"Mr. Chen, I would like to tell you the good news, our beer sales have exceeded 100,000 cans in a single day. Denver couldn't help but call Chen Cao.

After their push, the topic of drinking Dashan beer while doing various things became more and more hot.

Even their sales are increasing day by day.

"Very good, did you come up with this topic?" Chen Cao also noticed the topic that suddenly appeared on the Internet.

"Well, isn't this Mr. Chen, a topic that you are looking for someone to do?"

"It's not me, I didn't do anything, I think you're capable, so I said I wouldn't meddle in management. ”

Denver was in a trance, and this topic was naturally generated?

Xiyuan Beer, U.S. Headquarters -

Westan Lees looked at the sales report, and his face became a little ugly.

He wasn't angry about his beer sales, but a glaring beer brand that came into his sights.

Dashan Beer!This is an almost new beer brand.

However, in the ten days since it was put on the shelves, the sales volume has been constantly refreshing.

From 10,000 cans of beer on the first day of the market, it has now exceeded 100,000 cans.

Of course, there is still a big gap between this and the sales of Xiyuan Beer.

Xiyuan beer sells more than 3.5 million cans every day in the United States, and California is a very important region, with daily sales of more than 500,000 cans.

The daily sales ranking is either first or second.

The maternity leave that can compete with Xiyuan Beer is basically those international first-line brands.

Although the daily sales of Dashan Beer are still rising, there is still a huge gap with Xiyuan Beer.

If you talk about competitors, Dashan Beer is far from meeting this qualification.

But Westan Lees is unhappy with Dashan Beer, and Denver, the CEO of Dashan Beer.

Because Denver used to be his boss, and Weststein Lees relied on standing in line, and then kicked out Denver who didn't stand in line.

He then replaced Denver as the head of Heewon Beer North America.

But now, this guy, who was like a lost dog in his eyes, actually got up again and appeared in front of him again.

Even if Dashan Beer has never targeted Xiyuan Beer, it is not qualified to target Xiyuan Beer.

But Weststein Lees still thinks Denver is here for revenge.

Neither Big Mountain and Denver have made a move, and Westan Lees has already seen Big Mountain and Denver as imaginary enemies.

For a small and medium-sized brewery, selling 100,000 cans of beer a day is already quite a good result.

Even Chen Cao thinks so, at least he can reach 100,000 cans of beer per day, which can already guarantee that he will not continue to lose money.

At that time, even if you go for a loan, the bank will be more than happy to lend money.

No, the development of Dashan Beer must be curbed.

Denver must not be given the opportunity to stand in front of itself again and have a fair dialogue with itself.

Westan Lees suddenly had an idea.

"Mr. Denver, something happened, and the wind on the Internet suddenly changed. The assistant hurriedly pushed open the door to his office in Denver.

"What's wrong?" Denver is now very concerned about the topic on the Internet, and when he heard the assistant's words, he immediately turned on his mobile phone.

"Here's the thing, there was a person on Facebook who posted that he was drinking and driving and then had a car accident, and now someone is deliberately leading the conversation and criticizing our company for irresponsible promotion and publicity, causing social unrest. ”

Denver raised his eyebrows, and Dashan Beer suddenly appeared out of thin air, and in just ten days, it reached a daily sales of 100,000, obviously affecting the interests of other brands.

And Denver vaguely feels that this matter should be more than just a conflict of business interests.

After all, the time of Dashan Beer is still short, although the sales are very gratifying, but the 100,000 daily sales results are spread to dozens of hundreds of beer brands, and the impact on everyone is very limited.

It is impossible for small and medium-sized manufacturers to waste time, energy and money to scare Dashan Beer.

Because they have no capital, their profits are not high in the first place, and then take out hundreds of thousands of millions of dollars to attack Dashan Beer?

No one is fed up, there is only one possibility.

That's the big beer manufacturers, and they have the ability to do that.

When the big manufacturers find a potential threat, they will indeed take the initiative to snipe at the potential threat.

However, with the current sales volume of Dashan Beer, it does not constitute the so-called potential threat level of those big manufacturers.

Denver used to be the head of North America for Heewon Beer, and he used to do the same.

Therefore, after analysis, he found that this should not involve market competition.

It's revenge! The object is likely to be Heewon Beer.

Denver sneered, it was Westin Lees.

That kid is still so unmotivated.

Denver didn't have a good impression of Heewon Beer in the first place, after all, he was expelled by Heewon Beer.

He was even more disdainful of Weststein Lees.

Although the conflict with Xiyuan Beer came too early, it was a little surprising to Denver.

But that doesn't mean Denver is scared.

Small companies are afraid of large companies in large part because of the unequal power of both sides.

It's not bad for a small company to have one or two million dollars a year in publicity expenses, and some small companies don't even have publicity expenses.

The predecessor of Dashan Beer was such a small brewery.

Annual sales are only in the tens of millions of dollars.

But now Dashan beer is different.

Because Chen Cao gave Denver sufficient publicity funds and budget, it is not necessarily less than the advertising budget invested by Xiyuan Beer.

Of course, the plan for this money is to invest in advertising in the next six months.

But Denver has changed his mind, and he's going to make a living.

"Call me the manager of the propaganda department. Denver said, "In addition, the daily sales report from Mara's supermarket came out, and I brought it to me immediately." ”

Denver is a shrewd businessman and a manager.

As soon as he made his decision, he conveyed his orders.

And then he also got the daily sales report provided by Mara Supermarket, and due to the influence of the Internet, the sales of Dashan Beer fell by 100,000 cans yesterday.

This is the first time that Dashan Beer has experienced reverse growth since its launch.

Denver must change this situation as soon as possible, or else sales will plummet.

At the urging of Denver, the Propaganda Department quickly came up with several plans.

One of the options was to make Denver hesitate.

Because one of the plans is to take advantage of the situation, borrow the momentum of Xiyuan Beer, if this plan is implemented, then there will be a full-scale war with Xiyuan Beer.