"Hello Minister Cao. Pen & Fun & Pavilion www.biquge.info"

"Morning! Minister Cao!"

"Early. ”

Along the way, Cao Ping nodded and greeted his colleagues and walked towards the conference room. The tall body with a straight suit and a gentle smile made the little girls in the marketing department look at the peach blossoms and greet him shyly. Walking briskly towards the conference room, he could still hear the eager whispers of the little girl behind him.

"Wow, is he the deputy head of the marketing department?

He is still the youngest shareholder of the company, and he directly took out $35 million in Series C financing.

"You're a nymphomaniac! I heard he's an actor!"

"Uh-huh! I've seen his movie! "Embroidered Spring Knife", he is really handsome in it!"

"I heard that he is only less than twenty years old this year, Lili, two years younger than you!

"You're going to die!"

......

The girls thought they were talking very quietly, but Cao Ping heard it clearly, and shook his head helplessly, since the completion of the qi training, his five senses and six senses have been several times more sensitive than before.

It has been more than four months since I came to Xuanxia Technology, the atmosphere of the Internet company is different from that of ordinary enterprises, the style is more open, and Cao Ping has also adapted to the jokes between colleagues and the relaxed way of working.

After the company's C round of financing, Cao Ping proposed to Han Kun that he wanted to learn something from the management, and as one of the company's shareholders, he naturally had this right. After Han Kun and him had a few meals, the two also played well, so they didn't refuse. Originally, Han Kun wanted to arrange a position for him as a deputy general manager, but Cao Ping proposed that he wanted to learn some real experience, so Han Kun arranged for him to enter the marketing department and cooperate with Minister Xu Huina to do product promotion and public relations marketing.

Pushing open the door and walking into the conference room, there were already several people sitting inside, Cao Ping smiled and nodded to say hello, found a seat and sat down, Cao Ping whispered to Xu Huina beside him: "Is there any movement in Lei Jun?"

Xu Huina shook her head and said, "Not for the time being, but he has accepted it, and it is estimated that the video will be uploaded soon." ”

Cao Ping nodded and said: "I really can't wait, the time is ripe, the limelight abroad has risen, and the domestic media have also reported it, so there is not much time left for us, and we must seize the opportunity to do a wave of marketing as soon as possible." ”

Regarding this plan, it was a news he saw when he accidentally looked through the news on the Internet. At that time, he didn't care, but as time went on, this matter had caused an uproar abroad, and when he realized that this was likely to turn into a social event, he suddenly had a bold idea, and when he told Han Kun about this idea, Han Kun only pondered for a moment, and immediately agreed, and asked him to come up with a plan, and asked Xu Huina to fully cooperate with him, and today should be announced to the company.

Connecting the laptop to the projector, Cao Ping sat on the chair and looked at his phone, waiting for Han Kun to arrive.

It didn't take long for Han Kun to hurriedly walk in, and when he reached the main position, he said directly: "The management of various departments is called here today to announce our marketing plan for August, Minister Cao, you can tell you about it." ”

Cao Ping nodded, turned on the computer, and the projector had already revealed the pattern of PPT in his computer.

After putting the window in full screen, Cao Ping said unhurriedly: "Leaders and colleagues, let me talk about our marketing department's promotion plan for August, first of all, I would like to invite you to watch a video." ”

Tap on the player and a short video appears on the screen. In the film, a middle-aged foreign man in a blue shirt faces the camera, pulls down the rope next to him, and a red bucket hanging above his head is tilted by the rope, and the ice water in the bucket is poured down, drenching the man through.

Closing the video, Cao Ping said: "I'm sure some of you here have seen this video, yes, this is Bill Gates accepting Mark Zuckerberg's ice bucket challenge." ”

The picture flashed, and a picture of Zuckerberg lifting a bucket of ice water from head to toe was replaced on the PPT, Cao Ping explained: "The ice bucket challenge is a challenge launched by a former baseball player at Boston College in the United States five days ago, and the participants post video content of themselves being doused with ice water all over their bodies on the Internet, and then the participant can ask others to participate in the activity." Under the rules, invitees will either accept the challenge within 24 hours or choose to donate $100 to fight ALS. ”

Seeing that some people were puzzled, Cao Ping said: "ALS" is medically called amyotrophic lateral sclerosis, a type of motor neuron disease, because the patient's brain, brainstem and spinal cord motor nerve cells are invaded, the patient's muscles are gradually weakened and paralyzed, and the speech, swallowing and respiratory function is gradually atrophied and weak, and finally paralyzed and dies due to respiratory failure. Everyone treats the body as if it is gradually frozen, so it is commonly known as "gradual freezing people". ”

