On the afternoon of August 18, Lei Jun uploaded a video of the ice bucket challenge on Weibo, but what Cao Ping didn't expect was that before he had time to make headlines, this video was forwarded tens of thousands of times by netizens in just one hour, and it became so popular. Pen Fun Pavilion wWw. ｂiquge。 info Han Kun also put down his work and came to Cao Ping's office to pay attention to the follow-up development with him.

Every time the web page on the computer is refreshed, the number of forwards will be updated once, but this speed is still not up to Han Kun's expectations, Cao Ping learned about the negotiation with Sina through Assistant Minister Xu on the phone. Sina is one of the shareholders of Xuandian Technology, and in the past, it was a formality.

However, the sudden popularity of this news did not make Sina News unexpected, so it quickly reached an agreement with Xu Huina. After the publicity was negotiated, Sina Weibo and Sina News pushed a message at the same time: Shocked! Xiaomi CEO Lei Jun was drenched in soup!

This title was thought of by Cao Ping, although it is a little earthy, but it is enough to attract attention. It was the uncle who spent the money, and Sina did not hesitate, so he used this title, and the shock body appeared on the page of Sina News for the first time.

2014 is the fastest growth of Sina Weibo active users in the year, Sina in the first quarter of 14 years in the financial report, has announced Sina Weibo user traffic, as of March 2014, Sina Weibo monthly active users have reached 143.8 million, daily active users have exceeded 66.6 million, that is to say, now at least more than 60 million people will use Weibo once a day, what a terrible number! At present, the number of smartphone users in China as a whole is only 500 million, and the number of people who log on to Weibo once a month has already reached 28 percent, and the number of mobile phone users who use Weibo every day has actually reached 13 percent! Only this kind of market share can create a hot topic of national nature and make the development of this plan meet the expectations that Cao Ping wants.

Wang Bing, a planner of an advertising company, was busy designing drawings in front of the computer, when suddenly, the mobile phone "ding" rang, he didn't need to look to know that it must be Weibo pushing news again. sighed, Wang Bing regretted that he chose to allow push when he downloaded Weibo, so that now there will be information popping up every day, and he has obsessive-compulsive disorder, he can't stand it when he sees the red dot on the mobile phone app, and he has to click on it to make it disappear to be comfortable.

Glancing at the mobile phone screen that automatically lit up, a Weibo dynamic appeared on the screen: Shocked! Xiaomi CEO Lei Jun was drenched in soup! I go! Who thought of this title? It's really earthy, it's almost the same as the headlines of eye-catching articles posted in the circle of friends such as "Shocked! These five foods can prevent cancer!"

Wang Bing retracted his eyes and turned back to the computer screen, but his attention could not be focused on his work, and the title he had just seen was like a mouse scratching his heart, which made him can't help but think, why did he say that Lei Jun was drenched in soup? Did he not bring an umbrella? After thinking about it for a long time, he did not finish any work in his hands. Wang Bing looked at the dark screen, and finally couldn't help but pick up the phone, and muttered: "I'll just see what Lei Jun looks like when he drops the soup chicken." ”

After clicking on Weibo, the information just now disappeared, Wang Bing opened the search interface, and among the top few keywords, there was the word Lei Jun's ice bucket challenge. Wang Bing searched suspiciously, and a video appeared on his mobile phone, and the video screenshot was Lei Jun in a red T-shirt being poured a bucket of ice water over his head by two men under the crowd.

What is going on? This picture successfully aroused Wang Bing's curiosity, and he happened to be connected to WIFI, so he clicked on the video.

The video was shot with a mobile phone, and the picture was a little shaky, Lei Jun seemed to be standing at the door of a building, with a revolving door behind him, surrounded by a circle of people, all holding mobile phones to shoot. Lei Jun, wearing a red T-shirt and a pair of jeans, faced the camera and said, "Brothers, I'm ready to accept Yuri's ice bucket challenge, what about after pouring it......"

Someone in the crowd chimed in: "One more bucket!"

"Huh?" Lei Jun pretended not to hear clearly, and the crowd of onlookers burst into laughter.

Lei Jun continued: "I pondered for a while, I am ready to challenge three people, the first one is Andy Lau!"

"Good!" the people around him applauded, laughing, and applauding.

Lei Jun continued: "The second one is our good friend Guo Taiming!"

"Okay!" Guo Taiming is the boss of Foxconn, and he has a far-reaching relationship with Xiaomi, and the enthusiasm of the onlookers is even higher.

"And the third is Baidu's boss Robin Li, how about these three?"

"Okay!" The onlookers coaxed, and a smile appeared on the corner of Wang Bing's mouth, this should be under Xiaomi's office building, and it should be Lei Jun's employees next to him!

In the video, Lei Jun pointed to the two blue buckets behind him and said, "This is really ice water! Two bespectacled employees behind him laughed and poured ice cubes from one bucket into another, making a bucket full of ice water. The crowd of onlookers around him cheered, after all, watching the boss make a fool of himself is not an opportunity every day.

