hillhouse Technology the opportunity to establish its own channels at all.

Taking advantage of the weakness now, the channel business ignores it, and lays the nail first!

The matter of self-canal distribution has come to an end.

In the next period of time, Gao Huaijun will not only pay attention to the research and development progress of the M3 product, but more importantly, pay attention to the major electronic technologies and the reaction to the M2 product!

It was about the same as he expected.

In less than half a year, there are nearly 5 products, and MP3s with a similar style to M2 have been released!

Among them, there are two relatively strong enterprises of Huaxing and Meizu.

However, due to the rush of the listing of these two companies, the overall texture is not much different from the previous MP3, that is, there is just a small video screen and radio function.

Although such a product will cut out some of Hillhouse's low-viscosity customer base, it will not have much impact on the current M2 products!

Gao Huaijun breathed a sigh of relief.

This first wave of imitation of competing products doesn't seem to have made any big moves!

At present, the weakness of Hillhouse Technology is that the product concentration is too high, and it is too dependent on the sales of MP3, a single product, such as electric fans, which is about a fraction of a fraction compared to the amount of electric fans.

The advantage of this is that you can concentrate resources on this product without hesitation, but the disadvantages are also very obvious.

That is, once there is a very strong resistance to this product, the capital chain of Hillhouse Technology will be very dangerous!

However, no matter what tricks these competitors use, the M3 product has 2 months to go.

When the time comes, let all the companies in the industry take a look at how Hillhouse Technology uses a simple but extreme product to achieve a subversive blow to the field of MP3!

You know,It's completely different from MP3 that can only listen to songs,M2It's just a transitional product between MP3 and MP4,Smooth video viewing on the mobile terminal,And can leave the TV terminal,This is the real core demand of this product!

And until the advent of smartphones, this core demand will be replaced.

It's a complete upend of lifestyle!

Therefore, Gao Huaijun's current strategy is - wait!

。。。。。。

Sure enough, Gao Huaijun's worries became a reality.

On this day, Gao Huaijun was watching the renovation progress in his villa, and he received a call from Zhang Yunshen.

"Boss, things are in trouble." As soon as Zhang Yunshen came up, his tone was very serious.

"Don't worry, talk slowly, what's going on!" Gao Huaijun strode out of the villa and came to the open-air garden, where the construction had come to an end.

"Now the library has sent out a product that imitates our M2 in both form and function, and the key is that their price is set very low, as long as 1098 yuan!" Zhang Yunshen said angrily.

This posture is really scary!

The price of 1200 yuan, the price of PK1600 yuan, is 400 yuan less!

The price advantage is too tempting!