This made Gao Huaijun speechless.

This is directly not according to the routine to play the cards!

Generally speaking, copycat products are simply played by those people in Huaqiangbei who can't get on the table.

Large-scale companies will want face.

If consumers know about it, even if you perfectly circumvent the patent problem, the reputation of the copycat factory will come out directly.

They will carry out in-depth disassembly of the original product, and then carry out certain magic changes and upgrades in terms of appearance, internal parts, functions, etc., and can even make a better product than the original.

However, while larger companies are stronger, their processes are also more complex.

So generally speaking, this process will take longer than copycats, and even miss opportunities.

However, once the new product comes out, the ability to blow and impact, is extremely strong!

At the same time, because Kupai is a large factory, the supply chain price and paving are more advantageous, and the price of a unit is directly suppressed to 1100 yuan, and the M2 of Hillhouse Technology is directly crit with small profits!

It's a simple strategy, but it's very effective!

Gao Huaijun snorted and said, "Don't be too flustered! Originally, the product power of M2 was relatively good, but now it is very normal for imitations to appear. ”

"In a highly competitive market, it is not a normal state for a product line to belong to a pure blue ocean state, and our M2 was ahead of a wave, coupled with the fact that competitors did not react, we ate the first wave steadily, which is a normal thing."

"And now, they have a strong late-mover advantage, we have to brace ourselves and grit our teeth and hold on! There are no laws and industry guidelines to support this kind of thing, and it all depends on money! ”

Zhang Yunshen turned his mind, figured out the joints, and sighed.

Hillhouse Technology is now just a company with annual sales of less than 100 million, although compared with 03 years, there has been a lot of progress, but compared to Kupai these enterprises, it is as fragile as ants.

Kupai is playing hooliganism, but now in the face of such a conspiracy, Hillhouse Technology is facing the current situation, and he often has only one choice to deal with this situation.

That's a direct price reduction!

Hillhouse technology products are similar to Kupai's products, which means that the overlap of customer groups is also very similar, if it plays at such a low price, you don't play, then you have to wait for death!

Thinking of this, he couldn't help but say angrily, "Their products are now directly plagiarized from ours, a large company, relying on plagiarism of our small company's works to follow up, and they also want to directly use low prices to kill us, and they don't know how to converge and converge!" It's also too despicable. ”

Gao Huaijun snorted and smiled coldly, saying in his heart that this is still despicable?

Later generations of a certain company to understand that small companies have certain innovative products, either directly acquired, refused to acquire directly plagiarism, with the scale advantage of large companies directly killed small companies, and killed you, do not greet you that kind of thing, and gradually realize the monopoly and hegemony of each detailed area.

What is this small business method of Kupai?

In later generations, the quotation of the same product in the telecommunications industry was 1/5 of that of foreign-funded enterprises of the same quality, and nothing was said.

Business methods, each according to his ability!

Let's see who has rolled up first!

If you don't win in the involution, then run wildly on the road of low profits together!

This is the tragic situation of Huaguo enterprises before 2018.

What is a business war?

Crushing you to death with your fingers indifferently, without thinking about other tricks, this is a real business war.

And what Kupai did was just a drizzle.

If Hillhouse Technology can't even cope with this, then don't mix it up anymore!

"Now, let's not reduce prices on a large scale for the time being." Gao Huaijun hesitated for a moment and said.

"No price reduction? Mr. Gao, if we don't reduce the price, once the Kupai is listed on a large scale, don't say that their base camp Zhu Triangle, even if it is our core area, Chang Triangle, it is all to pave the way for the Kupai and make a wedding dress for them! Zhang Yunshen was taken aback and said.

Now that the M2 has been launched for several months, it is a matter of course for him to reduce the price appropriately, and if the price is not reduced, it is really possible to be killed by the Kupai!

The current price of M2 is as high as 1,500 yuan, but it is a few hundred yuan more expensive.

Even in 23 years, with the same quality, a fool will buy Hillhouse Technology's products.

"Don't get excited! Mr. Zhang! Gao Huaijun frowned, "There are still more than 2 months left, and our new product M3 is about to be launched, so now is not the time to passively deal with the Kupai, we must establish a price anchor for M3!" And the most suitable marker for this price anchor is M2! ”

"If there is a large-scale price reduction now, the current price anchor, where is it going to be low, then how can our key product M2 be sold!"

"So, what we need to do is to stabilize the price, and then give back to the customer in another way."

Zhang Yunshen was stunned.

Giving back to customers?

Another way?

He has been in the electronic technology industry for so long, and he has been dealing with channel providers for so long, he has not heard much about it, and he can give back to customers in other ways!

However, he also had to admire Gao Huaijun.

With so much pressure from competitors, he can still withstand it, and he doesn't care about it, sure enough, the boss is the boss, it is indeed quite awesome, not that they can be compared with a working boy, who has a super big heart.

"Mr. Gao, how do you talk about giving back to customers?" Zhang Yunshen asked cautiously.

"Don't think that if you drop the price directly to the customer, the customer will feel very good! They'll feel like it's time to cut down, and if you cut it, then they'll think you're going to drop more, and then they're in a super vicious cycle until the price cut reaches the break-even point of our product, and that's not going to end. ”

"We are not out of the U disk and power bank two products, can be like this, if you buy our M2 products, you can in the name of the channel business, send customers a shopping card worth 200 yuan, this card can be used within 1 year, customers can buy our Hillhouse U disk and power bank, electric fan and other products, you can also use it to buy our new product M3! If you don't want it, then you can directly discount 100 yuan and let the customer choose by himself! ”

"One of our small charging treasures, just 200 yuan, you can subsidize another ten yuan, you can take away a small charging treasure, you are a customer, are you cool?" Gao Huaijun said this, and couldn't help laughing.

A genius idea in the later world - the room ticket, changed it to 2005!

"Electronic technology products, it turns out that they can still play like this!" Zhang Yunshen couldn't help shouting.