Yuhua Lane is the most prosperous street market in the outer city of Jinling, but it does not mean that every shop in Yuhua Lane is profitable, the business survival rule here is the same as other places, it is "survival of the fittest", every month there are new shops opened, and there are also shops closed down for various reasons every month.

December is the peak period for store closures in Yuhua Lane, most landlords will settle the next year's rent with the store in December every year, and there are holidays such as the Spring Festival and Lantern Festival in January, and there is a long market closure, so many shops with poor business conditions will choose to close their business in December.

If you are lucky, the closed store can also charge a transfer fee to make up for the loss of business, and if you are unlucky, you can only close the door and leave.

Shopkeepers who are preparing to close their stores in December will be a little impetuous, hoping to transfer successfully as soon as possible and take the money and leave, so the peak period of store closure is also the peak period when the store changes hands.

However, after taking over the store, most people rarely choose to open in December, and generally choose to open on a good day such as the 15th day of the first lunar month or the second day of February, to avoid the Spring Festival holiday, and at the same time to take advantage of the good fortune, hoping that the store will prosper in the future.

However, there are also people who do not believe in evil and like to go against tradition.

On December 12 this year, Yuhua Lane ushered in the opening of a new store called "Xuanji Branch", and the neighbors inquired with each other to find out that it was a shop selling elixirs, magic medicines, skin care cosmeceuticals, special refining utensils and jewelry and jade.

In addition to jewelry and jade, several other businesses are not something that ordinary people can engage in casually, the elixir can only be marketed and sold under the license of the Daluo School of the Protector God Sect, the magic medicine and skin care cosmeceuticals are supervised by the Taichang Temple Taiyi Medical Department, the special refining is jointly supervised by the Daluo School and the Ministry of Industry, and some refining weapons are also supervised by the Ministry of Refining.

If you want to open a shop like this, you must deal with the Daluo faction, the Ministry of Industry and the Ministry of War at the same time, except for the royal family relatives and top princes, others have no ability at all.

The people who can open a shop in Yuhua Lane, although they don't say that their hands and eyes are all over the sky, but they all have some background backers, and they found out in less than half an hour, the predecessor of this Xuanji branch was a jewelry and antique shop, and the owner behind it was the current Nineteenth Prince Duanjun Wang.

I haven't heard that Duanjun Wang has sold this store before, is it just a change of name, a change of main products, and a plan to come out again to make money?

Speculation is speculation, the face of the king of Duanjun must be given, although the greed of the nineteen princes is outside, but others redecorate and open, as a neighborhood leader to give a gift, it is also between love and gifts, no one will offend a prince in order to save this gift.

Therefore, after the Xuanji branch set off firecrackers and ripped off the red silk in the morning, there was an endless stream of people who came to the door to deliver congratulatory gifts, most of which were the neighbors of Yuhua Lane.

When everyone entered the store, the decoration of the new store was really extraordinary, the lobby was re-arranged, and it was more spacious than before, and the room was lit with butter candles and special lanterns even during the day, illuminating the lobby as bright as day, which made people feel happy.

The goods in the store have been carefully sorted, the shelves are placed very neatly, the most attractive is a few transparent display cases, the front and above are inlaid with transparent glass plates, this is a rare thing, I heard that only the emperor's bedroom in the palace is equipped with this kind of bright glass, other places are rarely seen.

This transparent glazed panel is particularly clear and dusty under the light, and you can see all kinds of jade bottles, jewels and refining utensils in the display case at a glance, and there are special notes next to each item, such as the name of the product, raw materials, and efficacy, which makes it clear at a glance.

Behind each showcase, there will be a pretty girl or handsome guy, who will patiently introduce the goods in the showcase to the guests, and answer all the questions about the goods.

Obviously, the things in these transparent display cases are the main products of the Xuanji Branch, and the things on the shelves are just ordinary ordinary products that are sold daily.

Such a fresh lobby layout and the way of displaying goods immediately attracted the attention of countless people, many of the peers of Yuhua Lane began to just send their servants to give gifts, and after listening to the description of the guys, the shop owners couldn't hold back the curiosity in their hearts, and they came to visit for the second time and came to observe and learn.

It turned out that the shopkeeper and most of the guys in this shop were retained by the new shop, and the original shopkeeper was downgraded to three shopkeepers, and there were more big shopkeepers and two shopkeepers on it, but he couldn't see the feeling of loss on his face, but smiled and greeted these old neighbors at the door of the store in person.

Many people don't know the big shopkeeper Gray Kite and the second shopkeeper Qingniu, but they know the Tianhuo little brother and the little Yuhua overlord Wanfeng who are standing at the staircase leading to the second floor.

These two, one is the upstart of Yuhua Lane, humble and kind, and everyone loves them, and the other is the recognized scourge of Yuhua Lane, causing trouble and trouble.

I don't know why the two of them with very different personalities got together, but since the appearance of the little brother Tianhuo, the little overlord Wanfeng has less time to get into trouble, and he has almost become a five-good young man, which makes the neighbors happy.

Seeing Wanfeng smiling so happily, it seems that this Xuanji branch also has his share of investment.

With a warm smile on his face, Tianhuo shook hands and greeted every guest who greeted him, expressing his gratitude, making him feel at home.