The employees laughed and shouted, "Come on, Mr. Lei!" Lin Bin and A Li smiled and carried the bucket overhead, raised it to his head, and poured ice water from his head!

The employees applauded, laughing, the scene was extremely lively, Wang Bing also grinned, I don't know why, seeing this picture, he felt very happy, this is really a soup chicken!

Lei Jun was drenched, but he was very excited, and happily waved to the employees around him, and the cheers of the employees were as excited as if they had seen a heroic feat!

The video came to an abrupt end here, which made Wang Bing very strange, I don't know what he was doing, but it seemed very interesting!

He opened the comment area at the bottom of the video, wanting to see what netizens said and whether there would be an answer.

In the comment area, netizens also discussed it very hotly.

"Wow, it's real, it's really ice water!"

"Lei total V587!"

"Hahaha! It's so funny! It's really a soup chicken!"

"Haha, aren't you afraid of catching a cold?"

......

Wang Bing couldn't help but comment: "What are you doing? ”

After a while, someone replied to him: "This is an ice bucket challenge from abroad, it is for the ALS Association to make a fundraiser, Bill Gates, Mark Zuckerberg, and Elon Musk in the United States have accepted the challenge, you can search on the Internet." ”

Wang Bing opened the webpage curiously, and found that there were already many people searching for this topic, as soon as he typed ALS, a lot of web links popped up, and soon, Wang Bing figured out the ins and outs of this matter.

Wang Bing couldn't help but want to watch Lei Jun's video again, and then open Weibo, the topic of ice bucket challenge has been on the hot search list.

Suddenly, someone tapped him on the shoulder, and Wang Bing looked back, but it was the supervisor standing behind him.

"What are you looking at? "What are you looking at?" the supervisor seemed to be in a good mood and didn't pursue him for playing with his phone during work hours. Wang Bing smiled awkwardly, and hurriedly said: "I just saw a piece of news on Weibo, so I clicked on it and looked at it, it was a video of Lei Jun participating in the ice bucket challenge." ”

"Which Lei Jun?is that from Xiaomi?" the director asked.

"yes! He's drenched in soup, haha! It's funny. Wang Bing wanted to laugh when he thought of Lei Jun's embarrassment.

The director was also intrigued, and said, "What is the soup chicken? ”

Wang Bing turned on his phone and showed the supervisor a video of the ice bucket challenge, and the supervisor laughed and said, "Damn!

Their laughter aroused the curiosity of the other employees, and it was not clear why the unsmiling supervisor could laugh so happily. Taking advantage of the supervisor's good mood, everyone gathered around and asked curiously, "Supervisor, what are you looking at?" ”

Wang Bing smiled and played the video to them again, and soon, the employees laughed and talked about it: "Do you think Andy Lau will accept this challenge?"

"Not necessarily, people are kings, and they may not have time to play Weibo. ”

Wang Bing said with a smile: "I think it's very possible, Lei Jun is the CEO of Xiaomi, and he has time to participate in this challenge, Andy Lau doesn't seem to be filming anything recently, maybe he will really meet the challenge." ”

"That's right! Liu Tianwang was already very keen on charity, and he would definitely accept it. The little fan sister of the king of heaven swore and said.

A bold employee made a joke with his supervisor and said, "Supervisor, why don't you also make an ice bucket challenge to have fun." ”

The director glared and said, "How can I do it?" Everyone thought he was angry, but unexpectedly, he changed his words and said: "I can't reach the level, there is this good thing, of course, you have to follow the general manager first, Wang Bing, send me this link, I will send it to the management group, and they will make the general manager go on fire!" Everyone burst into laughter, it turned out that the director was also a wilted guy. However, for some reason, looking at the director with a wicked smile on his face, everyone felt that he was much more kind.

On this day, there were many people like Wang Bing, and people all over the country began to discuss the ice bucket challenge, and Lei Jun's participation also made the media pay attention to this event, and everyone turned their attention to the three people he chose to challenge, to see if they would accept the challenge.

The fermentation speed of this matter far exceeded everyone's expectations, and at noon the next day, Guo Taiming uploaded a video of accepting the ice bucket challenge, and at the same time challenged three celebrities, namely Son Zhengyi, Lin Chiling and Xie Xiaoliang. In the afternoon, Andy Lau and Robin Li also accepted the challenge and uploaded a video of the ice bucket wetting, Andy Lau chose to challenge Jay Chou, Lang Lang and Su Huawei, and Robin Li challenged Yu Minhong, Pan Shiyi and his wife and diver Tian Liang.

And their challenge also completely ignited the entire Internet, for a while, the Internet was overwhelming with news about the ice bucket challenge, and countless netizens staged the ice bucket challenge across the country and uploaded the video to the Internet. Weibo, as the initiator of this activity, has gained a huge increase in user traffic, and the major video websites have also put Lei Jun, Andy Lau, and Robin Li on the homepage.