"Is his cooking really that high?"

Shen Dashao's face was full of consternation, and he didn't believe it. Pen & Fun & Pavilion www.biquge.info

The imperial kitchen level is rare even in the imperial capital.

Only those time-honored brands, finale chefs have this level.

"It's just high, not low!" said Chef Hu.

"His level of traditional Chinese medicine is also very high, and the traditional medicinal diet formula has been modified, and the monarch and the minister have become more reasonable and more suitable for consumption!"

"To make a medicinal diet, you need to have a good cooking skill and a superb Chinese medicine technique, and you need to combine the two to make a beautiful medicinal diet. This kind of method is amazing!"

One is an old chef and the other is an old Chinese medicine doctor, analyzing from different angles, and their words are full of amazement.

"If so, if you get the formula, can you imitate it!" Shen Dashao asked.

"Even if you get the recipe, the probability of making it is less than three layers!" Chef Hu said: "It's like the same dish, some of them are delicious, and some of them taste average." And my level is limited, even if I get the formula, I may not be able to make that taste!"

"Shen Shao, I carefully observed the management, service, design concept and so on of the Shen Pesticide Restaurant! Shen Pesticide Restaurant, the lower floor is mainly individual customers, fast food, as for the private room, the large banquet is the auxiliary!" Manager Zhao analyzed.

"The former is used to make money, and the latter is used to make a name for itself!"

"And I calculated, even if it is a family dinner, a table of ten people, the lowest price is three hundred, and the highest is only one thousand. This price, it's really not expensive!"

In recent years, prices have skyrocketed, and money has become less and less valuable.

With this little money, I can eat a healthy, nutritious, and unique medicinal diet, which can be described as extremely affordable.

Of course, if the chief chef Bai Qing makes a move, the price will be more than doubled, or even ranked, but this is also reasonable.

"The price is not expensive, but it makes a lot of money, I calculated it, the approximate turnover, in the No. 1 store, the initial experience, the location was not selected well, in the decoration design, there are many defects, there is no private room, the area is only fifty square meters, very simple, about three employees, a chef!"

"But even so, the profit for a month is 300,000, and after deducting various expenses, the net profit is 200,000. At least more than 2 million a year!"

Manager Zhao analyzed.

This pure profit is very high.

The company opened by Shen Dashao has assets of more than 3 billion yuan and an annual profit of 800 million, but everything is based on the official background and connections, mainly real estate.

It seems that the plate is too big, there is a sense of bloat, profits are declining, and many industries are losing money.

When it comes to profit margins, it's not as good as this small restaurant.

Manager Zhao analyzed: "In terms of market positioning, Shen Pesticide Restaurant has always focused on middle and low-level consumers, and has always focused on fast food, from placing an order to serving the table, the period does not exceed three minutes!"

"Most stores have a large number of packing boxes, specially designed for packing, and the price has been very low!"

"At the same time, the price is low, the quality is very high, and the dishes are delicious, which is no less than the craftsmanship of some top chefs!"

"From the first store to the ninth store, the smallest of them is only 50 square meters, most of them are around 100 square meters, and the largest is only 700 square meters. Among them, the largest area belongs to the seventh store!"

"And the seventh store is also the only store with a private room!"

"The Shen Pesticide Restaurant only has six medicinal dishes, seven major delicacies, and 13 simple dishes, but it is delicious, nutritious and healthy, attracting a large number of repeat customers. Many guests only need to eat for the first time, and most of them come for the second time!"

"Shen Pesticide Restaurant, mainly for guest publicity, gradually became famous, including some celebrities, no shortage of high-ranking officials!"

"At the beginning, the design of the store was too rough, and many upper-class consumers gave up at first sight, thinking that it was just a small roadside store, unhygienic and unnutritious. But as long as you go to it once or twice, you will find that it is indeed a small roadside shop, but in terms of hygiene quality and delicious food, it is not inferior to some top restaurants!"

"As for the disadvantages, the quality of service is poor, or simply no service. And the manager's request is that the employee should be deaf and mute, just responsible for cleaning, responsible for cashiering, handing over dishes with one hand, cashier with the other!"

"As for other services, they don't need to be there, and they don't have to!"

"Too much service will only increase the cost and only increase the boredom of customers!"

From the quality of the food, the taste of the food, the design of the food, the business philosophy, the market positioning, etc., are all comprehensively analyzed.

In the Shen Pesticide Restaurant, it has always focused on low-end consumers, even if it has become more generous now, it is still aiming at the low-end market, as for those high-end markets, those luxury consumption, etc., are all rejected.

Even now, when business is booming, it refuses to enter the high-end market.

In terms of management, frugality is emphasized.

If you order a dish, if you can't eat enough, you can add free dishes appropriately, but you can't waste it, it's best to eat all the food on the plate, and it's best to take it away if you can't finish it.

"I roughly calculated, in addition to all kinds of ground rent, all kinds of food costs, as well as hiring costs, etc., the twelve stores have a revenue of at least 30 million a year, and the net profit is extremely high......," Manager Zhao continued, "This is only the imperial capital, only ten stores." If it expands to the whole country, it expands to second- and third-tier cities, and the number of stores becomes 200 or 300. At that time, the net profit will be eight or nine billion!"

"Among them, there may be fluctuations, there may be some twists and turns, and the situation is different in different regions, but overall it is not a big problem. According to this model, it only takes five years for a large catering company with assets of more than one billion yuan to be born!"

It's just a simple calculation, and the conclusions drawn are terrifying.

In the inconspicuous small store, a generation of catering giants has taken shape, and the development trend is almost unstoppable.

"And the core of all this is Bai Qing; as for Su Mengyao, she is just a professional manager!" Manager Zhao analyzed: "Professional managers are easy to find, one is removed, and the next one comes up, there is no shortage!"

Bai Qing is a top chef, and the six medicinal recipes are provided and improved by him, and the seven dishes are designed and made by him. He is the chief chef, for cooking, for medicinal food, extremely clever, is a living sign!"

"Once, he personally took action to train some chefs and teach them by hand, but those chefs only learned his three-level skills!"