Attentive guests will find a vertical water sign at the staircase on the second floor, which says that the boutique area on the second floor is not yet open, so stay tuned.

A curious shopkeeper couldn't help but ask, "Brother Tianhuo, what's new on the second floor?" Why isn't it open all at once, making it so mysterious?"

Tianhuo smiled: "The Xuanji branch is a five-story building, how can it be arranged in place at one time, so please be patient, more surprises are still to come." ”

As soon as Tianhuo said this, many people immediately understood that what was opened today was only a small part of the business of the Xuanji Branch, and there were more and better goods on the other four floors.

Even the Xuanji Branch, which is only open to the public, has opened the eyes of many peers, subverted many of their usual sales concepts, and has become a new topic of conversation in Yuhua Lane for a while.

Those guests who have given gifts, regardless of the severity of the gifts, will receive a return gift from the Xuanji Branch, the male is a bottle of three Kidney and Root Strengthening Pills, and the female is a three-pack of Snow Clam Beauty Pills.

Although it is only a porcelain bottle packaging, but the azure color with the strong root pill, the mutton fat color with the beauty pill is very suitable, the porcelain bottle is fired very finely, there is no trace of cracks like a handicraft, the word "Xuanji" on one side of the porcelain bottle is clearly visible, at first glance it is a famous handwriting, and the other side is the word "Zhuang" and "Yan" respectively.

This level of packaging has far surpassed the overall packaging level of Yuhua Lane, many people get the return gift, they can't help but play with the porcelain bottle in their hands, the warm feel is just as good as the porcelain produced by Jingdeguan kiln, which is unstoppable.

In addition to returning the gift, the gift-giving guests also got a small sign of the Vientiane Building, which is the brand of the Xuanji branch banquet guests, it seems that the Xuanji branch is very well prepared for the opening today, and by the way, it took care of the business of Wanfeng, a small shareholder of the Xuanji branch.

Seeing an endless stream of guests coming to the door, Wanfeng was already so happy that he touched Tianhuo next to him and said: "Tianhuo, you see that my brother and my face are big enough, and the neighbors have basically come to the door to congratulate." ”

Tianhuo whispered: "It's a stinky fart, if it weren't for the face of King Duanjun, it is estimated that not a single guest would come based on your usual criminal behavior." ”

Wanfeng rolled his eyes and said: "Tianhuo, you don't give my brother face, I paid 500,000 taels of silver, you only gave me half of the shares, and I was asked to pay for the banquet at noon today, and I had to pay for it myself, and it was a few thousand taels bigger, you still came to scold me at this time, it was too boring." ”

Tianhuo said: "Stop talking nonsense, go and see how the flowing water mat is prepared, it's done ninety-nine, just look at this last trembling, you don't make a mistake." ”

Wanfeng said disdainfully: "Cut, I haven't seen any big scenes in my Vientiane Building, today is a good time for me to revive my prestige, how can something go wrong?" But I'll still go and see, you come over early in a while." ”

Although Wanfeng looks full of confidence, he is still a little weak in his heart, after all, his parents are not at home, and he usually rarely cares about things in the store, so it is better to go back and stare at it.

Tianhuo continued to greet the guests who came to the door, and when he met a particularly important guest, Tianhuo would personally introduce the goods to the guests and explain the efficacy, and his gentle and elegant temperament conquered many guests who met for the first time.

Less than a quarter of an hour after the opening of the Xuanji branch, a customer with a burning old wound on his neck tried the skin of the skin that had been hardened and lost sensation many years ago.

This was to the delight of the guests, who had suffered from neck burns for more than a decade and had to wear turtlenecks in spring, summer, autumn and winter so as not to obstruct others.

Jinling is very hot in summer and autumn, not to mention the discomfort of wearing a turtleneck, which also has an impact on his business behavior, which seriously hits his confidence and also affects his family's business.

He searched for famous doctors near Jinling City, but there were not many ways to recover from this kind of burns, and he had used no less than 100 catties of pearl powder over the years, but it had almost no effect on the recovery of neck scars, so he simply gave up in recent years.

I didn't expect that the ointment tried in the Xuanji branch today could make his neck feel painful and cool after losing his feelings for many years, although I don't know what the follow-up effect is, but as long as there is a 1 in 10,000 possibility, how can the guest easily let it go.

Ten muscle-building cream, seventy-six taels of silver, the price of the opening special reward is really not expensive, much cheaper than pearl powder, the guests are satisfied with the ointment and run out of the store, anxious to go back to use.

Business is a strange discipline, the first business is very important, sometimes the first business is delayed, but once it comes, the follow-up business will continue to come.

Today's business of the Xuanji branch also follows this law, everyone was watching for a quarter of an hour, but with the first person to eat crabs, the others immediately became active, and in just one hour, more than 400 pieces of various goods were sold, most of which were medicines, and the income was more than 6,000 taels of silver.

Such sales performance is staggering, if according to this sales volume, the monthly turnover of the Xuanji branch is about 200,000 taels, and the annual turnover is 2.4 million taels, and the profit of drugs is relatively high, and the net income should be about 600,000 taels.

Such a performance is the envy of the neighbors of Yuhua Lane.