Small courtyard.

Wang Shouren and Li Hong shot with a bow while chatting.

In the guest hall, Li Qing and Zhu Wanqing roasted sweet potatoes while chatting about business.

"Uncle Li, what is a dog?" Zhu Wanqing didn't know why.

"It's a trademark, in other words, it's a figure; Doing so anchors the selling point and makes it easier to remember the brand. Li Qing explained.

"Brand?"

"It's the name, like so-and-so silk village." Li Qingdao said, "With a brand, you can make premium goods." ”

Zhu Wanqing is very smart, and if she puts on a term she is familiar with, she understands it at once.

"Uncle Li, I want to pay a premium and make people pay, it's not easy."

Li Qing nodded: "Theoretically, this is the case, but if we are the first to do it, this will take the lead, and it is human nature to be preconceived." ”

After a pause, "If you want the goods to be premium, you must have a sense of luxury." ”

"For example, ......?"

"The night pot is gilded!"

Zhu Wanqing: "......"

"The night pot is inlaid with gold edges, it is still a night pot!" Zhu Wanqing didn't have a good air, "Isn't this good steel used on the knife handle?" ”

"It's small, it's small." Li Qingdao, "As long as the marketing is done well, people's eyes will be focused on Phnom Penh, and they will not care about the role of the night pot itself, because with Phnom Penh, the night pot has a sense of luxury." ”

"What is marketing?"

"It's just fooling...... Ahem, vividly show the value of the product, promote and accept, and recognize. Li Qing said.

In fact, Li Qing doesn't know how to do business at all, he only has some theories.

However, these theories of his, placed in this era, are properly dimensionally reduced.

Zhu Wanqing has a smart head and ability, Li Qing believes that if he comes up with his own ideas and Zhu Wanqing will be able to succeed if he comes up with a plan.

"I probably understand what Uncle Li means." Zhu Wanqing groaned, "Uncle Li, do you think this is the case, for example...... Our finished clothes are named 'Wanqing', so we have to work these two words, for example, embroidery with gold wire...... Of course, I'm just using an analogy. ”

"Well, it doesn't matter, you go on."

Zhu Wanqing said, "Highlight the preciousness with gold wire, and highlight the sense of luxury with exquisite embroidery technology, which makes people feel ...... Expensive reasonable, even, expensive value. ”

Li Qing stroked his palm: "That's it." ”

Talking to smart people is a matter of convenience.

Zhu Wanqing continued: "Therefore, let's make finished clothes with low-cost fabric, and then inlay gold edges on the brand to create a sense of luxury and highlight the brand value, and the ultimate goal is to give cheap things high value, which is the brand premium that Uncle Li said." ”

Li Qing happily: "There is basically nothing wrong with what you said, but you are wrong in the direction." ”

"What do you mean?"

"With the best silk to make high-quality ready-to-wear, the brand must strive for excellence!" Li Qing said.

Zhu Wanqing was stunned, "Uncle Li, didn't you say that you should take the quantity by price and make small profits but quick turnover?" ”

"In the end, this is the purpose, but at the beginning, we must make high-quality products," Li Qingdao said, "first make the money of the rich, raise the brand tonality, and then gradually develop to low-end products after the brand is launched;

Everyone has a strong mentality, those rich people wear our brand, which is equivalent to free promotion for us, and after the brand is deeply rooted in the hearts of the people, we will make low-end products, which will be popular immediately. ”

Li Qing said: "In the future, business must be made into flowers, otherwise, it will not be able to play at all." ”

After thinking about it, Li Qing said: "This is called stimulating consumption, do you understand?" ”

"That's it...... Willing to spend money, even if it's not particularly needed? ”

"Clever!" Li Qing did not hesitate to appreciate.

This is Zhu Wanqing, to be replaced by Li Hong, it is estimated that he has been saying for so long, and he is still stuck on the topic of 'why the night pot should be gilded'.

Zhu Wanqing groaned: "Uncle Li, if we do this, others will definitely follow the same example, one or two are not afraid to follow the trend, but they can all follow the trend......

"It's meant for them to learn!" Li Qing said with a smile, "You don't think that Uncle Li is like this, he intends to eat meat in our family, and others can't drink the soup, right?" ”

"Uh......" Zhu Wanqing looked sneered, "The niece is small." ”

Li Qing was in a good mood, and didn't say anything about her, but said:

"There is only one ultimate goal, that is, to stimulate consumption, so that Daming's goods do not worry about selling, and at the same time, export Han culture, to create the brand of 'Daming', not just for a family to make a fortune, of course, the first to eat crabs will definitely make a lot of money."

Zhu Wanqing nodded slowly and sighed, "Uncle Li, it's really ...... Great wisdom! ”

"Less sycophants."

"No, really." Zhu Wanqing said, "Just doing this, the maritime competition will become more and more fierce in the future!" ”

"There is competition, there will be vitality, in the future, who plays more tricks, who can survive and live better." Li Qingdao said, "Just like now, if you sell silk in pieces, will the business be easy to do?"

In my opinion, it is stupid to use the lowest means of promotion and price reduction, not only will it not make business easier, but also destroy the ecology. ”

Zhu Wanqing thought so, she ran the Hou Mansion industry, and she agreed with this too much.

According to the current trend, if you don't seek change, the profit of a silk horse is not to say three or two or five dollars, and I am afraid that the profit of one or two or five dollars may not be able to be maintained in the future.

