Volume 1 Yancheng Fengyun Chapter 52 The True Uses of Sesame Seeds
In less than a day's work, the reputation of Li Ji snack shop for a penny potato flour will spread throughout Yancheng, and the speed of transmission is staggering, especially the half-grown boys, as soon as they arrive at the meal, they will rush to the door of the store at the fastest speed, and the people in line will line up from noon to evening, and there is no moment less than 100 people, after all, most people earn more than ten yuan a day, and it will take one-third to one-half of the meal every day, so it is not surprising that there is this scene.
On the third day, it seemed that this scene had become the norm, and the people of Yancheng East City were no longer surprised, and at this moment in the teahouse opposite Li Ji Snack Shop, Wang Weiming was sitting on the second floor, looking at the scene below, drinking the fragrant tea in the cup, and said, "What's the situation over there?"
"Young master, the guests in the Jade Fan Zhai are less than thirty percent of the ones on weekdays, and it won't be long before the Jade Fan Zhai will be unsustainable!"
"Okay, this is what Young Master Ben wants, it doesn't matter how much you lose, as long as you can force them to be unable to drive!"
The subordinate next to him flattered: "According to the small one, why should the young master bother to make such a big deal, give the little one an explanation, and the little one will immediately lead someone to smash their shop, see if they dare to be so arrogant!"
Wang Weiming looked at him with disdain when he heard this, and said: "Then you go, this son agreed, that is, let people put the knife on the neck when the time comes, don't cry and shout to beg me, I don't have that ability." ”
When the subordinate heard this, he also cowardly muttered twice and stopped talking, Wang Weiming scolded: "You stupid, you have been by Lao Tzu's side for so long, and you are still so stupid, I can't think of anything that you pig brain can think of?
Seeing that the other party lowered his head and kept silent, Wang Weiming had no interest in continuing to scold, he still understood the truth that dogs can't change eating, and he hoped to make this guy smarter, which was more difficult than ascending to the sky, but fortunately, he did his best to do everything he was told on weekdays, and he just made do with it, even if he had raised a dog for so many years, he was grateful, let alone him.
sighed and said, "How many taels of silver have you lost in the past three days?"
The subordinate paused when he heard this, and then said, "Young master, I have lost more than sixty-eight taels of silver so far. ”
Wang Weiming calculated and said to himself: "Then the 1,000 taels of silver I gave you is enough to compensate you for a while." ”
"Hehe, young master, I don't see that they will have to close their doors at that time. ”
......
Qin Han has been sleeping at night in addition to sleeping at night these days, and has almost stayed in the store during the day, but what makes Lin Ergou strange is that since Li Ji Snack Shop lowered the price to one penny, the young master has not dropped but risen, and set the price at five cents a bowl, but compared with the previous ten cents, the variety of vegetables in it is nearly half less, but the powder in it is nearly fifty percent more, Qin Han called this an ordinary portion, and asked the future ordinary portions to be in accordance with this, in Lin Ergou's opinion, Qin Han's actions are tantamount to breaking a jar and breaking it.
However, it is strange that the passenger flow in the past two days has a tendency to recover, from only two percent on the first day, to the previous three percent on the second day, and the passenger flow on the third day has not fluctuated much, Lin Ergou was curious, so he went to ask Qin Han what the reason was.
Qin Han smiled and said, "This is the driving force of a brand!"
"Brand?" Lin Ergou still didn't understand what he meant.
Lin Ergou is his own big shopkeeper in the future, and sooner or later he will have to teach him this, so Qin Han said patiently: "What is a brand? You can understand it as a business, of course, it needs to be refined." ”
"The big concept is that similar to the restaurant is a business, for people to eat and drink, the teahouse is another business, the green house is another business, and under these restaurants, what else will there be in the classification?"
Lin Ergou thought for a while and said, "There are restaurants, snack shops, and tea stalls. ”
"Yes, we belong to the category of snack shops, but although the problem potato flour has been in our hands for more than a year, its fame is not as fast as it has been in these three days, why is this?"
"Because our pricing is still relatively luxurious among ordinary people, but after a long time to understand and satisfy their hunger, most of the people who patronize us still belong to the middle and upper class people. ”
"So, this price is a little unreasonable from the beginning, and sooner or later it will have to be changed, so it's better to take advantage of this shareholder wind to drop to the end!"
"Why is this?" Lin Ergou wondered.
"Is this price reasonable at the moment?" Lin Ergou shook his head firmly when he heard this.
"Since it is unreasonable, it will not exist for a long time, it must be just a flash in the peach blossoms, so we don't have to panic, wait until we have studied the most reasonable price, as for the brand power just mentioned, it is because of this shareholder wind, not only their fame has started, but even ours is the same, so the customer flow has rebounded in the past two days, after all, their store can only receive so many people every day, and now as long as anyone can boil the opponent to death, who can get the greatest benefit. ”
Lin Ergou became more and more excited the more he listened, he didn't expect that there were so many doorways here, and he couldn't help but be a little curious about how the young master knew such things in his little head, but he didn't want to ask about them, he just wanted to know what to do next.
