Ning Yuan was stunned, is there an inside story?

"Hehe, I'll tell you what happened at that time!" Liu Yutong explained: "Back on June 6, that day coincided with the announcement of Sister Chiling's marriage to Ryohei Kurosawa, and all the attention on Weibo was focused on this love of the century. ”

"But for Weibo technicians and many Weibo bloggers, what if the server goes down at this critical moment?"

So classmate He joked that it was a traffic black hole that fell from the sky, but the comments on the video had just broken 100 within an hour of its release, and the highest praise comment even persuaded him: Do you want to delete it and resend it, now everyone is watching Sister Chiling. ”

"I saw it the next day......

While he was still in the library researching what the third paradigm was, the movie blogger Gu Dabai retweeted his Weibo ...... OPPO Shen Yiren commented on his Weibo...... Even Chen Rui, chairman of Station B, also reposted his Weibo ......"

"In the end, it was actually on the People's Daily!"

Liu Yutong couldn't help but sigh: "Do you know that because of that video, how much is the advertising fee quoted by his father now?"

"800,000 for one video!"

Ning Yuan was shocked, looking at the detailed information in front of him, after all, the girl is an advertising professional, and the truth should be inseparable.

"I started at Bilibili and have accumulated a lot of fans on Bilibili, and I also learned video skills on Bilibili, which is like a warm harbor for me. ”

"But the users of station B will definitely be more limited, Weibo has a wide range of user groups, and it has a deep social influence than station B. ”

"These are the exact words of his interview after becoming popular!"

Liu Yutong closed the information, looked at Ning Yuan thoughtfully, and said: "The situation in Himalaya is similar to that of Station B, it is still a niche group compared to the public, if you want to break the circle, ......"

"You mean to run Weibo?" Ning Yuan said tentatively: "I have started to send photos regularly, and I often follow ......"

"It's too amateurish!" Liu Yutong waved his hand and interrupted: "In my opinion, it's like a child's play!"

"Weibo, Douyin, Kuaishou, and Bilibili are competitors to each other on the short video, Vlog, and live broadcast tracks. The four platforms have different algorithm attributes, content tonality, user groups and profit models. ”

"This directly determines that different influencers and different MCNs must have strategic differences and operational trade-offs in the face of different platforms, understand?"

Seeing that the male god listened humbly, Liu Yutong said with satisfaction: "Let's talk about Weibo first, as an old social media, it is like a square, carrying the content of public opinion and entertainment consumption. ”

"The composite product form of text, pictures, videos, and live broadcasts also determines that its content level is more diverse, and Internet celebrities can not only convey their emotions through words and pictures, but also publish videos, Vlogs and even articles. ”

"The complex and diverse content forms allow them to show their most complete selves, and they have the long-tail effect of communication, which is the best communication effect. ”

"Douyin seems to be very popular, but it is more like a happy but not real place, and short videos of tens of seconds are often presenting a well-choreographed story, right?"

"The sworn enemy Kuaishou user is more successful, although it is also playing short videos, but it focuses on the countryside, takes the route of urban and rural junctions, and the content is more towards daily life. ”

"In particular, the algorithm still adheres to the manual recommendation system and does not interfere with traffic distribution. Look at ByteDance, it all depends on the awesome algorithm that has sprung up......"

Ning Yuan stood up and took a cup of hot water for the girl, good guy, professional enough!

"Thank you. Liu Yutong took the water of the male god, his heart was sweet, and he could better appreciate the charm and temperament of the other party in close contact, which was simple.

"Station B's DAU this year barely exceeded 100 million, which is not an order of magnitude with Weibo, Douyin, and Kuaishou. The content level is relatively complete, and the product system of dynamic + short video + long video has made it from a pure video website to a subcultural community for young people. ”

"This is where Chen Rui is the most clever!"

Ning Yuan nodded secretly, if you have to choose a video platform to develop, it must be Station B.

I'm usually a member.,I've also paid attention to a lot of UP who play dubbing.,Although they're all wild people.,But there are also a lot of talents.。

Liu Yutong drank all the water and continued: "Now almost all celebrities will transfer the fans of the starting platform to other platforms, and strive to gain influence across platforms, which is the hottest circle. ”

"But Weibo is still the platform that everyone will choose, although I know that there are water armies and buy fans, but I have to say that it still has stronger social assets and greater influence. ”

"I think in the era of traffic, no living star, whether it is an actor, a singer or a variety show, can not be shown through just one platform. ”

"Only the content output of the whole platform can truly reflect a person's joys, sorrows, and sorrows, and can maximize the combat effectiveness of fans!"

Good guy, Ning Yuan instantly felt murderous!

Is this the courage of a station sister with 80,000 fans?

Seeing the impressive look of the male god, Liu Yutong was even more excited, and an unprecedented sense of accomplishment rose in his heart, mixed with a wonderful desire to protect?

"The famous case of Weibo is Ono in the office, and Douyin is Daigula K, behind which are Internet celebrities operated by Onion MCN. ”

"The biggest feature of Weibo is its inclusiveness and openness, and if it doesn't sound good, it's a hodgepodge, and you can put anything in it!"

"So you can be popular on station B, you can also be popular on Kuaishou, and you can also be awesome on Douyin......"

"But you can't stop being red on Weibo!"

"It's the same with the Himalayas!"

Ning Yuan let out a long breath, which really meant a bit of enlightenment. Indeed, whether it is video or text, including sound, it is a creative work, and if you want to turn it into a commodity, someone must be willing to pay for it.

"Celebrities also have to eat, and now traffic is nothing more than a few ways: advertising endorsements, live broadcast rewards, traffic sharing, and e-commerce to bring goods. ”

Liu Yutong saw the male god's thoughts, and said with a smile: "To say that traffic sharing and live broadcast rewards are available on almost all platforms, but the way to obtain them can only be regarded as routine operations, right?"

"How many do you really want to become bigger and stronger, relying on fan rewards and platform sharing?"

"In the end, you have to fight for advertising endorsements and e-commerce to bring goods, right?"

Therefore, from the perspective of advertiser acquisition, Weibo has an overwhelming advantage over other platforms, because it has irreplaceable advantages over Douyin, Kuaishou, and Bilibili in the battlefield of public domain socialization. ”

"Because WeChat is social, Weibo is also social, but the former's social is private domain social, while the latter's social is public domain social. ”

"To use the simplest analogy, Weibo is the sun, the center of social networking in the public domain. There may be nine or eight planets around the sun, the one that is closer may be Momo, the one that is farther away may be Douyin, and the one in the middle is live broadcast and Kuaishou ......"

"But no matter what platform you are an Internet celebrity, you must eventually use Weibo to land, use Weibo influence to attract the owner of the father, and let the majority of fans pay for your works!"