This plan is to compare Xiyuan beer.

Demonstration example 1 given by the publicity plan: Last night, a party was held at home, and when the game was rising, Dashan beer was drunk, and the neighbor at the party brought the beer he had stored at home, but no one drank it, when did the taste of Xiyuan beer become so bad?

This kind of propaganda is actually a kind of advertorial, which is very common.

However, generally speaking, if a company uses this kind of advertorial to promote, it cannot carry the name of other companies, especially by belittling other companies to highlight its own company.

If you bring the name of another company, it is likely to cause unfair business competition and be sued.

This kind of example is not without precedent, just like when Pepsi and Coca-Cola competed, Pepsi once had an advertisement, a boy came to the vending machine, pressed two cans of Coca, and then stepped on the two cans of Coca-Cola to press the top Pepsi button, and finally the boy took Pepsi, regardless of the two cans of Coke on the ground.

Because of this advertisement, PepsiCo was sued, and the advertisement was also taken down and fined.

Of course, the people at PepsiCo knew that the ad was illegal, but they did it anyway.

It was because they wanted to take advantage of the situation, to borrow the delicious taste that was in full swing at that time.

Although it later triggered a series of advertising wars, in fact, this wave of operations was still earned by Pepsi.

Because PepsiCo has not done any substantial harm except for millions of dollars in compensation.

And millions of dollars are not as much as the cost of an advertisement.

But Pepsi has gained more attention through this.

Of course, that kind of open war is too unskilled.

Denver wouldn't do that kind of thing, and he was going to use the trolls to do propaganda.

The advantage of using the Internet water army is that even if Xiyuan Beer is not happy, it is not a problem with Dashan Beer.

Xiyuan Beer can't go to sue the water army.

And Dashan Beer can be completely excused from the consumer's personal behavior.

And because the gap between Heewon Beer and Dashan Beer is too big.

No matter how Xiyuan Beer fights back, it is advertising Dashan Beer.

In general, this behavior is a very rogue operation.

......

In the student apartment at night, Crovford was still reviewing his homework.

Suddenly, a call from Apaler came.

"Crofo, go buy me a few cases of beer. ”

Crotford's face darkened: "Ran out of beer at the party?"

"yes, these bastards are too good to drink. Apalal said.

"Aren't you partying in Mikap's apartment? it should be closer to the convenience store than mine, right?"

"You don't know, originally I prepared five cases of Dashan beer, but I saw that the beer was almost drunk, so I went to the convenience store to buy five cases of Xiyuan beer, but everyone thought that Xiyuan beer was unpalatable, no way, if I couldn't get Dashan beer, this party would be unhappy. ”

"Then let's go to the convenience store again. ”

"There is no mountain beer in the convenience store, only Mara Supermarket, and only North Beach Mara Supermarket is open 24 hours a day in the entire city. ”

"What? You want me to go to the North Beach Mara supermarket, which is at least thirty kilometers away from the school. ”

"Crofo, you also like the mountain beer bar, you can also reserve a few cases of beer for our dormitory by the way, I have a treat." ”

Apaler's words are in the heart of Crovoe, although Crovoe likes mountain beer, but the price of mountain beer is much more expensive than ordinary beer, and it is good to drink a little once in a while, but if you drink it every day, Crovo can't afford it.

The beer supply in the dormitory is basically the responsibility of his rich second-generation roommate Apaler.

To be honest, Crotford is now completely obsessed with Dashan beer.

Every time he reviewed his homework, he had to drink a few cans of beer.

Every time I was drinking and reviewing my homework, it was very efficient.

However, it is not completely without its drawbacks, that is, if you drink ten cans of beer at a time, you will get drunk.

So if there is a class in the afternoon, then you should definitely not drink it at noon.

The best time to drink is after dinner.

And there is another benefit to reviewing your homework while drinking Dashan beer.

That is, it will not cause a hangover effect, and you will not get dizzy the next day.

That's why Crovford is obsessed with mountain beer.

Of course, there is another drawback of Dashan Beer, which is that it cannot be mixed with other beers at the same time.

If the other beer is drunk alone there is no problem.

However, if you drink other beers after drinking Daisen beer, you will immediately feel that the other beers are unpleasant.

It's not because Dashan beer affects people's taste buds, but because the difference between the tastes of the two beers is too obvious.

After running back and forth, Crofo played with his phone while enjoying a mountain beer.

At this time, Crotford saw an article on Facebook, the content of this article was exactly the same as the previous trouble that Apaler encountered, it was also because he drank Dashan beer on the party line, and then replaced it with Heewon beer, which caused the dissatisfaction of the people at the party.

Crotford thought about it, opened his Facebook page, and wrote an article on it.

The beginning of the guide to the use of Big Mountain Beer: I am a student in the Department of Mathematics at the University of Los Angeles, and as a fan of Big Mountain Beer, I have a similar poison to Big Mountain Beer... So here, I'm going to give a guide to the use of Dashan Beer.

First: Dashan beer should not be mixed with other brands of beer, as this will make you lose interest in other beers.

Second: Dashan beer is a very good party drink, Dashan beer can make the party atmosphere more lively, believe me, Dashan beer is the best choice for the party.

Third: Dashan beer is also a good condiment, not long ago, I just tried to cook China's famous beer duck with Dashan beer, and the result was that taste really made me unforgettable for a long time, every fan of Dashan beer, please be sure to try to cook beer duck with Dashan beer, that taste will definitely make your past recipes suspicious.

Fourth: Please find a place to live close to Mara's supermarket, because Dashan beer is only sold in Mara's supermarket.

Fifth: Please work hard to make money, because the price of Dashan beer is three times more expensive than regular beer.

As soon as Crofo posted this article, he received an immediate reply.

A Batman called Forever replied: I add the sixth point, the mountain beer can be used for fishing, please don't doubt my point of view, I went fishing with my friends, and then poured the mountain beer into the river, and a school of fish swam over.

Soon, the topic that Crotford brought up got a lot of replies.

Some people answer seriously, while others are funny.

For example, a person who called me a big star replied: I was harassed today, and my bodyguard and assistant were not around, and then I smashed that bastard's head with a big mountain beer. (https:)

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