But even then, it can't make business easy.

The competition is in the wrong direction!

"Uncle Li, what's the name of our brand?" Zhu Wanqing asked.

"The word Wanqing, when you hear it, it is a woman's name, which is not conducive to development, and it is better to have a more neutral, men, women and children for all ages." Li Qing said.

Zhu Wanqing pondered for a while, and said, "How about calling it 'Yongqing'?" ”

"That's fine." Li Qing nodded and said, "Remember, our Yongqing brand must be at the forefront of the times and lead the trend......"

Balabala......

Zhu Wanqing nodded frequently, the more she listened, the more she listened, and at the same time, she became more and more confident in opening a store to sell finished clothes.

If she doesn't make money for two years, she has to do it!

After taking care of the business for so many years, Zhu Wanqing has already figured out the business logic, but due to the limitations of the times, she has not been able to make a breakthrough.

It turns out that business can be done like this!

Zhu Wanqing is smart, except for some unclear terms, she can understand everything else, and sometimes, she will put forward her own opinions to make up for some loopholes.

In fact, Li Qing did this, in addition to stimulating consumption, he also had another idea.

-- Cultivating capital.

The result of heavy business is inevitably commercial involution, and with the passage of time, small industries will be acquired and integrated by large industries, which is also inevitable.

Only in this way can the cost of goods be reduced.

In the future, it must be an era of involution among the rich gentry, and the result is also doomed.

——In the end, it is still the volume price, the price is based on the quantity, and the small profit is quick turnover.

In this way, it seems to be a loss, but it can make the economy flow endlessly, and it can also drive more people to work.

At the same time, under the fierce competition, industrial development will inevitably soar.

As for the future, the capital will become bigger and force the imperial power...... This will take a long time, and there is no need for him to rush now......

"It's ripe, it's done, and the Xuande potatoes are baked." Zhu Wanqing's words brought Li Qing back to reality.

"Ah, it's hot."

"A piece of Xuande potato can make you like this, look at your unproductive appearance?" Li Qing teased.

Zhu Wanqing: (???? へ???? ╬)

That's not the attitude you had just now.

At this time, Li Hong and Wang Shouren smelled the aroma and also came over.

Zhu Wanqing quickly picked up a piece of roasted sweet potato, threw it to Li Hong, and snorted lightly: "You have a very smart nose." ”

Li Hong grinned silly, and Wanqing finally ignored him.

He reached out to pick it up, and the next moment, his expression distorted.

Almost at the moment when Zhu Wanqing threw the roasted sweet potato, Li Qing also lost a piece, but he lost it to Wang Shouren.

But Wang Shouren was much smarter, and immediately put his hands into his sleeves and picked him up through his sleeves, but he didn't burn him.

Li Hong bared his teeth, quickly turned his left hand into his right hand, strode forward, put the sweet potato on the table, and then kept blowing on his palm.

Zhu Wanqing snorted proudly: A stupid hat with tendons, don't let you go to bed, you really don't go, you deserve to burn to death!

Where did Li Hong know her thoughts, he also felt that his daughter-in-law forgave him for going to the Qinglou, so he quickly peeled the skin, blew and blew, and handed it to her.

"Wanqing, you eat first."

Zhu Wanqing pursed her mouth, stretched out her hand to take it, and no longer kept a straight face.

It's not that she forgives, but that Wang Shouren is here, in front of outsiders, she has to give face to her man no matter what, "Xie Fujun." ”

"Ahaha...... Why are we husbands and wives still so polite? Li Hong breathed a long sigh of relief, this matter has finally turned the page.

Wang Shouren sighed, "Your husband and wife are really affectionate." ”

"That's it." Li Hong looked proud, and gasped, "I let it go east, she doesn't go west, I let me beat the dog, she doesn't pick up the chicken." ”

Okay, okay, that's it, right? Zhu Wanqing secretly gritted her teeth, but smiled softly on her face, "Yes." ”

Wang Shouren grinned, where could he not see that Mrs. Li's family status was not ordinarily high, and Mr. Li was bragging?

However, as a guest, it would be too rude for him to expose it, so he also echoed and smiled.

Li Qing sweated for his godson in his heart, and hurriedly changed the topic, saying, "Xiaoyun, you have also become a relative, aren't you on good terms with your wife?" ”

"Why, okay." Wang Shouren took a bite of the roasted sweet potato, sucked his mouth and said, "Recently, I was diagnosed as pregnant, and I am also by my side at home, and I love it." ”

After a pause, "Sir, you are a doctor, prescribe a by-tocophyllant for Cunjing Jing." ”

"Actually, it's not necessary!" Li Qing shook his head, "That can only serve as psychological comfort." ”óΠъ.oяＧ

"Is that so?"

Li Qing nodded: "It is best for pregnant women not to take medicine, of course, this is based on the premise that the body is fine." ”

Hearing this, Wang Shouren rejoiced: "Fortunately, I didn't go directly to the pharmacy to prescribe medicine, I asked Mr. you first." ”

After a pause, "What should pregnant women eat?" ”

"Meat and vegetarian matching, less spicy and greasy, just eat normally." Li Qing said, "Just keep a normal heart, don't make up for it." ”

Wang Shouren nodded, and was about to ask some more precautions, when there was a sudden knock on the courtyard door, and without waiting for an answer, Jinyiwei broke in.

"Divine Doctor Li, go to the palace quickly, don't delay!"