"Hehe, the easiest way for you to remember something that you want people to accept and spread in the shortest amount of time is to go from the top down. ”
"From top to bottom?"
"In the future, there is no single price and style of our potato flour, I will divide it into four types, the first is the ordinary version sold in the store, only five yuan, the second is the standard version, the price returns to the previous price of ten yuan, the style is the same as before, the third is the deluxe version, each serving of twenty yuan, in which there will be a lot more vegetables and meat, and there will be secret condiments to add Oh!
Speaking of this, Lin Ergou couldn't help but be stunned for a moment, and only after a long time did he slowly say: "Fifty wen a bowl? Who would eat such an expensive thing?"
"This is the way of doing business, rats have rat holes, snakes have snake holes, do you think these two will come together? Sometimes those princes and nobles, wealthy families want to be different from others, if they are all the same, how can they reflect the difference in their identities?"
"That's right," Lin Ergou muttered.
Before he could finish speaking, Qin Han slapped him on the head and said, "Okay, don't leave me with ink, hurry up and buy me a few hundred catties of sesame seeds and come back." ”
"Young master, do you want to make sesame cakes? But you don't need so much?"
"You'll know when you buy it, go ahead!"
After Lin Ergou left, Qin Han muttered to himself: "I really don't know what Great Qin has done in the past few hundred years except for wars, and I don't even know that sesame seeds can squeeze oil." ”
In his previous life, Qin Han remembered that sesame oil began to be squeezed and eaten thousands of years ago, and it was all the rage in the Tang Dynasty, and it was almost a necessary thing for rice blending, but in Daqin, it was almost useless except for making sesame cakes and sesame cakes, what a waste!
In less than half an hour, Fuquan and Suzi resisted three hundred catties of sesame seeds, Qin Han nodded with a smile, and drove away some inconsequential people, leaving only Lin Ergou, Fuquan, Zhao Shun, Yanzi, and Xu Huang, who was watching them busy.
First instructed Fuquan and Zhao Shuan to wash the sesame seeds, and then nodded with satisfaction after washing them three or four times in a row, and when the moisture in them was dried, they began to stir-fry in the pot, and constantly let Zhao Shuan, who made the fire, control the size of the fire, and finally after a burst of stir-frying, the fried sesame seeds came out of the pot.
After a period of temperature, the fried sesame seeds are poured into the stone mill and ground finely, this kind of work is generally done by livestock, but now the livestock here are only the dog eggs in the arms of the swallow, and Ah Huang tied to the back door, even the pig in the pigsty before was also because there was nothing to feed it, it had already been killed to eat meat, so a few men present had to take turns to grind.
Grinding sesame seeds is not like grinding some other things, you need to take the trouble to maximize its oil yield over and over again, after all, sesame seeds are small, Fuquan and Zhao Xuan are tired and collapsed, so they have to go out by Lin Ergou, but now Lin Da's shopkeeper is arrogant and expensive, and after a few laps, he began to lose his breath, and Qin Han, who rolled his eyes, had to go out in person.
It is worthy of a practitioner, who grinds out all the sesame seeds in the stone mill in one breath, while the swallow stays under the stone mill, like a midwife, watching a drop of sesame oil fall into the vat below.
Rao is Qin Han is Lian Jiazi, and he couldn't stand this effort, and after instructing Lin Ergou and the others about the next matters, he spread it on the grass mat on the side, Xu Huang looked at him with interest at the moment and said, "Where did you kid know these strange methods, could it be that he starved to death in his previous life?"
"Hehe, your old man is right, I was really a starving ghost reincarnated in my previous life!"
Seeing that Qin Han avoided talking about it, Xu Huang glanced at him meaningfully and said no more, and after an hour or so, Yanzi ran to Qin Han excitedly with a copper basin and said, "Brother, it's done, it's done, why is this thing so fragrant?"
Lin Ergou and the others also couldn't hide their excitement and followed behind, Qin Han sighed when he heard this: "I've taught this everything, if it doesn't work, I might as well wipe my neck!"
"Young master, then I'll add this thing to our powder tomorrow?"
"None of you are allowed to move this thing without me speaking, just keep it as it is for the past two days. ”
Hearing this, everyone looked at each other, but Yanzi couldn't help but ask, "Why is this?"
Hearing this, Qin Han replied incorrectly: "In the next two days, your task is to let all the remaining people who know how to make potato flour know and teach them the process of making sesame oil, and tell them that this is our Jedi turnover, and we must not tell others!"
"Young master, no!" Lin Ergou said hurriedly.
And Yanzi looked at Qin Han and then at Xu Huang on the side as if he understood something, his mouth narrowed as if he could laugh at a flower, Qin Han saw this and said sharply: "Yanzi, don't talk nonsense!"