This was originally a public welfare event, but after Mark Zuckerberg accepted the challenge and posted the video on the Internet, the event has gradually evolved into a social event, especially after Bill Gates also accepted the challenge, the ice bucket challenge has become the hottest social topic in the United States. In just five days, more than tens of thousands of people in the United States have automatically launched the ice bucket challenge, and there is a growing trend, there are more than half a million videos about the ice bucket challenge on the Internet in the United States, and the number is increasing rapidly. I speculated that the Ice Bucket Challenge was going to be one of the hottest topics of the year, so our marketing department designed a marketing campaign about our Miaopai app. ”

Closing the PPT, Han Kun spoke, looked around, and said solemnly: "Short video, plus social attributes, this is a social hot event that is 100% in line with our Miaopai application, and this marketing campaign is likely to bring huge user traffic to our products." Therefore, in order to do a good job in this marketing, all departments must fully cooperate with the marketing department to carry out their work. As for the marketing plan, I will not go into detail here, but I will talk about the specific work arrangement. ”

Looking at the key points listed in the notebook, Han Kun said: "Marketing Department, the first thing to do is to pay close attention to matters related to the ice bucket challenge, and if necessary, you can take the initiative to contact well-known public figures to take the initiative to participate, I will contact some of my entrepreneur friends to participate, Cao Ping, if you can, the entertainment industry will be handed over to you, try to stir up the topic, and you can apply for the publicity fee to come to me for signing." Xu Huina, you are responsible for docking with Sina, handling the topic promotion, and contacting Baidu, spending money to put all the video links on the ice bucket challenge in advance, and apply for the fee, and I will approve it. ”

"The technical department will set all the videos of the foreign ice bucket challenge to be popular, and then send a notification to users, and all the newly uploaded videos about the ice bucket challenge will also be placed at the top to speed up the video review, and you can use the software to brush comments to stir up the heat. ”

"Finance, funds are approved and registered, and they will be brought to me directly ......"

......

After arranging one work after another, all departments operated like biting machines, fully cooperating with the marketing department to carry out the operation plan, and after the meeting, Han Kun stopped Cao Ping.

Han Kun said, "Let's eat together in the evening! In private, he talked to Cao Ping quite casually.

"Okay, just the two of us?" Cao Ping asked.

Han Kun shook his head and said, "Of course not, I'm going to call Wang Zhonglei and his brothers together, and the ice bucket challenge will definitely make them feel good!"

"Haha! I knew you didn't have a good idea. Cao Ping smiled: "Okay, let's go together after work." ”

Xu Huina had already hurried out to Sina, and she made an appointment with the manager of Sina's operation department to talk about promotion. Cao Ping returned to the marketing department, clapped his hands at the busy employees, and said, "Let's stop for a while, and I'll arrange the work." ”

After a few months of getting along, Cao Ping has become familiar with these young people, and the relationship is okay, and the employees have also figured out his temper.

Stopping the work in hand, the employees all turned around, looked at Cao Ping, and waited for him to speak.

Flipping through the notebook in his hand, Cao Ping said: "The company has determined the publicity plan for the ice bucket challenge, and the specific work can be carried out, Xiaolu, you go to contact those Weibo big Vs, as well as the WeChat public account, do advertorial push, Xiaoma, you are responsible for contacting Tencent News, just say that we want to buy a headline, you write the manuscript yourself, you must bring our name of the second shot, and show it to me after writing......"

Cao Ping arranged his work in an orderly manner, and since this time, he has grown rapidly, and he has his own understanding of the company's operation and management, and his work ability has also been greatly improved.

After arranging the work for all the department employees, Cao Ping closed the notebook in his hand and said with a smile: "Thank you for your hard work! This task is done, I will invite everyone to dinner!"

A few little girls laughed and said, "Are you going to eat at the minister's house?"

"You still ordered food!" Cao Ping said with a smile, since the first month of his arrival, he held a department party at home, and after tasting his own craftsmanship, coming to his home to eat has become the most effective stimulant in the department's work, Cao Ping said: "If this task is completed ideally, then you can each order two dishes." ”

"Yay!"

"Hooray!"

They are all young people, and when they mention eating, they are full of energy, Cao Ping smiled and drove them to work, and returned to the office with his mobile phone.

Naturally, celebrities have the best effect on publicity, and the ice bucket challenge only became popular after those business giants responded.

I just wanted to call Zhang Yishan, but a message popped up on my phone: Xiaomi Lei Jun has officially responded to Yuri Milner's ice bucket challenge and will complete the challenge tomorrow.

Cao Ping dialed the phone, but at this time, he did not expect that this ice bucket storm would sweep the whole of China.