Chapter 18 Influential Planning
In a blink of an eye, more than a month has passed, during which I have experienced the eleventh holiday.
Lin Sen changed houses after receiving his salary, and stayed in the company the rest of the time.
Lin Sen had a very fulfilling life, and he did two things during this time.
That is to train employees, and when there is a business need, he gives technical support professionally, and he is not in vain as a vice president.
Now that it is the end of the month, the company has arranged a summary meeting, which is attended by several directors, supervisors and two general managers.
The first is the debriefing session.
Liu Zhijun, business director: "Our company's business volume this month has increased a lot compared with last month, and more than 20 large and small advertising projects have been received, and customers are basically satisfied." β
Han Leilei nodded when she heard this, and motioned for the next department to continue.
Liu Feng of the Creation Department: "After more than a month, the creation department has basically completed the run-in, but we are still not enough directors for each group.
Now we only have two groups, each group is only equipped with one deputy director, normally there should be two, one copywriter and one artist, so we need to strengthen the staffing in this regard. β
After Liu Feng finished speaking, Lin Sen stretched out his hand to speak, and Han Leilei nodded in agreement.
"I remember that our two existing deputy directors are both from art backgrounds, and they may be lacking in copywriting, so I can be responsible for this aspect, and I can also focus on the idea of advertising. β
Hearing that Lin Sen took the initiative to take over this part of the work, Han Leilei was very happy and said: "Since Mr. Lin is willing to take over, then Mr. Lin will be mainly responsible for this aspect in the future, and other advertising companies will also be led by vice presidents, so it will be hard for Mr. Lin." β
"Hehe, it's not hard, this is what I should do. β
After the two of them finished speaking, no one else objected, because during this time, Lin Sen's performance was seen by everyone, he did have this ability, and he cooperated well with Liu Feng.
Han Leilei: "The media department is working normally this month, TV, newspapers, magazines, posters and other channels have been set up, and the cooperation unit agreement has been signed. β
heard that the channels were opened, which reflected Han Leilei's ability and connections.
Everyone in the company has heard that Han Leilei is the eldest lady of the Han family, and the Han family still has a lot of energy in Binzhou, so many people will not embarrass Han Leilei for the sake of the Han family.
After reporting three of the four major departments, only finance remained.
Treasurer Sun Shiqing: "It's my next turn, our company's income and expenditure last month was negative, and this month is barely flat."
After the payroll, the liquidity on the accounts was insufficient, and we had to continue to expand the business. β
Hearing the lack of liquidity, Liu Zhijun was ashamed, because he was mainly responsible for business development, in fact, he had worked very hard.
For this situation, Han Leilei also expected that the early stage of a company's development is very important, and this is the time when she needs to inspire the military.
"I know the situation of the company, and the current situation is roughly what I expected, and the fact that we can break even this month shows that everyone has worked hard, and I would like to thank you all here.
However, the purpose of our company is to make money, and everyone here does not want to lose their jobs, so everyone must work harder in the future.
At present, most of our company's customers are brought by me and Director Liu, which is far from enough.
So the next step is to strengthen the training of the business department, so that all its employees can really take action.
On the other hand, the management also needs to act, you are paid more than the employees, and you have to take on more responsibility. β
After Han Leilei finished speaking, several directors nodded solemnly, although they were reluctant to accept it, but this was a problem that had to be faced.
This was followed by a discussion session, and the atmosphere of the meeting was a little lively.
Liu Zhijun: "Actually, we have a lot of orders to accept this month, but in the face of those big companies, they see that our company is not famous enough, so they refuse to cooperate with us, even if we have this ability, people don't consider us." β
After Liu Zhijun finished speaking, everyone else nodded, and Han Leilei was also helpless about this situation.
Fame is related to strength and reputation, which cannot be cultivated in a while, and it takes time to accumulate.
If the reputation can't be beaten, their company will not be able to receive large orders, and the company will inevitably be unable to make ends meet in the long run.
And the company can't make ends meet, either lowers its standards, or can't go bankrupt if it can't hold on, so there is a vicious circle, neither of which is what people want to see.
Seeing that everyone was worried about fame, Lin Sen knew that he had to stand up.
Sometimes if an advertising agency wants to be famous, it only needs a successful advertisement, and he has a lot of successful advertisements, and it is time to come up with them.
"Well, let me say a few words, in fact, I thought about this when I first came. β
Saying that, Lin Sen took out a USB drive, and the others were surprised when they heard it.
"Xiao Sun, please help me put the USB drive in it, there is a plan I wrote during this time, everyone help me take a look. β
"Okay, Mr. Lin. β
Sun Qian held Lin Sen's USB drive, everyone's eyes were on the big screen, Lin Sen stood up and came to the side.
"Look, I saw on the bidding website that Chow Tai Jewellery was looking for advertising ideas, and then I wrote this proposal.
Now Chow Tai Jewelry's bidding ranking is at the top of the list, so I plan to try it with this advertisement, and once it is successful, our company will be an instant hit. β
Speaking of Lin Sen, he explained this advertising plan, and when he saw that Lin Sen was going to promote diamonds, everyone was shocked.
And the meaning that Lin Sen gave to the diamond made them feel very beautiful.
Especially the classic bilingual line: A diamond lasts forever, a diamond lasts forever.
In the original world, under the hype of the De Beers family, diamonds were defined as a testimony of love, and the price soared, turning into a "rare metal" comparable to gold, and starting their own luxury life.
So Lin Sen believes in the power of this sentence.
If it weren't for the fact that Lin Sen had no money now, he would have wanted to open a jewelry company, and then through speculation, he would definitely be able to make a lot of money.
In the conference room, there was silence for a while, and even Han Leilei was shocked by Lin Sen's bold thoughts.
After a long time, Han Leilei spoke: "Mr. Lin, your plan is very good, and your idea is also very bold.
But Zhouda Jewelry's main business is gold and silver jewelry, and diamonds don't seem to be their main items, right?"
Lin Sen: "So it depends on whether their boss has this vision, if he can't see it, we can find other jewelry companies." β
Han Leilei nodded, and began to think about whether there was a suitable partner.
"Mr. Lin, your advertising creativity is good, but we don't seem to be popular in China, we generally focus on gold and silver, but some Western countries prefer diamonds. Sun Shiqing said.
"Hehe, Director Sun seems to be very interested in jewelry, so don't you look at those diamond-encrusted jewelry, aren't they beautiful?"
As he spoke, Lin Sen released some pictures on the screen, in which various brilliant diamonds instantly attracted the attention of the ladies present.
"These are some of the pictures I found on the Internet, you look at these jewelry, they don't have the clichΓ© of gold and silver, they are brilliant and elegant at the same time, I believe that no woman can resist the charm of diamonds.
And the current situation of our company, we must find a way out.
Once this plan is successful, it means that we have changed an era and changed the inherent concept of marriage in China.
Don't you be tempted?"